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Western Union Partners Liverpool FC on Money Transfer

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By Dipo Olowookere

A multi-year partnership deal has been signed between Western Union Company and Liverpool FC of England.

The deal will see Western Union, a leader in global payment and money transfer services, become an official principal partner and the official money transfer partner of Liverpool FC.

They will also become the club’s first-ever official shirt sleeve sponsor – with the Western Union logo appearing on LFC shirt sleeves.

As the official Money Transfer Partner of Liverpool FC, Western Union will use its global cross-border digital transfer and payments platform to provide money transfer capabilities to the club. Western Union will offer fast, easy digital payments and money transfers for Liverpool Football Club and its fans, linking them to their home communities or to virtually anywhere in the world.

“The businesses of Western Union and Liverpool FC are both driven by our passion for bringing communities together, whether that be through moving money or delivering the excitement of football experiences,” said Jean-Claude Farah, President of Global Payments at Western Union.

“This partnership goes far beyond a badge on a shirt, as we will be bringing our digital money transfer expertise to better connect Liverpool FC and fans around the world,” Farah added.

Billy Hogan, Chief Commercial Officer and Managing Director at Liverpool Football Club said: “Western Union is an instantly recognisable brand with a truly global footprint and we are absolutely delighted to welcome them as our first ever Shirt Sleeve Sponsor and official Principal Partner. We are very much looking forward to working with Western Union through this partnership to create new experiences and opportunities for our fans both in the UK and abroad.”

The two organizations mirror each other in their storied histories and truly global followings. Just as football powerfully transcends borders and brings people together, Western Union has a 160-year global brand history of connecting customers across more than 200 countries and territories. The 125-year-old Liverpool football club has more than 700 million active followers globally across television, social and traditional media.

“We are proud to celebrate a sport that unifies billions of people worldwide, and to work with a partner that so closely shares our values,” said Elizabeth G. Chambers, Chief Strategy, Product and Marketing Officer at Western Union. “Our customers are digitally-savvy and on-the-go, moving not just money but their human capital – their cultures, values and sporting allegiances. Like us, Liverpool FC has an active and diverse global following who want to be a part of something bigger and we can help them achieve this.”

Western Union continues to drive its ambitious digital expansion in countries across the world, and will harness its deep cross-border and fintech capabilities to improve the payments experience for the club as well as LFC fans, suppliers and business partners. Whether close to home or far afield, they can look to Western Union to help move money when, how and where they need it.

Western Union’s logo is the first to appear on the sleeve and sixth to appear on the shirt, since the inception of Liverpool FC.

The partnership will see Western Union benefit from a diverse range of LFC marketing and promotional rights, including digital and social media support, pitch side LED messaging, and branding across Anfield stadium, its fan lounge and the Club’s media channels.

Also included are exclusive hospitality and conference opportunities, and access to International pre-season tours, Liverpool FC players and Legends.

To celebrate the launch of the partnership, Western Union will be offering Liverpool FC fans in the UK, Ireland, France, Denmark, Norway and Sweden a fee-free* money transfer promotion, running from August 10 through until the end of August.

The Western Union patch will be available free of charge to all LFC fans that have purchased a 2017-18 Liverpool FC shirt and will be available in-store and online from Sunday 27th August. Full details will follow on www.liverpoolfc.com.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Banking

Access Bank CEO Calls for Stronger Collaboration to Boost African Trade

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roosevelt ogbonna access bank

By Adedapo Adesanya

The chief executive of Access Bank Plc, Mr Roosevelt Ogbonna, has called for stronger collaboration among policymakers, financiers and businesses to accelerate trade within Africa and unlock the continent’s economic potential.

Mr Ogbonna made the call at the Access Bank Africa Trade Conference (ATC 2026) held in South Africa, where he said Africa must address structural barriers that continue to limit the growth of intra-continental commerce despite its vast market opportunities.

Speaking during his opening remarks, the Access Bank chief noted that the conference was convened to continue conversations which started at the inaugural edition in 2025 on how Africa can expand trade within the continent while strengthening its participation in global markets.

He noted that Africa’s share of global trade remains relatively small, stressing that fragmented trade corridors and structural bottlenecks continue to hinder the growth of commerce across the continent.

“The reality is that Africa still controls a small share of global trade. The corridors are still fragmented and more aspirational than functional, and too many small businesses that aspire to trade across Africa remain constrained”.

Further speaking, Mr Ogbonna explained that stakeholders at last year’s conference agreed on three key priorities for transforming Africa’s trade landscape. The priorities he listed include breaking down silos between policymakers, financial institutions and businesses, building a trade ecosystem driven by reliable data and analytics, and developing systems that support both large corporations and smaller businesses seeking to expand across borders.

He noted that the 2026 edition of the conference is not a fresh start but a continuation of efforts to drive meaningful progress in intra-African trade. According to him, since the last edition of the conference, some progress has been made across key sectors of the economy.

“We have seen value chains emerging across agriculture, manufacturing and services, and we are seeing African brands crossing borders and building a global presence,” he said.

Mr Ogbonna also pointed to the growing role of technology platforms in reducing friction in areas such as payments, logistics and market access. He, however, acknowledged that the gains remain uneven across the continent, with progress concentrated in a few markets and specific trade corridors.

The Access Bank Chief urged stakeholders across the continent to move beyond dialogue and take concrete steps that will strengthen trade relationships among African countries, emphasising that Africa’s economic transformation would depend largely on the willingness of businesses and institutions to collaborate more effectively.

“This conference must not end as another talking shop. It must become the birthplace of a movement that contributes to transforming intra-African trade,” he urged.

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Banking

Global Money Week: CBN Urges Customers to Safeguard PINs, Passwords

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CBN Ways and Means

By Adedapo Adesanya

The Central Bank of Nigeria (CBN) has warned banking customers to safeguard their financial information by never sharing their personal identification numbers (PINs), passwords, and other sensitive banking details with anyone.

The apex bank, in a post obtained from its X handle on Monday, advised customers as the world observes Global Money Week 2026 amid rising cases of fraud and scams targeting unsuspecting bank customers.

It emphasised that even individuals claiming to be bank officials should not be trusted with personal banking information.

“Protect your money by protecting your information. As we mark Global Money Week 2026, remember: your PINs, passwords, and banking details should never be shared with anyone, not even someone claiming to be from your bank. Stay alert. Stay safe.”

The warning comes amid worries as fraudsters often impersonate bank officials via phone calls, text messages, or emails to trick customers into revealing sensitive data. This has been made worse with the development of artificial intelligence (AI).

Global Money Week is an annual international campaign that promotes financial literacy, money management, and consumer protection. It is being observed worldwide, including in Nigeria, with a focus on safe banking practices.

This year’s theme, Smart Money Talks, focuses on supporting young people to talk openly about money, develop essential financial skills, and make informed decisions that build long‑term confidence and financial well‑being

Throughout Global Money Week, people and institutions will carry out programmes that will aid learning about the necessary money management skills, attitudes and behaviours needed to make smarter future financial decisions.

Topics like scams and fraud awareness, managing finances, understanding transactions and protecting consumer rights will also be explored across the world.

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Banking

Fintech Group Backs CBN Move to Strengthen Banking Security

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Nigerian Fintech Space

By Adedapo Adesanya

The Fintech Association of Nigeria has backed the recent slew of regulatory measures by the Central Bank of Nigeria (CBN), saying it will strengthen banking security, curb fraud and boost trust.

Mr Oluwaseun Adesanya, National Treasurer of the association, in an interview with the News Agency of Nigeria (NAN) in Lagos over the weekend, said the policies, including restricting banking applications to a single device, were designed to safeguard the financial ecosystem.

He said the regulator introduced the measures to improve security, protect customers and strengthen confidence in digital banking platforms.

Mr Adesanya, speaking on the sidelines of an induction and award ceremony organised by the Chartered Institute of Bankers of Nigeria (CIBN), said improved security will enhance convenience for customers and reinforce trust in financial institutions.

Mr Adesanya added the reforms would also help banks reduce losses from non-performing loans by strengthening credit facility frameworks.

“This will bring more sanity into the financial system and help banks avoid making provisions for loans that are no longer performing,” he said.

He noted that the regulatory initiatives were aimed at creating a safer environment for stakeholders across the financial services industry.

Last week, the CBN made some fresh regulatory moves aimed at strengthening the Nigerian banking ecosystem, including the announcement of new baseline standards requiring financial institutions to deploy automated anti-money laundering (AML) systems.

The new framework sets minimum standards for automated anti-money laundering solutions designed to strengthen the detection and reporting of financial crimes within Nigeria’s rapidly digitising financial ecosystem.

The CBN explained that the guidelines establish a baseline structure for financial institutions to deploy advanced monitoring tools capable of flagging suspicious financial activities instantly.

Also, it directed Nigerian banks to flag suspected fraud Bank Verification Numbers (BVNs) after a 24-hour watchlist from May 1, as well as updates on phone numbers linked to a BVN shall be allowed only once in a lifetime.

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