Connect with us

Banking

Gbajabiamila Urges Banks to Set Realistic Targets for Marketers

Published

on

Femi Gbajabiamila

By Dipo Olowookere

Deposit Money Banks (DMBs) operating in Nigeria have been advised by the Speaker of the House of Representatives, Mr Femi Gbajabiamila, to set realistic targets for their marketers.

The number four citizen of the country gave this advice when he received the board and management of Standard Chartered Bank, led by the Chief Executive Officer, Mr Lamin Manjang, in his office in Abuja recently.

The lawmaker from Lagos State lamented the current situation where commercial banks send out their employees to get new customers who must deposit a huge among of money within a specific period of time.

In some cases, these banks workers, especially the females, end up having romantic affairs with potential customers in order to meet their targets. This has made several people view female bankers, especially marketers, as corporate prostitutes.

Business Post recalls that some years ago, Mr Gbajabiamila sponsored a bill to put an end to corporate prostitution but it did not see the light of the day.

So, when he received the executives of Standard Chartered Bank in his office a few days ago, he used the opportunity to appeal to the lender and others in the sector to come up with creative ways of selling their products and services and not be exploitative with their marketing styles.

“You have corporations in the UK and other parts of the world. What is obtained here in banking, in terms of marketing, sending people to go and knock at people’s offices and all that; does it obtain in those places?

“If it doesn’t obtain in those countries, it is not international best practice; why should it obtain here?” the Speaker queried.

He advised that, “We have to set realistic targets for the marketers. We have the responsibility to protect Nigerians and we also have the responsibility not to kill your business. So, it is a delicate situation. We need to know the kind of marketing that takes place. Is it digital marketing?”

Also, Mr Gbajabiamila pointed out another issue in the banking sector in Nigeria, bank charges, noting that there have been allegations of hidden charges.

“We have issues that come up in your industry, so this visit is a welcome development.

“One of the issues at stake is the rate at which banks charge customers.

“There are claims that banks have hidden charges. This has come up a couple of times on the floor of the House. This is something that we should look into,” he said.

According to him, this situation has made many bank customers helpless, urging players in the industry to quickly address the issue.

“We are here to support you. Whatever we need to do, we should do it to support you,” he assured.

In his remarks, Mr Manjang assured that the issues raised by the Speaker would be looked into, noting that for the marketing point, “It is not peculiar to Nigeria, but it has to be ethical.”

“Teams usually go round, but the ethical conduct has to be there. You need to market your products for people to know what you offer. If there are any abuses or conducts that are not ideal, they should be called out and addressed,” he noted.

He stated that Standard Chartered Bank operates in Nigeria in line with international best practices, noting that the bank will also carry out its operations to make all stakeholders happy.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Banking

MSMEs Funding Gap: CBN May Raise Capital Base of NEXIM Bank, BoI, Others

Published

on

NEXIM bank

By Adedapo Adesanya

The Central Bank of Nigeria (CBN) is considering the recapitalisation and restructuring of Development Finance Institutions (DFIs) to address the significant financing gap facing micro, small, and medium-sized enterprises (MSMEs).

The Deputy Governor of the apex bank in charge of Economic Policy, Mr Muhammad Abdullahi, disclosed this during a panel session at the launch of the Nigeria Development Update by the World Bank in Abuja on Tuesday.

He explained that a recent review by the apex bank found that existing DFIs were too small to meet the credit needs of businesses.

DFIs are specialised, government-backed financial entities designed to promote economic growth by funding critical sectors like agriculture, infrastructure, and SMEs. Key institutions include the Bank of Industry (BOI), Development Bank of Nigeria (DBN), Nigeria Export Import Bank (NEXIM Bank), Bank of Agriculture (BOA), National Credit Guarantee Company Limited, and Nigerian Consumer Credit Corporation, among others.

“We conducted a review last year of the development finance space. Across all the DFIs in Nigeria, the total asset base is slightly above N8 trillion, whereas what is required in development finance for MSMEs is over N130 trillion,” he said.

He said that simply injecting capital would not solve the problem.

“The only way to address this is not only through public sector capital injections into these institutions, but also by making them bankable and investable,” he said.

Abdullahi said the CBN and the Ministry of Finance are reviewing DFI structures to improve their efficiency and risk appetite.

“We are reviewing the entire sector to ensure that we can correct the incentives, improve risk appetite, and also strengthen capital levels,” the deputy governor added.

He also said the reforms aim to introduce stronger market-based principles.

“We are looking at the structure to see how more market fundamentals can be incorporated, because the way it has been done in the past has not delivered the desired results,” Mr Abdullahi said.

On the persistent financing challenge for MSMEs, he said lending to the real sector has always been one of the structural challenges “Nigeria’s economy faces in terms of ensuring that credit reaches businesses that require it”.

Business Post reports that the CBN recently concluded the recapitalisation of the Nigerian banking sector, while the insurance sector is ongoing.

Continue Reading

Banking

Sterling Bank Disburses N43.9bn Loans to 2,450 Female Entrepreneurs

Published

on

sterling bank OneWoman initiative

By Modupe Gbadeyanka

The women-focused initiative by Sterling Bank, OneWoman, is already yielding positive results, especially in promoting financial inclusion and empowering female-led enterprises in Nigeria.

Business Post reports that the programme was created to support women through three key pillars of capital, capacity, and community.

In 2025, according to the Head of the OneWoman Initiative, Ms Ezinne Nwokafor, the initiative gave out N43.9 billion loans to 2,450 female entrepreneurs, trained 6,000 of them, served about 380,000 women across three sectors of career women, women in business and freshers, and their vision 2030 is to give out N500 billion loans to one million women across their three sectors.

She noted that a significant majority of Nigerian women remain excluded from formal credit, with only a small percentage able to access structured financing. Despite improvements in financial inclusion, women continue to face systemic barriers that limit their ability to secure funding.

Ms Nwokafor pointed out that women account for a substantial share of micro, small, and medium enterprises and contribute meaningfully to the economy, yet face a financing gap estimated at $42 billion annually, according to the International Finance Corporation.

She also referenced data showing that more than half of women-led businesses identify access to finance as a major constraint, while rejection rates for loan applications remain significantly higher for women than for men.

According to her, these challenges are often linked to structural issues such as gaps in asset ownership, social norms, and limited access to financial data and visibility.

“Sterling’s OneWoman initiative is positioned to bridge this gap by combining financial solutions, mentorship, capacity building, and community support for women across different stages of their journey,” she said at the Funding Her Future Breakfast Dialogue in Lagos.

The session brought together voices from across sectors for a focused and necessary conversation on how to unlock more inclusive and effective financing pathways for women-led businesses in Nigeria.

On his part, the chief executive of Sterling Bank, Mr Abubakar Suleiman, said, “Women-led businesses need the right support systems, the right networks, and the right ecosystem to grow with confidence and scale with resilience.”

Continue Reading

Banking

Alpha Morgan Bank Supports Redeemer’s University Business School

Published

on

alpha morgan bank redeemer's university business school

By Modupe Gbadeyanka

Alpha Morgan Bank has reaffirmed its commitment to supporting institutions that drive intellectual growth and national development.

The lender gave this reassurance at the commissioning of the Redeemer’s University Business School by Pastor (Mrs) Folu Adeboye, the wife of the General Overseer of the Redeemed Christian Church of God (RCCG), Pastor Enoch Adeboye.

Speaking at the event, the Managing Director of Alpha Morgan Bank, Mr Ade Buraimo, said the company was proud to be associated with the school, noting its commitment to education and institutional development.

As part of its broader focus on knowledge sharing and thought leadership, Alpha Morgan Bank will host its Economic Review Webinar in May 2026, bringing together experts to share insights on key economic trends and opportunities.

The commissioning of the business school was witnessed by distinguished guests, including the Pro-Chancellor and Chairman of the Governing Council of Redeemers University, Professor Oluwatoyin Ogundipe; the Vice Chancellor, Professor Shadrach Olufemi Akindele; Mrs Bola Obasanjo; and other notable dignitaries.

Continue Reading

Trending