Banking
The New Power of Social Media; Even Banks Can No Longer Ignore
Millennials – the generation born between 1980 and 2000 — are unlike previous generations in so many ways. They are highly opinionated, educated and are digitally native. They have a reputation for being tech-savvy, collaborative, optimistic, achievement-oriented and socially conscious. Brands that are keen on reaching them must go to places where they can meet them. In view of this, many brands have become very active on social media, where millennials spend at least 6 hours per week. In 2017, 71 percent of internet users were social network users and these figures are expected to grow. These statistics show where every brand that wants to remain relevant in future needs to be.
Already, social media has started transforming banking relationships in very significant ways. Customers have relied on popular social media platforms to easily reach out to banks in a bid to seek quicker resolution to their complaints. Banks have also used these platforms to improve customer service by prompt response to queries and provision of useful information to customers. This trend is expected to continue, as we are beginning to see Fintechs use social media data to help people get access to credit. There is even a school of thought with the belief that social media platforms may be the banks of the future. No matter what you think of the possibilities social media bring, one thing is certain, any brand that wants to remain relevant in the future must take social media seriously.
Last year, Femi Oguntamu of Penzaarville, a Lagos-based digital marketing startup debuted Handle It Africa, a social media conference themed Social Media: Language of Expression. The conference was made possible by the support of organisations like Wema Bank, whose interest in constantly looking for innovative ways to engage customers has led to its growing interest in social media. The innovative Bank which launched ALAT, Africa’s first fully digital bank in 2017, is supporting Handle It Africa again this year in keeping with its commitment to supporting small businesses that continuously implement innovative ideas for growth. This year’s theme Social Media: Expanding Influence, Broadening Thoughts, will see discussions about the influence of social media taken further.
Businesses are increasingly seeing the need to be more active on social media, with key events like product launches now taken online to actively target the important market segment that spend more than 6 hours online every week. Even banks now see social media as a very useful tool in customer service, community building, product research and marketing.
The growing influence of social media in brand enhancement and marketability of products have encouraged brands to increasingly engage the services of viral-ready comedians who offer attractive instant visibility extending over 150,000 viewers, given their huge following online. ALAT, for example, engaged the services of Maraji, a social media sensation, to promote its Virtual Dollar Card. A single post by the female comedian was viewed by over 200,000 people on Instagram alone. Such is the power of social media today!
Discussions that happen in conferences like Handle It Africa reinforce the importance of social media and ends with fresh ideas that can help individuals and businesses further exploit the opportunities presented by the different available social media platforms.
Wema Bank has over the last one year increased its use of social media to engage its customers, as it continues to roll out digital banking solutions tailored to people’s needs.
ALAT, Wema’s digital bank has over the last one year, won 8 awards, both locally and internationally.
Funmilayo Falola, who heads Brand and Marketing Communications at Wema Bank reiterates the importance of social media to brands. “If 75% of the global workforce in the next seven years are millennials and millennials spend more than 6 hours on social media every week, any brand that is serious about the future needs to be on social media,” she says.
“That said, brands need to be strategic about the platforms they use. You do not need to be on all social media platforms as a brand. Look for the platforms unique to your target audience and come up with an effective strategy that will ensure you achieve your set objectives,” Falola adds.
By Modupe Gbadeyanka
Registration for the second HerFidelity Apprenticeship Programme (HAP 2.0) organised by Fidelity Bank Plc has commenced.
The Divisional Head of Product Development at Fidelity Bank, Mr Osita Ede, informed newsmen that the initiative was designed to empower women with sustainable entrepreneurship skills.
The lender created the flagship women-empowerment initiative to equip women with practical, income‑generating skills and structured pathways to entrepreneurship.
“HerFidelity Apprenticeship Programme 2.0 reflects our commitment to continuous improvement. Having evaluated feedback from the first edition, we have returned with stronger partnerships and deeper mentorship programmes to ensure that women acquire not just skills, but sustainable economic opportunities,” he said.
“At the heart of the programme is guided, real‑world learning. Participants will undergo intensive apprenticeship training under reputable institutions and industry experts across select fields such as hair styling, shoe making, auto mechatronics, and interior decoration,” Mr Ede added.
He noted that HerFidelity Apprenticeship Programme 2.0 goes beyond skills acquisition by offering participants a wide range of business advisory services. These include business and financial literacy training, mentorship support throughout the apprenticeship journey, access to Fidelity Bank’s women‑focused and SME financial solutions, as well as guidance on business formalisation and growth strategies.
Further emphasising the bank’s vision, Mr Ede said, “By integrating structured mentorship with entrepreneurial development, Fidelity Bank is positioning women not just as trainees, but as future employers, innovators, and economic contributors within their communities. This aligns with our mandate to help individuals grow, businesses thrive, and economies prosper.”
By Modupe Gbadeyanka
A new branch of The Alternative Bank (AltBank) has been opened in Ondo State as part of the expansion drive of the financial institution.
A statement from the company disclosed that the new branch would support export-oriented agribusinesses through Letters of Credit and commodity-backed trade finance, ensuring that local producers can scale beyond state borders.
For SMEs, the bank is introducing robust payment rails, asset financing for equipment and inventory, and supply chain-backed facilities that strengthen working capital without trapping businesses in interest-based debt cycles.
The Governor of Ondo State, Mr Lucky Aiyedatiwa, represented by his Chief of
Staff, Mr Olusegun Omojuwa, at the commissioning of the branch, underscored the importance of financial institutions in economic development.
“The pivotal role of financial institutions to economic growth and development of any economy cannot be overemphasised. It provides access to capital, supporting small and medium-scale enterprises and encouraging savings.
“Therefore, I have no doubt in my mind that the presence of The Alternative Bank in Ondo State will deepen financial services, create employment opportunities and stimulate economic activities across various sectors,” he said.
In her remarks, the Executive Director for Commercial and Institutional Banking (Lagos and South West) at The Alternative Bank, Mrs Korede Demola-Adeniyi, commended the state government’s leadership and outlined the lender’s long-term vision for Ondo State.
“As Ondo State steps into its next fifty years, and into the future anchored on the sustainable development championed during the recent anniversary celebrations, The Alternative Bank is here to be the financial engine for that vision. We didn’t come to Akure to hang banners. We came to fund work, farms, shops, and factories.”
With Ondo State’s economy anchored largely on agriculture, particularly cocoa production, poultry farming, and other cash crops, alongside a growing SME and trade ecosystem, AltBank is deploying sector-specific financing solutions tailored to these strengths.
For cocoa aggregators, processors and poultry operators, the bank will provide production financing, facility expansion support, machinery lease structures, and structured trade facilities under its joint venture and cost-plus financing models, with transaction cycles of up to 180 days for commodity trades and longer-term structured asset financing for equipment and infrastructure.
The organisation is a notable national non-interest bank with a physical network now surpassing 170 locations, deploying capital to solve real-world challenges through initiatives such as the Mata Zalla project, which saw to the training of hundreds of women as electric tricycle drivers and mechanics.
By Adedapo Adesanya
The Governor of the Central Bank of Nigeria (CBN), Mr Yemi Cardoso, announced on Tuesday that the country’s banking sector is making strong progress in the recapitalisation drive, with 20 banks now fully compliant.
Mr Cardoso disclosed this during a press conference at the first Monetary Policy Committee (MPC) meeting of 2026, where he also highlighted positive developments in the nation’s foreign reserves.
On March 28, 2024, the apex bank announced an increase in the minimum capital requirements for commercial banks with international licences to N500 billion.
National and regional financial institutions’ capital bases were pegged at N200 billion and N50 billion, respectively.
Also, CBN raised the merchant bank minimum capital requirement to N50 billion for national licence holders.
The banking regulator said the new capital base for national and regional non-interest banks is N20 billion and N10 billion, respectively.
To meet the minimum capital requirements, CBN advised banks to consider the injection of “fresh equity capital through private placements, rights issue and/or offer for subscription”.
Following the development, several banks announced plans to raise funds through share and bond issuances.
In January, Zenith Bank said it had raised N350.46 billion through rights issue and public offer to meet the CBN minimum capital requirement.
Guaranty Trust Holding Company Plc (GTCO), on July 4, said it had successfully priced its fully marketed offering on the London Stock Exchange (LSE).
In September, the CBN governor said 14 banks fully met their recapitalisation requirements — up from eight banks in July.
With one month to the central bank’s March 31, 2026, recapitalisation deadline, 13 Nigerian lenders are yet to cross the finish line.
Additionally, the governor noted that 33 banks have raised funds as part of the ongoing recapitalisation exercise, signalling robust capital mobilisation across the sector.
He stated that gross foreign reserves have climbed to a 13-year high of $50.4 billion as of mid-February 2026.
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