By Dipo Olowookere
Come Thursday, February 9, 2017, all roads will lead to Four Points by Sheraton Hotel in Lagos for the official launch of a new media agency floated by former Managing Director of Guinness Nigeria, Mr Seni Adetu, called Algorithm Media.
To introduce the agency into the Nigerian market, the company will be holding a programme tagged ‘Connecting with the Nigerian consumers during the recession.’
At the event, key players in industry, financial services, fast moving consumer goods, and the marketing communications sector will speak on the ability to provide media solutions that connect with consumers, using international upscale tools and process.
Some of the speakers for the programme include Ashutosh Srivastava, CEO Africa and Middle East of Mindshare; Mr Peter Njonjo, President, Coca-Cola West Africa; Mr Matthew Willsher, Chief Executive Officer, Etisalat Nigeria; and Mrs Juliet Anammah, Chief Executive Officer, Jumia Nigeria.
Others are Ms Mo Abudu, Chief Executive Officer, Ebony Life TV; and Mr Michael Ikpoki, former Managing Director, MTN Nigeria.
Chairman of the event is the Fidelity Bank Plc Chairman and former Deputy Governor of Central Bank of Nigeria (CBN), Mr Ernest Ebi.
Speaking on the event, Mr Adetu, who is the Group Chief Executive Officer of Algorithm Media, disclosed that it is to uplift the quality of media management in the Nigerian market because of its in-depth understanding of context and of the consumer.
“The purpose is to apprise senior business leaders in the country of the need to effectively communicate, engage and connect with consumers during a recession to ensure optimal return of marketing investment while protecting the company’s bottomline. In other words it’s a story of less for more, less spend for more impact,” he said further.
Algorithm Media is an affiliate of global media services company, GroupM, the world’s biggest media communications company.
Modupe Gbadeyanka 
Aduragbemi Omiyale