Coca-Cola, Indomie Win Big At 2016 ADVAN Awards

November 2, 2016
Coca-Cola, Indomie Win Big At 2016 ADVAN Awards

2016-advan-awards

By Dipo Olowookere

Over the weekend, movers and shakers of the branding and advertising industry converged in Lagos for the 2016 edition of ADVAN Awards for Marketing Excellence.

The glamorous ceremony, which precisely took place on Saturday, October 29, 2016 at the Shell Hall, Muson Center Onikan, saw Coca-Cola, Indomie emerging the biggest winners.

Indomie was named winner of the ‘New Brand/Brand Revitalisation’ award as well as the most sought-after Brand of the year award.

Coca-Cola grabbed five awards at the occasion, picking the ‘Digital/Social Media Marketing’, ‘Innovation’ and ‘Experiential Marketing’ awards.

Also, Stanbic IBTC won the ‘Corporate Social Responsibility’ award, Heineken’s’ Shape your City campaign won the Campaign of the Year award, Guinness Every Minute Made of Black’s campaign picked the ‘Consumer Promotion’ award and Mr Dickson Akinwunmi emerged Brand Journalist of the year.

Speaking at the prestigious occasion, ADVAN President, Mr David Okeme, urged government to work hand in hand with the private sector, because according to him that is the fastest way to get the country out of recession.

Also, CEO of Airtel Nigeria, Mr Segun Ogunsanya, stressed on the need for brands to aggressively incorporate digital as a core part of their marketing communications strategy, adding that the digital media has the power to make or mar brands.

“A video on YouTube can make or damage a brand,” he said.

“Phone is the first and last thing most people touch; therefore it is an excellent tool for talking to customers. It is the strongest channel to reach youth, because digital is the only language they understand,” the Airtel CEO added.

Below is the full list of winners:

Brand Manager of the Year

Won by Indomie Brand Manager “Mr. Amber Yadav”

Brand of the Year

Winner: Indomie

2nd place: Cococola

3rd place: Heineken

Campaign of Year

Winner: Heineken’s’ Shape your City campaign

2nd place: Airtel Smart Connect 2.0/Lord’s Dry Gin “The Look from distraction”

3rd place: P&G Always “#MyFutureStartsToday”

Digital/Social media Marketing

Winner: Coco-Cola Share A Coke 2

2nd place: Indomie Bellefull

3rd place: Pepsi Longthroat

Public Sector

Winner: Delta State

New Brand/Brand Revitalisation

Winner: Indomie Bellefull

2nd place: Coca-Cola 5 Alive Pulpy

3rd place: Etisalat Clique World

Consumer Promotion

Winner: Guinness Every Minute Made of Black

2nd place: Nestle Milo building Champs

3rd place: 33 Export Friendship day

Innovation

Winner: Coca-Cola 5 Alive Pulpy

2nd place: Guinness African Special

Corporate Social Responsibility (CSR)

Winner: Stanbic IBTC Together for a Living initiative

2nd place: Etisalat ETEP

3rd place: Life beer “Life Progress Booster”

Experiential Marketing Category 

Winner: Coca-Cola “Copa Cola Campaign”

2nd place: Unilever

3rd place: Nestle Milo Basket Ball Champs

Future Leader

Winner: Abidemi Adesokan A, Unilag

2nd place: Talhad  Tajudeen Olademeji

3rd place:  Adeyemo Esther

Brand Journalist

Dickson Akinwunmi

Goodie Efose

Princewill

Dipo Olowookere

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan.

Mr Olowookere can be reached via [email protected]

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