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Chi Ltd Rewards Consumers

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Chi Ltd

By Modupe Gbadeyanka

One way for any brand to survive in today’s ever-changing marketplace is to provide real-time, personalized experiences that reach consumers just as they need them.

This is because most consumers, in an era of mobile technologies, are now always connected and are able to find information within seconds. This has put them in control of their own experiences making them more powerful than ever.

With the consumer at the heart of its operations, Chi Limited, Nigeria’s market leader in fruit juices and beverages, has leveraged on this understanding by regularly connecting with consumers through various initiatives in the digital social networking space.

The company achieves this by constantly activating all important consumer touch points in exciting and fun ways that also rewards the consumer.

Active across all the leading social media platforms like Facebook, Twitter and Instagram, CHI Limited recently concluded a series of social media contest such as ‘My 100% Achievement Contest’ and ‘Tea Side of Life Promo’ for Chivita 100% fruit juice and Chi Ice Tea respectively.

Other promos included Hollandia Yoghurt’s ‘Colours of Goodness Contest’, Chi Happy Hour ‘Burst of Refreshment Dance Contest’, Chi Exotic ‘My Exotic Weekend Promo’ and Chivita Active ‘Vegetable fruit Mix Promo’.

In what was a very creative and effective social media engagements, the highly successful promotions generated huge interest and tremendous participation. The number and quality of entries from consumers for the promos also ensured that it remained very interactive and competitive.

To stand a chance of winning in the various social media contest, Consumers had to like the brand’s page on Facebook and follow it on Instagram and Twitter. Entries were to be made through the social media platforms. From the submissions, entries were selected and final winners emerged from the overall number of likes and points each of the selected entries received.

At the prize presentation ceremony held recently in Lagos, lucky winners were rewarded with mouth-watering and exciting prizes including Smartphones, Laptops, iPads, iPhones, Game Consoles, Gift Vouchers, Exquisite Dinner vouchers and Products Packs of the various brands. Reacting afterwards, the visibly excited winners were full of praises to the management of Chi Limited for rewarding them for their patronage and loyalty.

Faith Igberase, one of the lucky winners who smiled home with a smartphone from the Chi Ice Tea Side of Life Promo, expressed delight with the promo. She stated that the promo offered her an avenue to express her creativity.

“It was also a veritable platform to build an online community of Chi Ice Tea consumers to network and project a brand that has continued to be a source of refreshment and rejuvenation to millions of Nigerians,” she added

According to Head of Marketing, Probal Bhattacharya, Chi Limited, “We congratulate winners of the various social media promos. The promos were conceived to connect with as well as reward the ever growing population of consumers across Nigeria that have made our fruit juices, & Beverages their number one drink for refreshment, nourishment and rejuvenation. For us, we will not relent in our effort to ensure that consumers get the utmost satisfaction in their daily experiences with our brands”

Chi Limited, producer of leading household brands such as Chivita 100%, Chivita Active, Happy Hour by Chivita, Chi Exotic, Chi Ice Tea, Capri Sonne, Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia Soya Milk, Beefie, SuperBite and others is one of the most admired companies in the Food & Beverages industry in Nigeria.

It offers products that are themselves benchmarks in their respective categories of Juice, Dairy and Snacks. Today, it remains the undisputed market leader in fruit juices, drinking yoghurt, beverages and value added dairy products in Nigeria.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Banking

CIBN to Back ACAMB on Professional Development, Industry Advocacy

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CIBN Back ACAMB

By Modupe Gbadeyanka

The Chartered Institute of Bankers of Nigeria (CIBN) has promised to support the ambitious plans of the Association of Corporate and Marketing Professionals in Banks (ACAMB).

At a meeting between the leaderships of the two organisations on Tuesday, the president of CIBN, Professor Pius Deji Olanrewaju, said it was impressed with the capability development and the undergraduate mentorship schemes of ACAMB under its leader, Mr Jide Sipe.

The CIBN chief commended the forward-thinking vision of the group, saying it had raised standards across Nigeria’s banking sector.

“ACAMB’s support has given CIBN and the banking sector brand equity,” he said, praising the association’s record in reputation management. recalling ACAMB’s role in addressing crises within the sector, describing the partnership as strategic and beneficial.

He further pledged support for ACAMB’s 30th anniversary in September 2026, its AGM, and other programmes, including fundraising initiatives.

“I want to assure you that everything you have presented today has been clearly noted and will be acted upon.

“We are fully committed to working closely with you so as to translate these discussions and vision into measurable progress. Our shared goal is to strengthen the sector, protect its reputation, and enhance its public image in a meaningful and lasting way.

“This meeting discussed various initiatives and reforms crucial for the future of our industry, including the need for continuous training and adaptation to new programs,” Mr Olanrewaju stated.

Speaking at the meeting, the president of ACAMB described the visit as a crucial first step in his tenure, aimed at contributing significantly to giving flight to his vision and that of ACAMB.

“When we assumed office, one of the first things we agreed on was the need to visit key stakeholders.

“However, before reaching out more broadly, we felt it was important to begin with our primary constituency and core stakeholders. We want them to understand the direction we are taking and to support the work we are doing, so that ACAMB can achieve greater success than it has in the past.

“We couldn’t have properly started our tenure without this very important meeting with the CIBN,” Mr Sipe stated

He introduced the newly constituted ACAMB Exco, which includes the 2nd Vice President, Morolake Phillip-Ladipo; General Secretary, Olugbenga Owootomo; Assistant General Secretary, Ademola Adeshola; Publicity Secretary, Abiodun Coker; and Executive Secretary, Fadekemi Ajakaiye.

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Banking

All Set for Second HerFidelity Apprenticeship Programme

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HerFidelity Apprenticeship Programme

By Modupe Gbadeyanka

Registration for the second HerFidelity Apprenticeship Programme (HAP 2.0) organised by Fidelity Bank Plc has commenced.

The Divisional Head of Product Development at Fidelity Bank, Mr Osita Ede, informed newsmen that the initiative was designed to empower women with sustainable entrepreneurship skills.

The lender created the flagship women-empowerment initiative to equip women with practical, income‑generating skills and structured pathways to entrepreneurship.

“HerFidelity Apprenticeship Programme 2.0 reflects our commitment to continuous improvement. Having evaluated feedback from the first edition, we have returned with stronger partnerships and deeper mentorship programmes to ensure that women acquire not just skills, but sustainable economic opportunities,” he said.

“At the heart of the programme is guided, real‑world learning. Participants will undergo intensive apprenticeship training under reputable institutions and industry experts across select fields such as hair styling, shoe making, auto mechatronics, and interior decoration,” Mr Ede added.

He noted that HerFidelity Apprenticeship Programme 2.0 goes beyond skills acquisition by offering participants a wide range of business advisory services. These include business and financial literacy training, mentorship support throughout the apprenticeship journey, access to Fidelity Bank’s women‑focused and SME financial solutions, as well as guidance on business formalisation and growth strategies.

Further emphasising the bank’s vision, Mr Ede said, “By integrating structured mentorship with entrepreneurial development, Fidelity Bank is positioning women not just as trainees, but as future employers, innovators, and economic contributors within their communities. This aligns with our mandate to help individuals grow, businesses thrive, and economies prosper.”

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Banking

The Alternative Bank Opens New Branch in Ondo

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Alternative Bank

By Modupe Gbadeyanka

A new branch of The Alternative Bank (AltBank) has been opened in Ondo State as part of the expansion drive of the financial institution.

A statement from the company disclosed that the new branch would support export-oriented agribusinesses through Letters of Credit and commodity-backed trade finance, ensuring that local producers can scale beyond state borders.

For SMEs, the bank is introducing robust payment rails, asset financing for equipment and inventory, and supply chain-backed facilities that strengthen working capital without trapping businesses in interest-based debt cycles.

The Governor of Ondo State, Mr Lucky Aiyedatiwa, represented by his Chief of

Staff, Mr Olusegun Omojuwa, at the commissioning of the branch, underscored the importance of financial institutions in economic development.

“The pivotal role of financial institutions to economic growth and development of any economy cannot be overemphasised. It provides access to capital, supporting small and medium-scale enterprises and encouraging savings.

“Therefore, I have no doubt in my mind that the presence of The Alternative Bank in Ondo State will deepen financial services, create employment opportunities and stimulate economic activities across various sectors,” he said.

In her remarks, the Executive Director for Commercial and Institutional Banking (Lagos and South West) at The Alternative Bank, Mrs Korede Demola-Adeniyi, commended the state government’s leadership and outlined the lender’s long-term vision for Ondo State.

“As Ondo State steps into its next fifty years, and into the future anchored on the sustainable development championed during the recent anniversary celebrations, The Alternative Bank is here to be the financial engine for that vision. We didn’t come to Akure to hang banners. We came to fund work, farms, shops, and factories.”

With Ondo State’s economy anchored largely on agriculture, particularly cocoa production, poultry farming, and other cash crops, alongside a growing SME and trade ecosystem, AltBank is deploying sector-specific financing solutions tailored to these strengths.

For cocoa aggregators, processors and poultry operators, the bank will provide production financing, facility expansion support, machinery lease structures, and structured trade facilities under its joint venture and cost-plus financing models, with transaction cycles of up to 180 days for commodity trades and longer-term structured asset financing for equipment and infrastructure.

The organisation is a notable national non-interest bank with a physical network now surpassing 170 locations, deploying capital to solve real-world challenges through initiatives such as the Mata Zalla project, which saw to the training of hundreds of women as electric tricycle drivers and mechanics.

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