Chi Ltd Rewards Consumers

Image

Chi Ltd

By Modupe Gbadeyanka

One way for any brand to survive in today’s ever-changing marketplace is to provide real-time, personalized experiences that reach consumers just as they need them.

This is because most consumers, in an era of mobile technologies, are now always connected and are able to find information within seconds. This has put them in control of their own experiences making them more powerful than ever.

With the consumer at the heart of its operations, Chi Limited, Nigeria’s market leader in fruit juices and beverages, has leveraged on this understanding by regularly connecting with consumers through various initiatives in the digital social networking space.

The company achieves this by constantly activating all important consumer touch points in exciting and fun ways that also rewards the consumer.

Active across all the leading social media platforms like Facebook, Twitter and Instagram, CHI Limited recently concluded a series of social media contest such as ‘My 100% Achievement Contest’ and ‘Tea Side of Life Promo’ for Chivita 100% fruit juice and Chi Ice Tea respectively.

Other promos included Hollandia Yoghurt’s ‘Colours of Goodness Contest’, Chi Happy Hour ‘Burst of Refreshment Dance Contest’, Chi Exotic ‘My Exotic Weekend Promo’ and Chivita Active ‘Vegetable fruit Mix Promo’.

In what was a very creative and effective social media engagements, the highly successful promotions generated huge interest and tremendous participation. The number and quality of entries from consumers for the promos also ensured that it remained very interactive and competitive.

To stand a chance of winning in the various social media contest, Consumers had to like the brand’s page on Facebook and follow it on Instagram and Twitter. Entries were to be made through the social media platforms. From the submissions, entries were selected and final winners emerged from the overall number of likes and points each of the selected entries received.

At the prize presentation ceremony held recently in Lagos, lucky winners were rewarded with mouth-watering and exciting prizes including Smartphones, Laptops, iPads, iPhones, Game Consoles, Gift Vouchers, Exquisite Dinner vouchers and Products Packs of the various brands. Reacting afterwards, the visibly excited winners were full of praises to the management of Chi Limited for rewarding them for their patronage and loyalty.

Faith Igberase, one of the lucky winners who smiled home with a smartphone from the Chi Ice Tea Side of Life Promo, expressed delight with the promo. She stated that the promo offered her an avenue to express her creativity.

“It was also a veritable platform to build an online community of Chi Ice Tea consumers to network and project a brand that has continued to be a source of refreshment and rejuvenation to millions of Nigerians,” she added

According to Head of Marketing, Probal Bhattacharya, Chi Limited, “We congratulate winners of the various social media promos. The promos were conceived to connect with as well as reward the ever growing population of consumers across Nigeria that have made our fruit juices, & Beverages their number one drink for refreshment, nourishment and rejuvenation. For us, we will not relent in our effort to ensure that consumers get the utmost satisfaction in their daily experiences with our brands”

Chi Limited, producer of leading household brands such as Chivita 100%, Chivita Active, Happy Hour by Chivita, Chi Exotic, Chi Ice Tea, Capri Sonne, Hollandia Yoghurt, Hollandia Evaporated Milk, Hollandia Soya Milk, Beefie, SuperBite and others is one of the most admired companies in the Food & Beverages industry in Nigeria.

It offers products that are themselves benchmarks in their respective categories of Juice, Dairy and Snacks. Today, it remains the undisputed market leader in fruit juices, drinking yoghurt, beverages and value added dairy products in Nigeria.

Share
Related Stories
Image
13-February-2024

Tunisia Joins Nigeria, Others to Adopt PAPSS

By Adedapo Adesanya Tunisia, through its central bank, Banque Centrale de Tunisie (BCT), has joined the Pan African Payment and Settlement System (PAPSS), making it the first North African country and 13th country to be boarded on the platform. PAPSS, developed by the African Export-Import Bank (Afreximbank) in collaboration with the African Union (AU) and the African Continental Free Trade Area (AfCFTA) Secretariat, facilitates real-time settlement of intra-African trade and payments, in African currencies, across the continent. The platform unites central banks from across Africa and seeks to address the existing challenges faced by African businesses and individuals in accessing

Image
31-January-2024

CBN Moves to Stop Banks from Hoarding Forex

By Adedapo Adesanya The Central Bank of Nigeria (CBN) has released a new directive warning banks from hoarding excess foreign currency for profit. The new circular introduces a set of guidelines aimed at reducing the risks associated with these practices as the central bank believes some commercial banks hold long-term FX positions so they can profit from the volatile movements. In a circular titled Harmonisation of Reporting Requirements on Foreign Currency Exposures of Banks, the CBN raised concerns over the growing trend of banks holding large foreign currency positions. “The Central Bank of Nigeria (CBN) has noted with concern the

Image
06-February-2024

Abbey Mortgage Bank Risk Management Strategies Yield Positive Results

By Aduragbemi Omiyale A notable real estate lender in Nigeria, Abbey Mortgage Bank Plc, has continued to show resilience despite the tough macroeconomic environment triggered by high energy costs and inflationary pressure. Its financial performance revealed that in December 2023, its net profit improved by 11.79 per cent to N856.26 million from the N766.19 million achieved in December 2022. Also, interest income surged by 49.27 per cent to N49.27 billion in the period under review from N4.83 billion in the previous year, though fees and commission income shrank by 83.15 per cent to N395.08 million. It was observed that the

More Stories
Image
10-January-2017

6 Ways to Successfully Manage Business with Your Spouse

By Adeniyi Ogunfowoke Your spouse being your business partner is not something some entrepreneurs look forward to. This is because managing a business is very demanding and requires sacrifice and compromise. But what happens if either spouse doesn’t budge? You have to fold up the business? No. You can still work with your spouse to run your business without it affecting your marriage or individual lives. Jumia Travel shares 6 ways to pull this off. Know that both of you are business partners In a country like Nigeria where the man is largely in control of the family, there is

Image
29-April-2018

Naira/Dollar Rate Closes Flat Across Market Segments amid Higher Crude Prices

By Cowry Asset Last week, the local currency was stable week-on-week (w-o-w) against the U.S. dollar at the Investors & Exporters Forex Window (I&E FXW) to close at N360.41/USD amid the weekly injections by Central Bank of Nigeria (CBN) of $210 million into the foreign exchange market; of which $100 million was allocated to Wholesale (SMIS), $55 million was allocated to Small and Medium Scale Enterprises and $55 million was sold for invisibles. Similarly, the Naira/$ rate remained unchanged at the interbank foreign exchange market, the parallel (‘black’) market and the Bureau De Change segments at N330/$, N363/$ and N360/$

Image
16-December-2017

PRCAN Admits Media Panache Nigeria as Member

By Dipo Olowookere Fast-rising public relations firm based in Lagos, Media Panache, has been admitted as member of Public Relations Consultants Association of Nigeria (PRCAN). Media Panache, owned by upwardly mobile young social media guru, Mr Timilehin Bello, was presented with certificate of membership on Wednesday, December 13, 2017 during a forum held at The Civic Centre, Victoria Island, Lagos, by the President of PRCAN, Mr John Ehiguese. Media Panache Nigeria was launched in 2016 and the agency has steadily climbed up the ladder; being widely recognized as one of the youngest and innovative Public Relations agencies of the new

Image
21-September-2023

SEC Approves Ellah Lakes’ N2.90bn Rights Issue

By Dipo Olowookere Ellah Lakes Plc can now go ahead with its plans to raise fresh capital through a rights issue to shareholders, the Securities and Exchange Commission (SEC) has declared. In 2022, shareholders of the company authorised the board to source about N2.90 billion. The board later filed an application to the SEC to carry out the transaction. In an update on Wednesday, Ellah Lakes informed the investing community that the apex regulatory agency for the country’s capital market had approved its request. The firm, which operates in the agricultural sector, intends to get N2.90 billion from shareholders from

Image
31-March-2023

Enrol in Micro Pension to Escape Old Age Poverty—PenCom Tells Traders, Others

By Adedapo Adesanya The National Pension Commission (PenCom) has urged artisans, traders, and other self-employed people to enrol in the Micro Pension Plan of the commission to guarantee themselves a functional retirement plan and avoid old age poverty. This was the crux of the points made by the Head of Corporate Communications of PenCom, Mr Abdulqadir Dahiru, in Enugu on Thursday. He stressed the importance of the Micro Pension Plan to Nigerians in the informal sector and those working in organizations with less than three employees. Mr Dahiru noted that about 90 per cent of workers in Nigeria were in

Image
30-August-2022

NGX to Engage Stakeholders on Guarding against Sharp Market Fluctuations

By Aduragbemi Omiyale On Wednesday, August 31, 2022, stakeholders in the Nigerian capital market gather for a virtual event organised by the Nigerian Exchange (NGX) Limited to educate participants on steps being taken to guard against sharp market fluctuations. In 2016, the NGX Index Circuit Breaker was introduced and on November 12, 2020, it was triggered for the first time when the All-Share Index (ASI) surged beyond the 5 per cent threshold. Circuit breakers are trading halts used by exchanges to guard against sharp fluctuations in the market and are designed to give the market an opportunity to take a

Image
20-December-2016

Oando Completes $115.8m Helios Partnership Deal

By Modupe Gbadeyanka Nigeria’s leading indigenous energy group, Oando Plc, has announced the completion of a partial divestment of 49 percent of the voting rights in Oando’s midstream business subsidiary, Oando Gas and Power Limited, to Glover Gas & Power B.V., a special purpose vehicle owned by Helios Investment Partners LLP, a premier Africa-focused private investment firm. The deal between Oando Plc, a company listed on both the Nigerian and Johannesburg Stock Exchange, and Helios is said to be worth $115.8 million. In a press statement issued on Tuesday, December 20, 2016, by Oando’s Head of Corporate Communications, Mr Ainojie

Image
24-May-2021

Shareholders Authorise Board to Change Name to Seplat Energy

By Adedapo Adesanya Shareholders of Seplat Petroleum Development Company Plc have unanimously approved the proposal presented by the board to change the name of the company to Seplat Energy Plc. The board was authorised by the shareholders to go ahead with the name change at the company’s 8th Annual General Meeting (AGM) held recently. The change of name is in line with the transition of the organisation into a full energy solutions company. Speaking at the event, Mr ABC Orjiako, Chairman of the board of Seplat, said it was the responsibility of the board to plan for the long-term sustainability

Ad
Ad
Recent Stories
Image
05-March-2024

What Pentecostal Pastors Have in Common With Politicians

By Michael Owhoko, PhD The disparity of roles between ecclesiastics and politicians is generally expected to translate to differences in values, lifestyles and creeds, but this pattern has been disrupted and bridged in Nigeria by materialism.  Moral disconnects, lust and insatiability for money, wealth, fame, influence and power have conspired to bring the men of God to the level of politicians.  This is evident in the Pentecostal ministries where some founding pastors and general overseers {GOs} no longer exhibit ascetic dispositions and restraints from material allures. Men of God are ordained servants positioned to constantly communicate God’s values and the

Image
05-March-2024

Ghana’s Central Bank Suspends FX Trading Licence of First Bank

By Aduragbemi Omiyale The foreign exchange (FX) trading licence of FBN Bank Ghana Limited, a subsidiary of FBN Holdings Plc, the parent company of First Bank of Nigeria Limited, has been suspended by the Bank of Ghana. A statement issued on Monday by Ghana’s central bank disclosed that its action was because of the bank’s fraudulent documentation in its forex operations. The country’s banking sector regulator also suspended the FX trading licence of GTBank Ghana Limited, a subsidiary of Nigeria’s GTCO Plc, the parent company of GTBank Limited for the same offence. The notice from the central bank disclosed that

Image
05-March-2024

Binance Exits Nigeria, to Convert Naira Balances to UDST

By Adedapo Adesanya Binance will discontinue all services for Nigeria’s fiat currency, the Naira, following the ongoing regulatory onslaught on the firm by the Nigerian authorities. The crypto exchange will automatically convert Naira balances to US Dollar Tether (USDT) from March 8 but will cease support for deposits after today. Withdrawals will become unsupported after March 8 by 12 noon Nigerian time, a statement sighted by Business Post confirmed. The conversion rate for automatic conversions will be pegged at N1,515.13 to 1 USDT, according to an announcement from the website. Other features, including Binance Convert, Binance P2P, the exchange’s Auto

Image
05-March-2024

Petrol, Electricity Subsidies Will Gulp 3% of Nigeria’s GDP—IMF

By Adedapo Adesanya The International Monetary Fund (IMF) has warned the Nigerian government the payment of subsidies on petrol and electricity could take up to 3 per cent of the country’s gross domestic product (GDP) in 2024. The IMF stated this in a statement released on Monday on the completion of its 2024 Article IV Mission to Nigeria. The lender said that the recent improvements in revenue collection and oil production are encouraging, as “low revenue mobilization constrains the government’s ability to respond to shocks and to promote long-term development.” But it emphasised that, “The capping of fuel pump prices

Image
05-March-2024

Deel Buys 100% Stake in African HR Solution Company PaySpace

By Adedapo Adesanya Global human resources company, Deel, has announced the acquisition of African-based payroll and HR solution company, PaySpace, for an undisclosed amount, in one of its largest acquisitions to date. By acquiring PaySpace, Deel will become the first global payroll and Employer of Record (EOR) with its full-stack payroll engine localized in 50 countries and integrated into its offering. PaySpace’s proprietary technology is a cloud-native framework built as a single engine. Its platform allows for easy configuration to add additional countries through localization. These localization projects normally take years to complete, but with PaySpace’s innovative technology, it can

Image
05-March-2024

Emotions Pour as Dignitaries Eulogise Late Herbert Wigwe

By Adedapo Adesanya  It was an emotional rollercoaster at the tribute event held on Monday night to celebrate the late group chief executive of Access Holdings Plc, Mr Herbert Wigwe. Dignitaries from government, corporate organisations, and royalty paid tribute to the late titan who died alongside his wife, son, and a former group chairman of the Nigerian Exchange (NGX) Group Plc, Mr Abimbola Ogunbajo, on February 9 in the United States. The event which was monitored by Business Post was divided into six segments – Young Hebert, the banker, the entrepreneur, the CEO, the builder and the ambassador. These personalities

Image
05-March-2024

Nigeria’s Economic Outlook is Challenging—IMF Declares

By Aduragbemi Omiyale The International Monetary Fund (IMF) has alerted that tough times await Nigerians, though it retained its gross domestic product (GDP) growth forecast for 2024 at 3.2 per cent. In a statement on the conclusion of the IMF Staff 2024 Article IV Mission to Nigeria, the global lender said the administration of President Bola Tinubu “inherited a difficult economic situation marked by low growth, low revenue collection, accelerating inflation, and external imbalances built up over years.” However, it praised the government’s approval of an effective and well-targeted social protection system, including the release of grains, seeds, and fertilizers,

Image
05-March-2024

Banks Involved in 70% of Economic Crimes in Nigeria—EFCC

By Aduragbemi Omiyale Nearly 70 per cent of financial crimes in Nigeria have the involvement of banks, the Economic and Financial Crimes Commission (EFCC) has claimed. “Broadly speaking, banking fraud in Nigeria is both inside and outside related. “The inside related fraud comprises outright selling of customers’ deposits, authorising loan facilities, forgery and several other kinds of unhealthy and criminal practices,” the chairman of EFCC, Mr Ola Olukoyede, said while speaking at the Annual Retreat and General Meeting of the Association of Chief Audit Executives of Banks in Nigeria held in Abuja. The EFCC boss, represented by the agency’s Director

Image
05-March-2024

Nigerian Air Force Airstrikes Hit Two Illegal Refineries in Rivers

By Adedapo Adesanya The Nigerian Air Force component of Operation Delta Safe, through airstrikes destroyed two illegal oil refining sites in Krakama and Temakiri, Degema Local Government Area of Rivers State, in continuation of efforts to stamp out the activities of crude oil thieves and oil pipeline vandals in the country. This was disclosed by the Director of Public Relations and Information, Nigerian Air Force, Mr Edward Gabkwet, an Air Vice Marshal, saying the illegal oil refining sites were observed actively operating with Cotonou boats sighted nearby with the probable intent to illegally siphon crude oil from the sites. Mr

Image
05-March-2024

NGX Remains Catalyst for Economic Growth—Chiemeka

By Aduragbemi Omiyale The acting chief executive of the Nigerian Exchange (NGX) Limited, Mr Jude Chiemeka, has described the bourse as a catalyst for economic growth and development. He said this at the listing of 7.5 billion ordinary shares of Transcorp Power Plc at N240 per unit at the exchange on Monday. The energy firm raised the market capitalisation of the trading platform by N1.8 trillion yesterday. According to him, the inclusion of Transcorp Power into the NGX, the first listing of the year, underscored the pivotal role the bourse plays in shaping Nigeria’s economic landscape. He added that NGX