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Why You Need Independent PR Measurement Agency in Your 2017 Communication/PR Budget

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By Philip Odiakose

Following the current economic recession in the country, businesses, whether big or small have started looking at ways of reducing their expenditure by proper planning and budgeting.

A lot of companies have started strategizing and planning their Communications and PR budget ahead of 2017.

One key area companies are looking at is the area of Independent PR Measurement budgeting and planning. The days are over when organizations just spend without measuring or getting key insights of their industry from the PR agencies.

The awareness of PR Measurement is growing by the day.

Some of the key economic sectors that are fast embracing PR measurement include the financial sector, FMCG, Airlines, NGO and Government.

It is a common knowledge that media monitoring and measurement played a key role in the area of crisis management to situation management and reputation management in the just concluded Edo State Gubernatorial election that saw Godwin Obaseki becoming the governor-elect of the state.

Independent PR measurement services will help organizations save cost and at the same time help brands get value for their communications and PR expenditure in 2017.

For there to be an accurate, precise and effective PR plan, PR Measurement services, should be taken into consideration and independently as well.

Some of the key tasks that a PR measurement agency can help an organization achieve,  includes PR measurement, Media Performance Audit, Journalist Relationship Measurement (JRM), Reputation measurement, Media Campaign Evaluation, Crisis Measurement, Competitive Analysis and many more.

Need to talk to a PR measurement consultant? Visit www.pplusmeasurement.com.ng or Email [email protected]

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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MSMEs Funding Gap: CBN May Raise Capital Base of NEXIM Bank, BoI, Others

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By Adedapo Adesanya

The Central Bank of Nigeria (CBN) is considering the recapitalisation and restructuring of Development Finance Institutions (DFIs) to address the significant financing gap facing micro, small, and medium-sized enterprises (MSMEs).

The Deputy Governor of the apex bank in charge of Economic Policy, Mr Muhammad Abdullahi, disclosed this during a panel session at the launch of the Nigeria Development Update by the World Bank in Abuja on Tuesday.

He explained that a recent review by the apex bank found that existing DFIs were too small to meet the credit needs of businesses.

DFIs are specialised, government-backed financial entities designed to promote economic growth by funding critical sectors like agriculture, infrastructure, and SMEs. Key institutions include the Bank of Industry (BOI), Development Bank of Nigeria (DBN), Nigeria Export Import Bank (NEXIM Bank), Bank of Agriculture (BOA), National Credit Guarantee Company Limited, and Nigerian Consumer Credit Corporation, among others.

“We conducted a review last year of the development finance space. Across all the DFIs in Nigeria, the total asset base is slightly above N8 trillion, whereas what is required in development finance for MSMEs is over N130 trillion,” he said.

He said that simply injecting capital would not solve the problem.

“The only way to address this is not only through public sector capital injections into these institutions, but also by making them bankable and investable,” he said.

Abdullahi said the CBN and the Ministry of Finance are reviewing DFI structures to improve their efficiency and risk appetite.

“We are reviewing the entire sector to ensure that we can correct the incentives, improve risk appetite, and also strengthen capital levels,” the deputy governor added.

He also said the reforms aim to introduce stronger market-based principles.

“We are looking at the structure to see how more market fundamentals can be incorporated, because the way it has been done in the past has not delivered the desired results,” Mr Abdullahi said.

On the persistent financing challenge for MSMEs, he said lending to the real sector has always been one of the structural challenges “Nigeria’s economy faces in terms of ensuring that credit reaches businesses that require it”.

Business Post reports that the CBN recently concluded the recapitalisation of the Nigerian banking sector, while the insurance sector is ongoing.

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Sterling Bank Disburses N43.9bn Loans to 2,450 Female Entrepreneurs

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By Modupe Gbadeyanka

The women-focused initiative by Sterling Bank, OneWoman, is already yielding positive results, especially in promoting financial inclusion and empowering female-led enterprises in Nigeria.

Business Post reports that the programme was created to support women through three key pillars of capital, capacity, and community.

In 2025, according to the Head of the OneWoman Initiative, Ms Ezinne Nwokafor, the initiative gave out N43.9 billion loans to 2,450 female entrepreneurs, trained 6,000 of them, served about 380,000 women across three sectors of career women, women in business and freshers, and their vision 2030 is to give out N500 billion loans to one million women across their three sectors.

She noted that a significant majority of Nigerian women remain excluded from formal credit, with only a small percentage able to access structured financing. Despite improvements in financial inclusion, women continue to face systemic barriers that limit their ability to secure funding.

Ms Nwokafor pointed out that women account for a substantial share of micro, small, and medium enterprises and contribute meaningfully to the economy, yet face a financing gap estimated at $42 billion annually, according to the International Finance Corporation.

She also referenced data showing that more than half of women-led businesses identify access to finance as a major constraint, while rejection rates for loan applications remain significantly higher for women than for men.

According to her, these challenges are often linked to structural issues such as gaps in asset ownership, social norms, and limited access to financial data and visibility.

“Sterling’s OneWoman initiative is positioned to bridge this gap by combining financial solutions, mentorship, capacity building, and community support for women across different stages of their journey,” she said at the Funding Her Future Breakfast Dialogue in Lagos.

The session brought together voices from across sectors for a focused and necessary conversation on how to unlock more inclusive and effective financing pathways for women-led businesses in Nigeria.

On his part, the chief executive of Sterling Bank, Mr Abubakar Suleiman, said, “Women-led businesses need the right support systems, the right networks, and the right ecosystem to grow with confidence and scale with resilience.”

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Alpha Morgan Bank Supports Redeemer’s University Business School

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By Modupe Gbadeyanka

Alpha Morgan Bank has reaffirmed its commitment to supporting institutions that drive intellectual growth and national development.

The lender gave this reassurance at the commissioning of the Redeemer’s University Business School by Pastor (Mrs) Folu Adeboye, the wife of the General Overseer of the Redeemed Christian Church of God (RCCG), Pastor Enoch Adeboye.

Speaking at the event, the Managing Director of Alpha Morgan Bank, Mr Ade Buraimo, said the company was proud to be associated with the school, noting its commitment to education and institutional development.

As part of its broader focus on knowledge sharing and thought leadership, Alpha Morgan Bank will host its Economic Review Webinar in May 2026, bringing together experts to share insights on key economic trends and opportunities.

The commissioning of the business school was witnessed by distinguished guests, including the Pro-Chancellor and Chairman of the Governing Council of Redeemers University, Professor Oluwatoyin Ogundipe; the Vice Chancellor, Professor Shadrach Olufemi Akindele; Mrs Bola Obasanjo; and other notable dignitaries.

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