By Modupe Gbadeyanka
Founder of BusinessIQ, Mr Alfred Ade-Ijimakinwa, has launched a platform to help entrepreneurs in the micro, small and medium enterprises (MSMEs) sector in Nigeria get practicable steps to survive and thrive in the new normal occasioned by COVID-19.
According to him, this platform, BusinessIQ Africa, is primarily resourceful for entrepreneurs- business owners and those who intend to start managing and grow successful businesses in Nigeria and Africa at large.
It is no news that the world is presently grappling with the impact of the outbreak of the Coronavirus pandemic, which has continued to cause worldwide challenges to businesses and entrepreneurs.
The virus has consequently changed the ways of doing business, with some organisations forced to adopt the work from home strategy to remain alive.
Mr Ade-Ijimakinwa, a business consultant with over a decade experience and who has continued to help over a thousand entrepreneurs start successful businesses, users of the BusinessIQ Africa platform will pay a monthly subscription fee to learn how their existing and prospective businesses can be sustained and thrive in times of uncertainties and in unstable environment.
“Entrepreneurship contributes to the gross domestic products (GDP) of every economy and it is the future of a developing economy like that of Nigeria.
“However, most entrepreneurs lack the business management skills and acumen needed to build successful businesses.
“That was why we launched BusinessIQ Africa, the online platform for anyone who intends to start a business or presently manages one,” he explained.
Mr Ade-Ijimakinwa explained that entrepreneurs can, through the BusinessIQ Africa platform, access well-researched case studies of businesses in Africa, bullet business books that can be read in less than an hour and begin to apply immediately things learnt.
He said in addition, users can access interviews of business leaders and topical business articles, tailored to meet their personal and business needs for as low as N500 monthly.
Although BusinessIQ Africa started in 2009 as a physical magazine during the financial crunch, over the years, it has changed to suit the growing needs of today’s entrepreneurs.
Its contents cover businesses on personal finance, how to make money online, how to raise money for business, how to write a business plan, how to sell a product, how to attract customers and investors, and much more.
