Maltina Dance All Returns With ‘Happiness Amplified’

August 8, 2016

Maltina Dance All

All is set for the season 9 of Nigeria’s family dance show, the Maltina Dance All themed ‘Happiness Amplified.’

At a media parley in Lagos last week in Lagos, organisers of the programme promised not to cut short the expectations of the viewers.

Maltina, the premium non-alcoholic malt drink famous for sharing happiness and promoting family values, promised that the activities and dance routines lined up for this season will heighten the excitement and happiness shared by competing families and viewers of the dance show.

Mr Franco Maria Maggi, Marketing Director, Nigerian Breweries Plc, said at the parley that, “Maltina Dance All provides a platform for sharing happiness, promoting family values and bonding. The lives of various families have been positively affected through this platform.”

Mr Maggi stated that the previous editions utilized the regional auditions format and that the brand received feedback that several families were unable to participate in those auditions due to travel constraints.

He said this year, the brand chose the online auditions format to make the dance show more accessible and give families the opportunity to submit entries for the 2016 Maltina Dance All from the comfort of their homes by making a short dance video and simply uploading the video on the website.

The show’s innovative format this season will allow interested families to participate by submitting their dance videos from all across Nigeria on the Maltina Dance All website,

“Maltina Dance All is one of the platforms through which the brand connects with, and allow consumers heighten their interactions to share happiness,” said Mr Kufre Ekanem, Corporate Affairs Adviser, Nigerian Breweries Plc.

“The show through its creative and diverse dance routines brings incredible energy, excitement, and fun for competing families and fans. We can’t wait to see what season 9 will bring,” he added.

At the end of Season 9, the winning family will be rewarded with a grand prize of N10 million, while the first and second runners up will receive N3 million and N1 million respectively.

Video submission entries for online audition is on-going and will end on August 19, 2016 on The show airs on TV from October 22, 2016.

Watch how to submit video for Maltina Dance All Season 9 here:

Dipo Olowookere

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan.

Mr Olowookere can be reached via [email protected]

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