By Modupe Gbadeyanka
Millionaires have emerged in the draw held in April 2021 by Heritage Bank in collaboration with the CREAM Platform for its YNSPYRE product.
Over N12 million was won during the second monthly raffle draw by YNSPYRE account holders who subscribed to the platform by dialling *745*463# on all networks.
The promo was designed to support the Nigerian creative industry and the epoch-making event took place at the Balmoral Hall of Federal Palace Hotel in Lagos.
It had in attendance the Divisional Head of Corporate Communications at Heritage Bank, Mr Fela Ibidapo; Dapo Oyebanjo a.k.a D’Banj and his partner – Oje Anetor; the Director-General of the National Lotto Regulatory Commission, Lanre Gbajabiamila; Stanley Mukoro; Sunday Are; Chief Damian Okoroafor’ Poco Lee; representatives of the NLRC; Boomplay; and members of the media.
The Heritage Bank’s YNSPYRE event commenced on a great note when D’Banj and CREAM Platform introduced the CREAM Merit winners for March, BERRI, a music artiste who carted away the sum of N10 million in form of promotional, while Clara Aden, a visual artist received N1 million in financial support and Hanzy, a music artiste got over N1 million in form of mentorship support as well as merchandise support from partner company – Boomplay.
The April raffle draw produced 10 lucky winners of N50,000 each while cheques of N200,000 each were also presented to five winners from the March 2021 draw.
In his presentation, Mr Ibidapo stated that as a financial institution committed to delivering distinctive financial services to create, preserve and transfer wealth, Heritage Bank will continue to leverage its supports to the growth and development of the creative and entertainment sector.
According to him, the bank is proud of the entertainment industry and will continue to stand by operators in it by supporting them and watch them grow.
He expressed optimism that the creative industry, if properly harnessed, has the potentials to reduce the level of unemployment in the country, boost wealth creation for the people and help the country generate the much needed foreign exchange.
Mr Ibidapo noted that with the creative industry accounting for one of the highest exports from Nigeria, the time has come for operators in the sector to be supported with the finances.
With the April 2021 CREAM YNSPYRE producing another set of winners, D’Banj reiterated his unending desire to boost the lives of creatives within Nigeria who will simply dial *745*463# or *463# from all networks.
“For a chance to be a part of next month’s draw, simply dial *463# or *745*463# from any network, choose a category, upload your content on creamplatform.com and promote it to be a part of the Top 10 winners and the lottery winners,” he stated.
He further explained that the Cream Platform has built a strong reputation for producing some of the brightest talents in the country over the last couple of years.
The music star explained that the purpose of the platform was to have a creative hub for Africa where people can upload their contents, be discovered and get funding support from Heritage Bank.
He said the platform would enable Nigerians to discover their talents in areas such as entertainment, entrepreneurship, music, arts and other areas in the creative industry value chain.
The blockchain brings new financing options to the business market. For example, Bitcoin Cash casino has adapted to only using cryptocurrency. This way, it makes it easier for their customers to deposit and withdraw in a BCH casino. Entrepreneurs have taken note of this and are looking to invest more in crypto than in fiat markets.
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