Brands/Products
9mobile Expands 4G LTE Coverage as MI Lights up Alimosho
Innovative and customer-friendly telecommunication company, 9mobile, took its expanded 4G-LTE coverage awareness campaign to the vast Low Cost Housing Estate in Abesan, Ipaja, Alimoso Local Government Area of Lagos State over the weekend during which residents were thrilled by multi-talented Nigerian rapper, hip-hop artiste and music producer, Jude Abaga popularly known as ‘MI’.
Green Field Playing Ground, Abesan Estate, was lit up in frenzy as MI and other local acts like ‘Mr Real’ dished out lyrical renditions to the delight of the crowd including new and existing 9mobile customers, fun seekers and residents, who came to enjoy the fun at the weekend gig under the auspices of 9mobile Funfair. Activities at the event included raffle draws, fun games and dance competition in which participants went home with fantastic prizes including a 220-volt power generating set as the grand prize.
The funfair was put together to sensitize customers of the deployment of 9mobile 4G LTE now in 16 cities and towns across Nigeria and also to empower customers and residents alike through the presentation of gifts.
Speaking at the event, Manager, Data Services, 9mobile, Godswill Nnaji, said, “This 4G LTE launch from 9mobile is another way of redefining customer experience and restating our service delivery mantra of listening to our wonderful customers and putting their interest first at the core of our operations.
“Our customers are key to us hence, we have listened to them. The customers said they wanted more, which is why we have brought 4G LTE to their neighborhood to ensure fast and seamless browsing experience. The customers said they wanted us to bring fun, and that is what we have done, we have brought fun, games and music, from Nigeria’s hip-hop icon ‘MI’ and hip-hop crooner Mr. Real, to ignite our communities”.
Nnaji added that, in alignment with its reputation as an innovative and caring network, 9mobile was set to rollout exciting offers to reward customers for their continued loyalty to the brand over the past 11 years.
Other highlights of activities at the event included jokes, refreshments and presentation of fabulous prizes to lucky winners, courtesy of 9mobile.
The grand prize winner of a 220-volt generating set, Mrs Dupe Adeyemi, disclosed that it was her daughter, Ireti Adeyemi, that encouraged her to attend the show. She said with excitement: “9mobile thank you o!, I am very grateful. I didn’t know that I will win, it is my daughter who convinced me to go and enter for the raffle. I believed my number would win and now I am a winner of a generator. I am so grateful. Thank you to 9mobile”
Other prizes won buy customers who could not hold their joy and appreciations for 9mobile included 5kg gas cylinders, 10kg bags of rice, 5-liter groundnut oil rechargeable standing fans, sewing machines, microwave ovens, electric kettles, pressing irons, cordless electric kettles and table refrigerator.
The dazzling stage performance by the winner of the rap challenge, Ifeanyi Favour Ofomata aka I-Rhay, also wowed the audience while the young act was handsomely rewarded with studio recording offer by MI under his record label to encourage the upcoming artiste in his music career.
The Abesan funfair was the climax of series of activations in Lagos as part of the multi-location activations of the launch of 9mobile 4G LTE in additional 10 cities and towns across some locations in Nigeria as well as the upgrade of 4G LTE in existing six cities and towns including Lagos.
Other locations are Aba, Abuja, Nasarawa, Calabar, Enugu, Kaduna, Kano, Niger, Onitsha, Owerri, Port Harcourt, Sokoto, Uyo, Aba and Ogun.
9mobile is the only Nigerian network that provides its customers with 4G-enabled SIM cards right from the point of purchase without a need for a SIM swap or upgrade to enjoy 4G LTE services. This allows customers enjoy a whole new world of highspeed browsing experience.
By Modupe Gbadeyanka
To make finding the right service provider or reaching the right customer seamless, popular local information portal, Connect Nigeria, has introduced a Quote Request platform.
Connect Nigeria described the new system as “a digital solution designed to make connecting with service providers faster, easier, and more reliable.”
It said the Quote Request was built for consumers who need services quickly and want trusted options without the stress of searching endlessly; and service providers and businesses looking for real, high-intent customers without spending heavily on marketing.
“Whether you need a caterer for an event, a plumber for your home, or a designer for your brand, the platform is designed to connect you with the right people,” Connect Nigeria added.
“By connecting demand directly with supply, the platform creates a more structured and dependable marketplace,” it further stated.
At its core, the Quote Request simplifies the entire process of finding and offering services.
To use the service, users have to submit a request describing the service or product needed, which is then sent to verified vendors on the platform. Interested providers respond within 1–2 days, and users compare offers and choose what works best for their needs and budget.
“Instead of searching for vendors, the vendors come to you, with relevant, tailored responses,” Connect Nigeria explained.
The company expects this new platform to eliminate the stress of endless online searches, delayed or vague responses, and uncertainty about service quality.
As for businesses, it solves poor visibility, inconsistent customer flow, and lost opportunities due to slow response times.
Connect Nigeria Quote Request mobile app is now available on the Google Play Store and Apple App Store.
By Aduragbemi Omiyale
An institutional investor, First Ally Capital, has strengthened a leading Nigerian financial technology company, Mathesis Analytics, to scale its proprietary credit decisioning infrastructure.
It made this possible by injecting fresh capital into the firm, which specialises in AI-powered credit decisioning infrastructure, an action that will directly support the growth and scaling of Mathesis’ core mission of providing the intelligence and infrastructure needed to bridge the credit gap for millions of unscored or underscored individuals across Nigeria.
With this investment, Mathesis will enable financial institutions to confidently assess and extend credit to borrowers who lack a formal credit history by leveraging an expanded pool of alternative behavioural and transactional data.
To date, Mathesis’ systems have supported more than 8 million loans for over 2 million unique borrowers in Nigeria, and the company is actively deploying its infrastructure to establish a growing pan-African footprint.
With the investment from First Ally Capital, Mathesis is well positioned to transform how the credit ecosystem operates, driving financial inclusion in partnership with lenders across the continent.
A significant barrier to credit access in Nigeria, which prides itself on being Africa’s largest economy, is data fragmentation. Borrowers frequently build positive financial behaviours across multiple digital platforms by repaying microfinance loans, saving through fintech wallets, or servicing Buy Now, Pay Later (BNPL) facilities.
However, under traditional credit infrastructure, these achievements remain invisible to new lenders.
Mathesis addresses this challenge through the concept of Personal Equity—the quantified expression of an individual’s financial behaviour aggregated across every institution with which they have transacted.
By translating these disparate signals into a precise, portable measure of creditworthiness, Mathesis creates a comprehensive credit identity that reflects the full breadth of a person’s financial life.
“True financial inclusion cannot be achieved in a vacuum; it requires structural collaboration in which lenders and fintech companies work as partners within the ecosystem.
“This investment from First Ally Capital validates our approach to reshaping credit infrastructure. By quantifying Personal Equity, we empower lenders to safely look beyond the constraints of formal credit histories and recognise a borrower’s true creditworthiness. This capital enables us to accelerate our pan-African expansion while maintaining the robust, institutional-grade infrastructure our partners rely on,” the chief executive of Mathesis Analytics, Winston Osuchukwu, stated.
On his part, the chief executive of First Ally Capital, Mr Ebenezer Olufowose, said, “At First Ally Capital, we pride ourselves on being a one-stop destination for financial solutions, offering a diverse portfolio of services ranging from investment banking and asset management to trusteeship, inclusive banking, and real estate.
“Our investment in Mathesis Analytics reflects our strong belief in the company’s vision and our commitment to supporting forward-thinking enterprises that deliver excellence.”
By Aduragbemi Omiyale
The chief executive of Canal+ Africa, Mr David Mignot, has disclosed that MultiChoice is now fully integrated into the media group.
Mr Mignot disclosed this via a statement issued on Thursday, noting that this development marks a new phase in the evolution of one of Africa’s leading pay television operators.
He noted that the integration positions MultiChoice within a global media organisation with an extensive international footprint.
“MultiChoice is now a full subsidiary of a truly international media group operating in 70 countries. The group was founded in France, is listed in London and Johannesburg, and has a strong African presence with operations in more than 45 countries,” Mr Mignot said.
The statement underscores the scale of the combined business, highlighting Canal+’s global reach alongside its significant investments across Africa.
The completion of the transaction is expected to strengthen MultiChoice’s position in the African media and entertainment market by giving it access to the broader resources, expertise and international capabilities of the Canal+ Group, while reinforcing the group’s commitment to the continent.
MultiChoice operates across sub-Saharan Africa through platforms including DStv and GOtv, serving millions of subscribers with entertainment, sports and news content.
