By Modupe Gbadeyanka
Over N4 million has been won by customers of Unity Bank Plc in its ongoing loyalty programme recently rolled out with Cashtoken, a Cash Reward-as-a-Service company.
Recall that the retail lender announced the ongoing Cashtoken Rewards loyalty programme in December 2023 in partnership with Cashtoken Rewards Africa to empower customers and improve customer satisfaction.
The partnership with Cashtoken Rewards also provided an opportunity for the bank to migrate customers—old and new—to a platform that will continually create exciting rewards and appreciation for loyalty.
The Unity Bank Cashtoken Partnership commenced as a loyalty and reward scheme to reinforce the benefits of e-banking platforms.
To begin, customer transactions earn cash tokens, which are then redeemed to qualify for the monthly Cashtoken Rewards draw. Consequently, winners emerge from the draws to claim the cash prizes.
In the latest reward, about 40 Unity Bank customers who adopted and transacted on the bank’s digital banking platforms, including the UniFi mobile banking application, the *7799# USSD platform or activated their Unity Bank Verve Card to transact on e-payment terminals across Nigeria, benefitted.
“We are excited to see our customers win over N4 million in cash rewards through our partnership with Cashtoken. This initiative demonstrates our commitment to recognizing and rewarding the loyalty of our customers”.
“By leveraging our digital banking platforms, including the Unifi mobile banking application and the *7799# USSD platform, we are not only enhancing customer experience but also providing life-changing opportunities.
“The Cashtoken Rewards program is a testament to our dedication to improving customer satisfaction and creating meaningful rewards along our customer lifecycle journey.
“We look forward to seeing more of our customers benefit from this exciting program as we continue to innovate and deliver exceptional value to them,” the Head of e-Business at Unity Bank, Mr Eghomware Iyamu, stated.
