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Seven Times Jumia Has Led the Way for e-Commerce In Africa

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Jumia e-commerce

People now enjoy shopping on platforms that offer great deals from the comfort of their homes since the inception of e-commerce in Africa.

What used to be an exclusive preserve of residents of developed countries has now been made possible for people in Africa, in general, and Nigerians, in particular. The story of this luxury cannot be complete without acknowledging its key player, Jumia.

The popularity of Jumia has gone far beyond the shores of this continent and was rated by Amazon’s Alexa as the most visited e-commerce website in Nigeria. Jumia despite emerging from a German start-up incubator has now become deeply rooted in African soil.

Jumia, which is often referred to as Amazon or Alibaba of Africa, has raised the bar in the e-commerce market through its unique features and great feats. Some of which are:

Cash Payment on Delivery Policy: Jumia adapted its payment methods to match the preferences of African consumers. This policy, which is one of the key drivers for Jumia’s growth, allows customers to pay in cash to the delivery agent. It also serves to instil confidence in consumers, who are still wary of making online payments. This also helped to engender trust among sellers and buyers in the African market.

Delivery Solutions: One aspect Jumia has been an e-commerce enabler in its innovation in logistics. With logistics being one of the main challenges of e-commerce, Jumia, apart from having third-party logistics partners, created its own fleet of delivery trucks. This has helped the company overcome geographical limitations.

Stock Exchange: Jumia also led the way for e-commerce in Africa when it went public on the New Year Stock Exchange (NYSE) in April 2019 and raised $196 million in net proceeds.

It was also recently ranked among the fifty smartest companies in the world by MIT, a great achievement that has brought global recognition in the field of e-commerce not only to Nigeria but to Africa as a whole.

The employment rate in Africa: Asides servicing the needs of consumers and businesses, Jumia has created employment for many Africans. With over 5,000 employees, Jumia is generating employment in engineering, IT, online marketing and web development across Africa.

At this rate, it is obvious Jumia is going to contribute significantly towards the three million jobs expected from online marketplaces by 2025. Recently, it opened a tech hub in Egypt for the development of JumiaPay.

Fintech: Another unique move in Jumia’s business is the creation of JumiaPay, a third-party online payment solution that provides a safer, faster and more convenient online payment experience for its users. The platform, which is functional in six notable countries – Nigeria, Egypt, Ivory Coast, Ghana, Morocco, and Kenya, has been expanded to offer its consumers an increasing range of relevant everyday services.

Jumia Mall: Jumia allows small and big brands, mostly OEMs with varieties of products and services to sell to showcase their products and services on the Jumia Mall. This has created opportunities for brands to reach a larger audience across the continent. This contributes immensely to SME growth on the continent, with a ripple impact on the African economy.

Black Friday Deals: Jumia is recorded to be the first e-commerce platform to record the highest sales during the recently concluded Black Friday sales. It was reported that over 100 million visitors were on the Jumia platform that day, with a record of one billion views. This is an unprecedented feat in the African e-commerce sector.

Jumia since its inception has received a lot of notable awards of which the most recent is the e-Commerce Company of the Year 2019.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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ALTON Supports NCC Call for Made-in-Nigeria Smartphones

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ALTON

By Adedapo Adesanya

The Association of Licensed Telecommunications Operators of Nigeria (ALTON) has backed the call by the Nigerian Communications Commission (NCC) for local smartphone manufacturing to accelerate digital inclusion.

The ALTON Chairman, Mr Gbenga Adebayo, described the proposal as a practical measure capable of accelerating broadband adoption and expanding digital inclusion across the country.

He said Nigeria must deliberately transition from being predominantly a technology consumer to becoming an innovator, designer and manufacturer of digital technologies.

According to him, Nigeria’s large telecommunications market and youthful population provide the scale and human capital needed for world-class technology manufacturing.

The ALTON chairman said the country’s ambition should extend beyond assembling smartphones to developing complete technology capabilities across the value chain.

“Our ambition should extend beyond assembling devices. We must pursue genuine knowledge transfer, research and development, product engineering, software development, semiconductor capabilities and large-scale manufacturing,” he stressed.

He said the objective should be producing devices and digital technologies for Nigeria, Africa and the global market.

Mr Adebayo said the emergence of Artificial Intelligence had further strengthened Nigeria’s opportunity to become a competitive technology manufacturing hub.

He said Artificial Intelligence was transforming product design, manufacturing, quality assurance, supply chain management, customer experience and software innovation.

According to him, investing in AI-enabled manufacturing will improve productivity, create high-value jobs and strengthen Nigeria’s competitiveness across Africa.

NCC’s Board Chairman, Mr Idris Olorunnimben, at a Digital Africa Summit Roundtable in Shanghai, called for local smartphone production and innovative financing to tackle the proliferation of counterfeit and non-type-approved devices through stronger market integrity.

The ALTON boos described the grey market as a major challenge affecting consumers, Original Equipment Manufacturers (OEMs) and the wider telecommunications ecosystem.

According to him, robust local manufacturing supported by strong quality standards will provide credible alternatives to grey-market imports.

He said effective type approval, competitive pricing and consumer confidence would encourage wider acceptance of locally manufactured smartphones.

“This will strengthen consumer protection, improve network performance, retain greater value within our economy, and stimulate industrial growth,” he said.

Mr Adebayo also endorsed innovative smartphone financing, stronger device management systems and identity-enabled credit frameworks.

He added that the initiatives would enable more Nigerians to acquire quality smartphones through affordable payment models.

According to him, telecom operators remain ready to partner with the government, manufacturers, financiers, academia, investors and development partners to build sustainable local manufacturing.

The ALTON boss described the initiative as a national economic transformation agenda capable of creating jobs and strengthening Nigeria’s position in the global digital economy.

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PRovoke Media Crowns Woodrow Africa Agency of the Year

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By Adedapo Adesanya

Woodrow has been named Africa Agency of the Year 2026 by PRovoke Media, one of the world’s leading authorities on the communications industry.

The award recognises Woodrow’s rapid growth across the continent and its work supporting clients navigating some of Africa’s most complex communication, policy, reputation and stakeholder challenges.

In announcing the award, PRovoke Media described Woodrow as “a different kind of communications firm for Africa. Built locally, but operating across borders, with a focus on high-stakes, high-complexity mandates that reflect the realities of the continent’s political and economic landscape.”

Founded five years ago by Mr Charlie Tarr, who has spent more than two decades working across African markets advising various organisations, Woodrow has grown from its Nairobi headquarters into a multi-market African consultancy. It now has teams and partners across Kenya, Nigeria, Ghana, Zambia, Senegal and South Africa, delivering work across 13 countries.

Since 2024, Woodrow has more than doubled revenue, expanded delivery across more African markets and supported assignments that have generated global audiences exceeding 70 million people in multiple markets.

Speaking on the recognition, Mr Charlie Tarr, Founder and CEO of Woodrow Communications, said, “When we started Woodrow, we believed Africa deserved communications advice built for Africa’s realities, not imported templates. This recognition is a testament to our people, our clients and our belief that world-class strategic communications can be built from the continent and compete with the very best anywhere in the world. This feels more like a beginning than an arrival.”

Adding his input, Mr David Karega, Head of East and Southern Africa, added, “This award belongs to the team and the clients who have trusted us with some of their most important moments. From major launches and investment announcements to reputation management, policy engagement and crisis situations, we have had the privilege of helping them achieve influence. It shows that globally recognised PR excellence can be built from Nairobi and delivered across Africa.”

Woodrow’s growth has been driven by its local-first operating model, combining deep in-market expertise with regional coordination and strategic advisory support. It supports organisations such as AGRA, Bupa Global, BIC and a range of international foundations, investors and development institutions working across Africa.

Looking ahead, Woodrow is investing in new capabilities around digital influence, audience intelligence and integrated stakeholder engagement to help clients navigate the media landscape in Africa.

“Africa has never been a side conversation for us,” Mr Tarr added, “It sits at the centre of our work and future. The continent is producing some of the world’s most important opportunities in technology, investment, food systems, climate and economic transformation. We are excited to continue helping clients shape those conversations, build influence and contribute to Africa’s growth.”

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SportyTV Joins DStv and GOtv Line-Up Across Africa

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SportyTV DStv and GOtv packages

SportyTV has been added to select DStv and GOtv packages in Nigeria, expanding the sports content available to subscribers. The 24-hour sports channel offers a range of live sporting events alongside news, analyses, highlights and is available to DStv Yanga and GOtv Jolli customers. The channel is also available on GOtv in Kenya and Ghana.

The addition of SportyTV complements the existing sports offering on DStv and GOtv, providing subscribers with access to additional football, basketball and combat sports content.

“SportyTV is a valuable addition to the DStv Access and GOtv Value content offering across Africa,” said David Mignot, CEO of CANAL+ Africa. “It expands the range of sporting events available to customers at an accessible price point and reflects our commitment to making quality sports content available to audiences across the continent.”

Sudeep Ramnani, Founder and CEO of Sporty Group, said: “Our ambition has always been to provide African audiences with broad access to sports content and storytelling. Through this partnership with CANAL+, we are extending that offering to more households across the continent.”

“The SportyTV channel gives DStv and GOtv subscribers additional viewing options that complement SuperSport’s existing range of sports programming,” said Rendani Ramovha, Director of Sport Content for English and Portuguese-speaking Africa at CANAL+. “It broadens the overall sports proposition with additional live events and supporting content.”

SportyTV’s football schedule includes competitions such as the English Premier League, Carabao Cup, EFL Championship, Women’s FA Cup, La Liga, Bundesliga, Serie A and the Spanish Super Cup. The channel also carries South American competitions including the Copa Libertadores, Argentina League and Brazil Serie A, as well as select basketball and other international sports content.

Elias Gallego, Vice President of Business Development, Marketing and Media at Sporty Group, said: “Launching SportyTV on DStv and GOtv allows us to extend our reach and bring a broader range of sports content to viewers across Africa.”

SportyTV will also carry dedicated club channels including Real Madrid TV, Arsenal TV, Chelsea TV and Manchester City TV. Additional content includes coverage from leagues in Greece and Saudi Arabia, alongside basketball programming featuring the NBA.

The channel launched on 10 June 2026 and is available in HD on DStv channel 236 and GOtv channel 58 in Nigeria.

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