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21 Banks Spend N5.5bn on Adverts in 2019

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nigerian banks advert spend

By Adedapo Adesanya

Banking institutions in Nigeria favoured radio as their preferred medium for adverts in 2019, an analysis carried out by P+ Measurement Services, a media intelligence and audit agency and MediaTrak has shown.

The analysis titled Nigerian Banking Industry Advertisement Spend and Placement for the Year 2019 surveyed 21 commercial banks in Nigeria and found out that the majority of adverts were disseminated through radio stations due to their low cost.

It was noted that out of the total 95,182 media advert placements analysed, 65,448 of them were placed on radio stations across the country. Others included television, which aired a total of 24,823 adverts, while newspapers published 4,911 adverts.

It was analysed that a total of N5.5 billion was the total amount of money spent on adverts by the banks, with radio being the most cost effective medium of choice by banks. It was noted that a total of N388.7 million was paid for the radio adverts, lower than N1.96 billion expended on television adverts. In addition, the sum of N3.16 billion was used to place adverts in newspapers.

In terms of preference, the analysis showed that Cable Network News (CNN) was the most preferred outlet for media adverts by banks; Wazobia 95.1 FM in Lagos was the most selected platform for radio; while ThisDay Newspapers had the largest share of media adverts placed in newspapers.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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Banking

5 Smart Saving Hacks Nigerian Freelancers Need to Survive Rising Living Costs

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Margaret Banasko Smart Saving Hacks

By Margaret Banasko

Nigeria is at the forefront of Africa’s digital labour shift. According to the World Bank, the country leads a cohort of 17.5 million online gig workers across sub-Saharan Africa, with over 65% of the population under age 35 who make up the digital-native workforce. According to recent data from 2023, the Nigerian Bureau of Statistics (NBS) indicated that approximately 87.3% of employed Nigerians are primarily self-employed, reflecting a deep-seated culture of entrepreneurship.

The Nigerian freelancer’s life isn’t without its hurdles. Between the biting impact of inflation, a volatile exchange rate, and the soaring costs of power and data, many digital professionals are finding their margins squeezed like never before. Surviving this economic climate requires more than just hard work; it demands a shift in mindset. Success now hinges on thinking outside the box and maintaining the discipline to save.

Here are 5 actionable saving hacks that prove that financial discipline is the ultimate hedge against uncertainty. Whether you’re saving a little or a lot, consistency is the key to surviving in a volatile market.

  1. Build a “Dry Month” Emergency Fund

In the world of freelancing, some months are lucrative while others are quiet. A dedicated ‘Dry Month’ fund is your insurance against the unpredictable nature of client work. By automating your savings until you have a three-to-six-month cushion, you’re essentially paying your future self in advance. Treating this fund as a fixed monthly expense creates a rock-solid safety net, ensuring that a slow season never dictates your professional worth.

  1. Work From Home to Cut Fuel and Transport Costs

With the removal of fuel subsidies and the subsequent hike in transport fares, commuting to co-working spaces or client offices every day can drain your profits. Transitioning to a fully remote setup—or limiting outings to a single ‘errand day’—can save you tens of thousands of Naira monthly. Consistently diverting that transport money into a FairSave account will help you build a substantial buffer for a rainy day.

  1. Replace Physical Meetings with Virtual Calls

Beyond the transport cost, physical meetings consume your most valuable resource – time. Transitioning to video conferencing tools allows you to manage multiple clients across different time zones without leaving your desk. If a face-to-face meeting isn’t strictly necessary for closing a deal, opt for a virtual touchpoint. The data cost of a 30-minute video call is a mere fraction of the cost of a cross-town ride.

  1. Automate Your Savings

Manual saving rarely wins against the temptation of daily spending. Switching to FairMoney’s digital tools changes the game. By using FairSave for accessible interest or FairLock to secure a lump sum at a fixed rate, protecting your funds from impulsive spending. For goals like a new laptop or certification, FairTarget automates your progress toward the finish line. Letting money sit idle in an inflationary economy is a cost in itself; putting it into high-yield accounts ensures your money keeps pace with your hustle.

  1. Leverage Group Subscriptions

Internet data is the lifeblood of the digital professional, but as overheads rise, collective bargaining becomes a strategy. Many telecommunications providers now offer “family” or “group” data plans that are significantly cheaper per gigabyte than individual monthly subscriptions. By partnering with a few trusted fellow freelancers to share a large data pool, you can slash your monthly “office” overhead. It’s a simple collaborative hack that keeps everyone online for less.

In Nigeria’s volatile gig economy, the true measure of a freelancer’s success is not gross revenue, but capital retention. Amidst significant inflationary headwinds, these strategic financial levers serve as a critical buffer for your enterprise. By prioritising incremental, disciplined saving, digital professionals can insulate themselves against macroeconomic shocks and secure a competitive advantage in the long-term wealth game.

Margaret Banasko is the Head of Marketing at FairMoney Microfinance Bank

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Banking

Ecobank Adire Lagos Experience Returns in June

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Ecobank Adire Lagos Experience 2026

By Modupe Gbadeyanka

The 2026 edition of the glamorous Adire Lagos Experience, organised by Ecobank Nigeria, a subsidiary of the leading Pan‑African financial services group, Ecobank Group, will hold from June 11 to 14.

The four‑day event will feature over 100 vendors, with the exhibition remaining predominantly Nigerian, reflecting the country’s leadership as the home and heartland of Adire production.

To enrich diversity and continental collaboration, 10 per cent of participating vendors will come from outside Nigeria, offering complementary African textile expressions and creative perspectives that foster knowledge exchange and cross‑border partnerships.

Giving details of the forthcoming event, the Head of SMEs, Partnerships and Collaborations at Ecobank Nigeria, Mrs Omoboye Odu, said participants would converge on Ecobank Pan African Centre (EPAC), Victoria Island, Lagos, for the programme.

She noted that the theme for the company’s flagship cultural and creative industry showcase is Threads Across Borders, specifically chosen to celebrate the depth and global resonance of Adire as a uniquely Nigerian art form, while positioning it within Africa’s broader textile and cultural narrative.

Rooted in Nigeria’s rich heritage, the Adire Lagos Experience continues to serve as a gateway for cross‑border cultural exchange, reinforcing Ecobank’s Pan‑African vision through culture‑led commerce.

“Adire is proudly Nigerian, and this platform remains firmly anchored in celebrating our local artisans and creative enterprises. At the same time, Ecobank’s Pan‑African mandate allows us to thoughtfully open the space to creators from other African markets, encouraging collaboration, shared learning, and trade connections that elevate African craftsmanship as a whole,” she said.

Beyond the exhibition booths, the Adire Lagos Experience 2026 will offer indigenous cuisine, African music and cultural performances, alongside curated networking and business engagement sessions designed to strengthen linkages across the Adire and wider creative value chain—from artisans and designers to merchants, buyers, and cultural enthusiasts.

As part of its ongoing commitment to supporting SMEs and the creative economy, Ecobank has opened registration for prospective exhibitors, with selected applicants eligible to receive complimentary exhibition booths. Applications close on April 28, 2026.

Through the Adire Lagos Experience, Ecobank continues to champion Nigeria’s cultural leadership while advancing Pan‑African collaboration—transforming heritage into enterprise and reinforcing its role as a truly Pan‑African institution driving impact beyond banking.

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Fidelity Bank Equips 100 Ogun Women With Sewing, Grinding Machines

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Fidelity Bank sewing grinding machines

By Modupe Gbadeyanka

No fewer than 100 women in Ogun State have been empowered with vocational tools designed to strengthen their economic independence and boost household income.

The items were distributed to the beneficiaries by Fidelity Bank Plc through its recently launched Give Her Power initiative, created to foster inclusive growth and sustainable development.

The outreach is part of the bank’s nationwide rollout of the initiative, which was unveiled earlier in March during the signing of strategic Memoranda of Understanding (MoUs) with partner organisations to commemorate 2026 International Women’s Day.

Business Post gathered that 50 sewing machines and 50 grinding machines were given to the women engaged in microbusinesses at the MKO Abiola Sports Arena in Abeokuta, the state capital.

The Regional Bank Head for Southwest 1 at Fidelity Bank, Mr Folaranmi Jemirin, noted that the scheme aligns with the lender’s broader commitment to delivering practical, measurable empowerment interventions.

“At Fidelity Bank, our approach to empowerment is simple; it must be practical, inclusive, and sustainable. When you empower a woman economically, the benefits extend to her family, her business, and the wider community.

“This outreach in Abeokuta is a continuation of the momentum created with the launch of the ‘Give Her Power’ initiative earlier in March,” Mr Jemirin stated.

He explained that the Give Her Power initiative is anchored on HerFidelity, the company’s women-focused proposition, which provides financial literacy, business support, vocational training, mentorship, and wellness initiatives for women-led enterprises.

Mr Jemirin further revealed that the bank had scaled its women-focused interventions nationwide, including the distribution of 1,000 sewing and grinding machines, the rollout of the HerFidelity Apprenticeship Programme 2.0, financial literacy sessions for girls, mentorship engagements, and hands-on skills training.

“This is more than a donation, it’s our vote of confidence in your ability to earn, grow, and create value within your communities,” he added, urging beneficiaries to make productive use of the items.

Commending the initiative, the Ogun State Commissioner for Women Affairs and Social Development, Mrs Adijat Adeleye-Oladapo, described the programme as a meaningful shift from symbolic celebrations to tangible empowerment.

“This initiative goes beyond celebrating International Women’s Day. It delivers real opportunities for transformation. When you empower a woman, you empower a family and, ultimately, society,” she stated.

 She further praised Fidelity Bank for complementing the efforts of the Ogun State government, urging beneficiaries to make productive use of the equipment, stressing that the true value of the initiative lies in its long-term impact on livelihoods and community development.

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