Dipo Olowookere
By Aduragbemi Omiyale
A Unity Bank customer, Mr Musa Dayyabu, has smiled home with N1 million in the ongoing CashToken Rewards promo, an initiative designed to reward customers for patronage and loyalty
The campaign was launched by the financial institution in partnership with the cash-reward-as-a-service company in November 2023 and will run until the end of February.
The cash reward program offers guaranteed instant cash and a life-changing opportunity to customers of the Bank who onboard and transact on any of the bank’s electronic payment platforms, including the Unifi mobile banking application, the *7799# USSD platform.
Each card transaction earns customers CashTokens, which qualifies the customer to enter into the weekly national consumer draw where they stand a chance to win from N5,000 to N100 million.
Mr Dayyabu, a customer of the Bank from Bello Road Branch, Kano, won the cash prize after he activated his Unity Bank Verve card and having carried out transactions, received CashTokens and qualified for the weekly national consumer draw.
Presenting the cheque to him in Kano on Tuesday, Unity Bank’s Head of E-Business, Mr Eghomware Iyamu, congratulated the winner and reiterated the lender’s commitment to create a sustainable loyalty platform for customer engagement and satisfaction.
“We celebrate our customers for their loyalty to the Unity Bank and for being part of the ongoing Unity Bank and CashToken Rewards promo.
“The cash prize being presented today is just the beginning, we, therefore, look forward to having more winners from this programme.
“Let more and more people get on the Unity Bank’s digital banking, transact on the different platforms and they will equally be rewarded,” Mr Iyamu said.
“The collaboration between Unity Bank and CashToken Rewards Africa will continue to create an unmatched customer experience.
“By tapping into CashToken Reward’s exceptional reward platform, Unity Bank customers can continue to anticipate generous cash rewards, transforming every interaction with the bank into a truly rewarding experience,” he added.
Also commenting on the development, the Chief Business Development officer for CashToken Rewards Africa Africa, Simi Adeoye, commended the customers of Unity Bank for the impressive number of onboarding and transactions in the build-up to the weekly draw held in the campaign period, adding that “with opportunities to win life-changing cash of up to N100M, the assurances of the transparent process will constantly be upheld to spread the benefits of the reward scheme to deserving customers.”
