Lady Wins Brand New Car in Dettol Soap Promo
By Modupe Gbadeyanka
One Ms Ngozichukwu Opara has won a brand new Hyundai I10 car in the #Ihaveeventone2 campaign commenced in May 2017 by Reckitt Benckiser (RB), makers of Dettol.
Ms Opara was presented the car on August 4, 2017 at the RB Nigeria head office in Lagos.
In 2016, RB introduced the Dettol Eventone Soap, a revolutionary product launched especially for the African skin. The soap kills 99.9 percent of germs and contains apricot seeds which exfoliate, remove excess oil and dirt and removes blemishes to give an even-tone healthy skin feel.
Over the years, RB Nigeria has been in collaboration with the Global Hygiene Council (GHC), Nigerian Medical Association (NMA), Ministry of Health (MoH) and Save the Children (STC) to actively and consistently promote the message of good health and hygiene.
Dettol, being the number one antibacterial brand, is widely trusted by mothers and Nigerian households who have been using the brand over many years.
Ever since the new Dettol Eventone soap was launched, there had been great buzz and excitement around the product.
Dettol Nigeria had created mobile skin clinics in many cities to allow consumers to get a first-hand feel of the product and complemented the marketing activities with a massive digital program so that everyone can join the conversation and share their experiences.
The #Ihaveeventone2 campaign saw successful participation pan Nigeria with people liking the product, uploading videos, pictures and actively recommending the product to their friends and families.
Winner of the digital campaign, Ms Ngozichukwu Opara, won with over 20,000 likes and created talkability about the campaign.
Commenting on the product, Ms Opara said, “I love the Dettol brand. Right from my childhood, my family always uses of Dettol for bathing, washing hands and cleaning the surfaces.
“When Dettol Eventone soap was launched, I tried the product at their skin clinic on wheels and soon it became my favourite. I love the fragrance and the apricot seeds make my skin feel healthy and with daily use I have experienced the benefits of an eventone skin feel.
“Being active on social media, I came across Dettol #ihaveeventone2 competition and participated, now I am the proud winner of a brand-new car- more importantly for having a healthy skin. Thank you Dettol and all my friends who liked my photo upload during the campaign.”
Also speaking on the occasion, Managing Director of RB West Africa, Mr Rahul Murgai, remarked that, “At RB, our Vision is to provide consumers with innovative solutions for healthier lives and happier homes.
“With operations in over 60 countries worldwide, our products are trusted across the globe.
“In Nigeria, we strive to continuously give our consumers the best quality products that are easily available so that Nigeria becomes a healthier nation.
“Dettol is a trusted champion of health in Nigeria over the last 50 plus years and is known to protect from up to 100 illness causing germs.
“We have been working closely with Ministry of Health, Save the Children and Nigerian Medical Association on creating scaled awareness for Stop Diarrhoea program, which can help reduce child mortality rates from preventable diseases.
“One of the key legs to awareness building in our Stop Diarrhoea program is the Dettol School Hygiene Program where we teach hand washing and good toilet habits to over one million children each year.”
RB is the maker of several popular brands -Dettol, Mortein, Harpic, Durex, Gaviscon, Strepsils, and Airwick in Nigeria and is among the top FTSE companies globally.