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7 Cost-efficient PR Tips for Small Business Owners

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PR Tips

It often happens: the company has no money for PR purposes. As a result, the recognition of the company does not grow, new customers do not come, and money does not increase.

To get out of this vicious circle is difficult, but it is possible: the methods of non-budgetary promotion of your services will help you, and it doesn’t matter if you have a small betting platform aimed to reach 22Bet levels or a new marketplace ready to become the next Amazon.

Networking

Networking is a professional interaction with people: a conversation with a stranger, a conversation with colleagues during a break, a short dialogue at the conference. All these contacts, if used competently, can be used for PR purposes.

For example, go to specialized conferences and make contacts with the key players of the market. The more often you appear, the greater will be your recognition. And as your visibility grows, you’ll be approached for help more often.

Recommendations

If you do your job well, customers will be happy to recommend you. Take advantage of this: ask them to leave feedback.

For example, every time a client leaves happy, ask them to write some comment about your work on social media. Maybe he’ll agree to write something on review services, too.

Content Marketing

If you’re an expert in your field, share your expertise. That way, people will be able to notice you and ask for help if they need it. It can be anything: your blog, comments in a local group, or posts on your wall.

For example, one of the residents of the neighbourhood, where the vet lives, has a sick dog and she asks for help in the local Facebook group. The vet can give an expert opinion and suggest something. That way people can notice him, and the next time someone has a sick dog again, the vet will get a client.

Working With the Media

Not every business needs the media, but if you have a story to tell, use it. You can provide commentary or write full-fledged articles. Most importantly, don’t be shy about making yourself known and offering your services.

Opinion Micro Leaders

Entrepreneurs can apply for PR from small bloggers with an audience of 5-10 thousand people. They will ask for money for promotion, but it is possible to agree to barter.

For example, a pizza delivery service might ask a local opinion micro leader to praise the pizza in a neighbourhood group.

Keeping Track of What’s Going on

Where should a PR specialist day begin? It should start with looking at the current news and information agenda. After all, it’s largely what determines how you plan your day or week. For example, if a press conference of the president or other important person who is of interest to the media is scheduled for Tuesday, it is useless to send a press release on that day. There’s a good chance it won’t get noticed in the general information field.

Structure

Unfortunately, many PR people, due to their advanced communication skills, forget to “pump up” administrative ones. Hence the constant rush, forgetfulness, thousands of launched projects and endless series of meetings.

So, it is always important to keep in mind that a PR manager is not only PR but also the management of his resources (time, efforts) and the project.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via dipo.olowookere@businesspost.ng

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Rite Foods Introduces New Fruit Drink in Five Flavours

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Rite Foods Hunger in Nigeria

By Modupe Gbadeyanka

A new fruit drink with five flavours called Sosa Fruit Drink has been introduced into the Nigerian drink market by Rite Foods Limited.

The market of carbonated soft drinks, energy drinks and sausages explained in a statement that the new product was created to meet the needs of consumers, who yearn for quality and refreshing fruit drinks.

Sosa Fruit Drink comes in Orange, Apple, Orange Passion and Mango, Mixed Berries, and Cranberry flavours in 35cl and one-litre packs.

The Managing Director of Rite Foods, Mr Seleem Adegunwa, said the company’s commitment to its consumers’ satisfaction remains unmatched, as it continuously ensures it produces premium quality products that meet consumers’ needs in a manner that reflects positively on the business and the market.

“Our values of innovation and excellence at Rite Foods help us to remain committed to growing with the consumers’ tastes through our unique selling proposition.

“This is evident in our new range of Sosa fruit drink products, its quality, package, sizing as well as pricing, all of which are produced with state-of-the-art infrastructure and up-to-the-minute technology to delight and refresh consumers all over the world,” Mr Adegunwa said.

The Brand Manager for Beverage and Bakery at Rite Foods, Ms Boluwatife Adedugbe, described Sosa Fruit Drink as an exceptional brand that guarantees the highest quality products for consumers’ refreshment, noting that the firm was excited to offer consumers the new range of Sosa fruit drink that delivers the ultimate refreshment.

Rite Foods is a subsidiary of Ess-Ay Holdings established in 2007. It boasts Bigi soft drink, Rite Spicy, Bigi Beef and Rite Sausages.

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Zoho Introduces New Product for SMEs, Gets Office in Lagos

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Zoho executives

By Dipo Olowookere

Global technology company, Zoho, will next month officially open its third African office in the Lekki area of Lagos as part of its efforts to serve its clients in Nigeria better.

Addressing journalists in Lagos on Friday, the President of Zoho for MEA, Mr Hyther Nizam, explained that the decision to bring the company closer to its consumers in the country is because Nigeria is its largest market on the continent.

He noted that the firm will use the opportunity to reduce the unemployment rate in the country as it would hire more employees locally for customer-facing roles, especially in the sales, marketing and other departments.

While speaking on the sidelines of the company’s first user conference in the country tagged Zoholics Nigeria, Mr Nizam further disclosed that Zoho has introduced a new product called Zoho Africa Digital Enabler package tailored for small and medium enterprises (SMEs) with about five employees.

According to him, the Zoho Africa Digital Enabler package, which will be available from July 1, 2022, will help small businesses take steps towards digital transformation and it would be offered at a discount of 50 per cent for a period of three months with a collection of 10 leading apps.

He explained that subscribers will have access to standard support available to them, which will allow access to a knowledge base, community forums, a self-service portal, email support and remote assistance. It also includes live chat support and telephonic support during working hours five days a week.

“For small businesses, enterprise technology is prohibitively priced and inaccessible,” said Mr Nizam. “We want to remove the technology adoption barrier and help them kickstart their digital transformation journey, which will in turn help them stay nimble and quickly adapt to changing market conditions.

“The products are available in local pricing, helping businesses avoid cost fluctuations due to changing dollar value, which is beneficial in the current turbulent economy. We hope that Nigerian businesses will avail of this plan and fast-track their growth by leveraging cloud technology.”

Business Post gathered that in the package are Zoho Workplace, Zoho Invoice, and Zoho Begin, among others.

The Zoho Workplace is a unified platform that brings together collaboration, productivity, and communications tools and integrates them into other business processes. It has secure business email (Zoho Mail), team chat (Zoho Cliq), and an online office suite (Zoho Writer, Zoho Sheet, Zoho Show, and Zoho WorkDrive).

The Zoho Invoice helps users create and send customised invoices, track time, and bill customers accurately. It can also improve their cash flow by automatically sending payment reminders to customers, and getting paid online faster through debit/credit cards and PayPal. Moreover, businesses can record and track expenses by simply scanning their expense receipts. They will also be able to track tax levied on every transaction, allow customers to view their invoices, and projects, and make payments through the self-service portal.

As for the Zoho Bigin, it is a pipeline-centric CRM designed specifically to help MSMEs keep track of their customers and improve customer relationships without having to worry about high costs or complicated features. It can be set up in 30 minutes, with options to create multiple pipelines with customisable stages based on a company’s operation style.

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P+ Measurement Holds 20th EvaluatePR Friday

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20th EvaluatePR

By Aduragbemi Omiyale

Friday, June 24, 2022, has been fixed for the 20th edition of the quarterly EvaluatePR hosted by a leading media intelligence agency, P+ Measurement Services.

According to a statement issued by the company, the programme is themed Dissecting the relevance of Measurement and Evaluation in Reputation Management and will take place between 12 pm and 1:30 pm (West African Time).

The resource persons for the 20th EvaluatePR are Abimbola Shukrah Bello, Marketing & Communications, Johns Hopkins Centre for Communication Program; Francois Van Dyk, Head of Operations, Ornico Group; and Damilola Sobajo, PR/Marketing Consultant. They will together provide their wealth of knowledge and experiences, insights and answers to the theme of the event.

Evaluate PR is an enlightening, interactive and informative event, featuring communications, public relations, and media monitoring professionals who share their experiences, advice, insights, and quotes on media monitoring measurement and evaluation in a question and answer session.

Participation in the event is free via a Google Meet link, https://meet.google.com/tpq-nsgm-svk.

P+ Measurement is an independent media intelligence and evaluation service provider established by Mr Philip Odiakose.

The firm offers media monitoring, measurement, evaluation, and performance audit services to brands, agencies, and government bodies

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