Brands/Products
9mobile Expands 4G LTE Coverage as MI Lights up Alimosho
Innovative and customer-friendly telecommunication company, 9mobile, took its expanded 4G-LTE coverage awareness campaign to the vast Low Cost Housing Estate in Abesan, Ipaja, Alimoso Local Government Area of Lagos State over the weekend during which residents were thrilled by multi-talented Nigerian rapper, hip-hop artiste and music producer, Jude Abaga popularly known as ‘MI’.
Green Field Playing Ground, Abesan Estate, was lit up in frenzy as MI and other local acts like ‘Mr Real’ dished out lyrical renditions to the delight of the crowd including new and existing 9mobile customers, fun seekers and residents, who came to enjoy the fun at the weekend gig under the auspices of 9mobile Funfair. Activities at the event included raffle draws, fun games and dance competition in which participants went home with fantastic prizes including a 220-volt power generating set as the grand prize.
The funfair was put together to sensitize customers of the deployment of 9mobile 4G LTE now in 16 cities and towns across Nigeria and also to empower customers and residents alike through the presentation of gifts.
Speaking at the event, Manager, Data Services, 9mobile, Godswill Nnaji, said, “This 4G LTE launch from 9mobile is another way of redefining customer experience and restating our service delivery mantra of listening to our wonderful customers and putting their interest first at the core of our operations.
“Our customers are key to us hence, we have listened to them. The customers said they wanted more, which is why we have brought 4G LTE to their neighborhood to ensure fast and seamless browsing experience. The customers said they wanted us to bring fun, and that is what we have done, we have brought fun, games and music, from Nigeria’s hip-hop icon ‘MI’ and hip-hop crooner Mr. Real, to ignite our communities”.
Nnaji added that, in alignment with its reputation as an innovative and caring network, 9mobile was set to rollout exciting offers to reward customers for their continued loyalty to the brand over the past 11 years.
Other highlights of activities at the event included jokes, refreshments and presentation of fabulous prizes to lucky winners, courtesy of 9mobile.
The grand prize winner of a 220-volt generating set, Mrs Dupe Adeyemi, disclosed that it was her daughter, Ireti Adeyemi, that encouraged her to attend the show. She said with excitement: “9mobile thank you o!, I am very grateful. I didn’t know that I will win, it is my daughter who convinced me to go and enter for the raffle. I believed my number would win and now I am a winner of a generator. I am so grateful. Thank you to 9mobile”
Other prizes won buy customers who could not hold their joy and appreciations for 9mobile included 5kg gas cylinders, 10kg bags of rice, 5-liter groundnut oil rechargeable standing fans, sewing machines, microwave ovens, electric kettles, pressing irons, cordless electric kettles and table refrigerator.
The dazzling stage performance by the winner of the rap challenge, Ifeanyi Favour Ofomata aka I-Rhay, also wowed the audience while the young act was handsomely rewarded with studio recording offer by MI under his record label to encourage the upcoming artiste in his music career.
The Abesan funfair was the climax of series of activations in Lagos as part of the multi-location activations of the launch of 9mobile 4G LTE in additional 10 cities and towns across some locations in Nigeria as well as the upgrade of 4G LTE in existing six cities and towns including Lagos.
Other locations are Aba, Abuja, Nasarawa, Calabar, Enugu, Kaduna, Kano, Niger, Onitsha, Owerri, Port Harcourt, Sokoto, Uyo, Aba and Ogun.
9mobile is the only Nigerian network that provides its customers with 4G-enabled SIM cards right from the point of purchase without a need for a SIM swap or upgrade to enjoy 4G LTE services. This allows customers enjoy a whole new world of highspeed browsing experience.
Brands/Products
ALTON Supports NCC Call for Made-in-Nigeria Smartphones
By Adedapo Adesanya
The Association of Licensed Telecommunications Operators of Nigeria (ALTON) has backed the call by the Nigerian Communications Commission (NCC) for local smartphone manufacturing to accelerate digital inclusion.
The ALTON Chairman, Mr Gbenga Adebayo, described the proposal as a practical measure capable of accelerating broadband adoption and expanding digital inclusion across the country.
He said Nigeria must deliberately transition from being predominantly a technology consumer to becoming an innovator, designer and manufacturer of digital technologies.
According to him, Nigeria’s large telecommunications market and youthful population provide the scale and human capital needed for world-class technology manufacturing.
The ALTON chairman said the country’s ambition should extend beyond assembling smartphones to developing complete technology capabilities across the value chain.
“Our ambition should extend beyond assembling devices. We must pursue genuine knowledge transfer, research and development, product engineering, software development, semiconductor capabilities and large-scale manufacturing,” he stressed.
He said the objective should be producing devices and digital technologies for Nigeria, Africa and the global market.
Mr Adebayo said the emergence of Artificial Intelligence had further strengthened Nigeria’s opportunity to become a competitive technology manufacturing hub.
He said Artificial Intelligence was transforming product design, manufacturing, quality assurance, supply chain management, customer experience and software innovation.
According to him, investing in AI-enabled manufacturing will improve productivity, create high-value jobs and strengthen Nigeria’s competitiveness across Africa.
NCC’s Board Chairman, Mr Idris Olorunnimben, at a Digital Africa Summit Roundtable in Shanghai, called for local smartphone production and innovative financing to tackle the proliferation of counterfeit and non-type-approved devices through stronger market integrity.
The ALTON boos described the grey market as a major challenge affecting consumers, Original Equipment Manufacturers (OEMs) and the wider telecommunications ecosystem.
According to him, robust local manufacturing supported by strong quality standards will provide credible alternatives to grey-market imports.
He said effective type approval, competitive pricing and consumer confidence would encourage wider acceptance of locally manufactured smartphones.
“This will strengthen consumer protection, improve network performance, retain greater value within our economy, and stimulate industrial growth,” he said.
Mr Adebayo also endorsed innovative smartphone financing, stronger device management systems and identity-enabled credit frameworks.
He added that the initiatives would enable more Nigerians to acquire quality smartphones through affordable payment models.
According to him, telecom operators remain ready to partner with the government, manufacturers, financiers, academia, investors and development partners to build sustainable local manufacturing.
The ALTON boss described the initiative as a national economic transformation agenda capable of creating jobs and strengthening Nigeria’s position in the global digital economy.
Brands/Products
PRovoke Media Crowns Woodrow Africa Agency of the Year
By Adedapo Adesanya
Woodrow has been named Africa Agency of the Year 2026 by PRovoke Media, one of the world’s leading authorities on the communications industry.
The award recognises Woodrow’s rapid growth across the continent and its work supporting clients navigating some of Africa’s most complex communication, policy, reputation and stakeholder challenges.
In announcing the award, PRovoke Media described Woodrow as “a different kind of communications firm for Africa. Built locally, but operating across borders, with a focus on high-stakes, high-complexity mandates that reflect the realities of the continent’s political and economic landscape.”
Founded five years ago by Mr Charlie Tarr, who has spent more than two decades working across African markets advising various organisations, Woodrow has grown from its Nairobi headquarters into a multi-market African consultancy. It now has teams and partners across Kenya, Nigeria, Ghana, Zambia, Senegal and South Africa, delivering work across 13 countries.
Since 2024, Woodrow has more than doubled revenue, expanded delivery across more African markets and supported assignments that have generated global audiences exceeding 70 million people in multiple markets.
Speaking on the recognition, Mr Charlie Tarr, Founder and CEO of Woodrow Communications, said, “When we started Woodrow, we believed Africa deserved communications advice built for Africa’s realities, not imported templates. This recognition is a testament to our people, our clients and our belief that world-class strategic communications can be built from the continent and compete with the very best anywhere in the world. This feels more like a beginning than an arrival.”
Adding his input, Mr David Karega, Head of East and Southern Africa, added, “This award belongs to the team and the clients who have trusted us with some of their most important moments. From major launches and investment announcements to reputation management, policy engagement and crisis situations, we have had the privilege of helping them achieve influence. It shows that globally recognised PR excellence can be built from Nairobi and delivered across Africa.”
Woodrow’s growth has been driven by its local-first operating model, combining deep in-market expertise with regional coordination and strategic advisory support. It supports organisations such as AGRA, Bupa Global, BIC and a range of international foundations, investors and development institutions working across Africa.
Looking ahead, Woodrow is investing in new capabilities around digital influence, audience intelligence and integrated stakeholder engagement to help clients navigate the media landscape in Africa.
“Africa has never been a side conversation for us,” Mr Tarr added, “It sits at the centre of our work and future. The continent is producing some of the world’s most important opportunities in technology, investment, food systems, climate and economic transformation. We are excited to continue helping clients shape those conversations, build influence and contribute to Africa’s growth.”
Brands/Products
SportyTV Joins DStv and GOtv Line-Up Across Africa
SportyTV has been added to select DStv and GOtv packages in Nigeria, expanding the sports content available to subscribers. The 24-hour sports channel offers a range of live sporting events alongside news, analyses, highlights and is available to DStv Yanga and GOtv Jolli customers. The channel is also available on GOtv in Kenya and Ghana.
The addition of SportyTV complements the existing sports offering on DStv and GOtv, providing subscribers with access to additional football, basketball and combat sports content.
“SportyTV is a valuable addition to the DStv Access and GOtv Value content offering across Africa,” said David Mignot, CEO of CANAL+ Africa. “It expands the range of sporting events available to customers at an accessible price point and reflects our commitment to making quality sports content available to audiences across the continent.”
Sudeep Ramnani, Founder and CEO of Sporty Group, said: “Our ambition has always been to provide African audiences with broad access to sports content and storytelling. Through this partnership with CANAL+, we are extending that offering to more households across the continent.”
“The SportyTV channel gives DStv and GOtv subscribers additional viewing options that complement SuperSport’s existing range of sports programming,” said Rendani Ramovha, Director of Sport Content for English and Portuguese-speaking Africa at CANAL+. “It broadens the overall sports proposition with additional live events and supporting content.”
SportyTV’s football schedule includes competitions such as the English Premier League, Carabao Cup, EFL Championship, Women’s FA Cup, La Liga, Bundesliga, Serie A and the Spanish Super Cup. The channel also carries South American competitions including the Copa Libertadores, Argentina League and Brazil Serie A, as well as select basketball and other international sports content.
Elias Gallego, Vice President of Business Development, Marketing and Media at Sporty Group, said: “Launching SportyTV on DStv and GOtv allows us to extend our reach and bring a broader range of sports content to viewers across Africa.”
SportyTV will also carry dedicated club channels including Real Madrid TV, Arsenal TV, Chelsea TV and Manchester City TV. Additional content includes coverage from leagues in Greece and Saudi Arabia, alongside basketball programming featuring the NBA.
The channel launched on 10 June 2026 and is available in HD on DStv channel 236 and GOtv channel 58 in Nigeria.
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