Financial Literacy: Stanbic IBTC Catches Them Young
By Modupe Gbadeyanka
An initiative aimed to increase financial literacy amongst the younger generation called New School Money launched by Stanbic IBTC Holdings Plc has continued to yield results.
Recently, the firm used the platform to hold virtual sessions to educate preteens and teenagers on how to develop a savings and investment culture.
The event, which seeks to improve and deepen the financial knowledge of Nigerian children, was themed The Art of Money: Earn, Save and Invest.
A total of 703 participants attended the sessions in the three age categories and 53 wealth facilitators selected across the group from various regions of operations also delivered to the exciting sessions cut across 18 virtual classrooms. Interactions recorded through the sessions were a total of 2,166 comments.
At the programme, representatives from Stanbic IBTC shed more light on subjects to distinguish between wants and needs, assets and liabilities as well as the importance of making the right financial decisions. These were communicated using simple relatable videos and illustrations.
The wealth certified professionals demonstrated different ways of achieving financial goals and meeting unexpected needs such as emergency savings, budgeting and investing, amongst others.
Obinna Lewis-Asonye, Zonal Head, Micro Pension and Agency, Stanbic IBTC Pensions Managers, who anchored one of the sessions, emphasised that earning money is the first step towards financial freedom, followed by budgeting and investing.
He stressed that participants should inculcate a savings plan to enable them to keep their money safe while it grows with interest. He said: “To get more money, you must limit your withdrawal so that your interest can grow.”
Other representatives of Stanbic IBTC emphasised the need to cultivate the habit of saving and investing as a guarantee towards becoming financially independent.
According to them, it is important to consider the kind of investments that suits your needs, be it long, medium, or short time. They added that a better future is assured by investing in government bonds, treasury bills, mutual funds and commercial papers, amongst others.
The hosts described the initiative as essential in imparting financial education in the younger generation while strengthening their financial management skills and enhancing their understanding of financial matters. They further encouraged Nigerian children to engage in meaningful ventures to generate income as a first step towards making money.
At the event, 150 winners emerged across the sessions from the various tasks which were completed and were all awarded with Stanbic IBTC Mutual Funds as prizes.
Speaking on the continuity of the initiative, Ms Bridget Oyefeso-Odusami, Head, Marketing and Communications, Stanbic IBTC Holdings PLC, said that the session will be an annual event as part of the organisation’s goal to continually increase the number of financial literate individuals across the country.
Ms Oyefeso-Odusami highlighted the importance of the initiative, noting that financial literacy should begin from an early stage for easy attainment of financial freedom.
She emphasised the importance of the customers’ journey with respect to the offerings of the organisation being an end-to-end financial services provider.
“One way to build a well-rounded adult is to catch them young. If we can inculcate financial literacy and investment culture into these young ones, we know that we will have financially enlightened adults tomorrow. At Stanbic IBTC, we want a future filled with smart, intelligent and financially enlightened leaders, hence we took this initiative,” she added.
