NowNow Joins Mastercard Start Path Global Program

By Aduragbemi Omiyale

A fast-growing fintech and digital banking startup, NowNow Digital Systems, has joined the Mastercard Start Path Global program, which was created to help later-stage firms innovate and scale.

Mastercard Start Path is an award-winning startup engagement program within the Mastercard Developers portfolio which aims to support companies on their scaling journey across financial services industries globally.

The Mastercard Developers portfolio provides the services and tools fintech innovators need to iterate at each stage of their journey, transform bold ideas and achieve scale at pace to bring more people into the digital economy.

Through Start Path, Mastercard will provide NowNow with operational support, commercial engagement, and the opportunity for strategic investment.

The firm aims to deliver best in class financial services in Nigeria and Africa and would benefit from the opportunity to collaborate with other innovative startups across the globe.

NowNow is among the eight startups and the only African startup selected to participate in the latest Start Path class. The scheme provides opportunities to co-innovate, gain expert knowledge, and reach a global customer base for the brightest startups in the world.

“It is a pleasure to be recognised as an emerging leader in the fintech sector, and our participation in the Mastercard Start Path engagement program reinforces our commitment to enabling innovative financial solutions.

“This opportunity means that NowNow can scale its solutions while learning from the leading global payment technology company. Combining this expert guidance with our innovative solutions, we are confident in the future,” the CEO of NowNow, Mr Sahir Berry, stated.

“At Mastercard, we are proud to collaborate with businesses that are committed to the development of the local digital payments landscape which directly results in the growth of the economy.

“The Start Path program was designed to enable high-potential fintech startups to take advantage of Mastercard’s resources to co-innovate and quickly scale up operations.

“As the digital economy increasingly becomes the economy, enabling NowNow to achieve its vision only brings us closer to our financial inclusion commitment to connecting a total of 1 billion individuals and 50 million micro and small merchants (MSMs) to the digital economy by 2025,” the Country Manager and Area Business Head, West Africa at Mastercard, Ebehijie Momoh, disclosed.