COVID-19: Keystone Bank Unveils Platform to Assist SMEs
By Modupe Gbadeyanka
An online platform to empower Small and Medium Scale Enterprises (SMEs) with knowledge to manage and grow their businesses in the midst of the COVID-19 pandemic has been launched by Keystone Bank Limited.
The platform, Keystone Bank Online MSME Academy, will assist SMEs to cope with the operational stress of the current pandemic.
According to a statement from the bank, the initiative will also serve as an enabler for business owners to create an active online presence, digitalize their product, services and find new ways to connect with their customers.
Head of MSMEs at Keystone Bank, Ms Helen Nwelle, while speaking on the initiative, stated that, “It was no accident that Keystone Bank came up with such an initiative because the bank has always had a culture of helping SMEs grow through the provision of diverse business solutions.”
“This culture is clearly spelt out in our tagline as a bank – WE GROW TOGETHER – because at Keystone Bank we believe that SMEs are the engines of socio-economic transformation as they offer opportunities for jobs and wealth creation as well as income redistribution within our society.
“The current pandemic and its untold impacts has caused a lot of panic in the business scene all around the world and Nigeria is not left out.
“We are aware that many SMEs are worried about what the future holds for their businesses and how to manage their businesses in order to guarantee business continuity post-Covid-19 crisis.
“This was why we considered it important to proactively create an enabling environment for them to thrive even in the midst of the pandemic’’
“This development is no doubt an exemplary one from Keystone Bank and SMEs who desire to grow should consider the Bank as a partner.
“Other interesting trainings have been lined up for the coming weeks which will be delivered in partnership with seasoned business experts, and promises to be relevant during the pandemic and beyond,” she said.
Participants at the first edition of the initiative held on April 24, 2020 with the theme Managing our business cash flow in times of uncertainty, gave positive testimonials on how relevant and rewarding they found the training.
During the training, participants were taken through series of webinars, digital marketing trainings, digital media services and the provision of other value adding business tools to improve business branding, visibility, profitability and easy connectivity with customers.
Also, Keystone Bank, while commenting on the
Keystone Bank, an SME-centric bank, has not hidden the length it is willing to go in finding new ways to help SMEs to survive and thrive in the current harsh business environment.