By Adedapo Adesanya
Finclusion Group has announced a brand integration across its markets to Fin, which will facilitate Fin’s planned expansion into new markets in 2022 and 2023.
As it gets a rebrand, subsidiaries in its core markets will also follow suit, including Fin Kenya (formerly: TrustGro); Fin Tanzania (formerly: Fikia Finance) and Fin South Africa (with its products now being SmartAdvance by Fin, NiftyCredit by Fin, NiftyCover by Fin, MediFin and e-Fin).
With this step, the company is consolidating its footprint across Africa under one identity and highlighting its ambition to be the leading international neobank across Eastern and Southern Africa.
The company is also announcing a further equity injection to fuel growth as it is adding $2 million in equity funding to its $20 million round raised earlier in the year. This funding is led by existing investors Mr Leonard Stiegeler, who is also joining the board of the company, as well as Mr Sudeep Ramnani and Mr Jai Mahtani.
The funding will be used to add new, fully-integrated territories to its business and develop new offerings, specifically in support of microfinance banks wanting to offer more financial services with the help of Fin.
In a statement, Fin said its mission is to enhance the quality of life of its customers through simple, convenient, and appropriate financial services. This is why the Fin team across Africa has chosen its new slogan, Simply Smarter Finance.
Speaking on this, Mr Tonderai Mutesva, Co-Founder and co-CEO of Fin, said, “This brand integration is an important step in cementing Fin as the leader in the neobanking space in East & Southern Africa. We have fantastic leadership and a strong team across our markets, and with our joint brand and platform, we will continue to expand.”
Like other neobanks, Fin is already active across the credit, insurance, BNPL and other financial services space and by presenting its services under one name, the company says it will ensure that its quality offering and customer support are instantly recognized.
Also, this brand integration will facilitate Fin’s planned expansion into new markets in 2022 and 2023 and highlight its quality services to microfinance banks in its markets. Fin will soon offer services to these microfinance banks to enhance their value proposition to customers by allowing for higher credit or better saving tools. The technology behind this offering will be known as Fin Connect and is supported by Fin’s earlier acquisition of the microfinance technology services provider, Awamo.
Fin will also continue to support adjacent businesses in the space through its venture portfolio. Fin Ventures is focused on funding entrepreneurs and startups in Africa within the credit and banking space. These ventures are independently run but can benefit from the company’s expertise. One such venture is mTek-Services, a leading digital insurer in Kenya.
Adding his input, Mr Timothy Nuy, co-founder and co-CEO of Fin, noted that “Fin has been created by a team with proven experience in the African fintech space. I am delighted that our platform can extend this expertise and useful financial tools to our partners.”
