Dipo Olowookere
It often happens: the company has no money for PR purposes. As a result, the recognition of the company does not grow, new customers do not come, and money does not increase.
To get out of this vicious circle is difficult, but it is possible: the methods of non-budgetary promotion of your services will help you, and it doesn’t matter if you have a small betting platform aimed to reach 22Bet levels or a new marketplace ready to become the next Amazon.
Networking
Networking is a professional interaction with people: a conversation with a stranger, a conversation with colleagues during a break, a short dialogue at the conference. All these contacts, if used competently, can be used for PR purposes.
For example, go to specialized conferences and make contacts with the key players of the market. The more often you appear, the greater will be your recognition. And as your visibility grows, you’ll be approached for help more often.
Recommendations
If you do your job well, customers will be happy to recommend you. Take advantage of this: ask them to leave feedback.
For example, every time a client leaves happy, ask them to write some comment about your work on social media. Maybe he’ll agree to write something on review services, too.
Content Marketing
If you’re an expert in your field, share your expertise. That way, people will be able to notice you and ask for help if they need it. It can be anything: your blog, comments in a local group, or posts on your wall.
For example, one of the residents of the neighbourhood, where the vet lives, has a sick dog and she asks for help in the local Facebook group. The vet can give an expert opinion and suggest something. That way people can notice him, and the next time someone has a sick dog again, the vet will get a client.
Working With the Media
Not every business needs the media, but if you have a story to tell, use it. You can provide commentary or write full-fledged articles. Most importantly, don’t be shy about making yourself known and offering your services.
Opinion Micro Leaders
Entrepreneurs can apply for PR from small bloggers with an audience of 5-10 thousand people. They will ask for money for promotion, but it is possible to agree to barter.
For example, a pizza delivery service might ask a local opinion micro leader to praise the pizza in a neighbourhood group.
Keeping Track of What’s Going on
Where should a PR specialist day begin? It should start with looking at the current news and information agenda. After all, it’s largely what determines how you plan your day or week. For example, if a press conference of the president or other important person who is of interest to the media is scheduled for Tuesday, it is useless to send a press release on that day. There’s a good chance it won’t get noticed in the general information field.
Structure
Unfortunately, many PR people, due to their advanced communication skills, forget to “pump up” administrative ones. Hence the constant rush, forgetfulness, thousands of launched projects and endless series of meetings.
So, it is always important to keep in mind that a PR manager is not only PR but also the management of his resources (time, efforts) and the project.
