Brands/Products
Advertising Agencies to Elect New Executives at 51st Congress in Ogun
By Aduragbemi Omiyale
Stakeholders in the advertising industry, including practitioners, agencies, advertisers and others, are in Abeokuta, the Ogun State capital, for the 51st Annual General Meeting (AGM)/Congress of the Association of Advertising Agencies of Nigeria (AAAN).
The event started on Thursday and will end on Saturday, July 2024, with the induction of new members, dissolution of the executive committee, and election of new executives to lead the group for the next two years.
The election will take place during a morning business session to be followed later in the day with a Gala/Award Night designed to recognise deserving industry figures.
Yesterday, the Governor of Ogun State, Mr Dapo Abiodun, flagged off the programme, while the president of AAAN, Mr Steve Babaeko, led the executive committee team on a courtesy visit to the Alake of Egbaland, Oba Adedotun Gbadebo Aremu 111; and the Osile of Oke-Ona, Oba Adedapo Tejuosho.
Earlier today, the organisation hosted a panel of discussion involving experts from different economic sectors.
The chairman of the Events Planning Committee, Mr Doyin Adewumi, noted that the association has a tradition of using multi-disciplinary and multi-industry expertise to improve advertising practice, the reason it has, again, invited experts from other fields to the event.
“The AAAN is a body that is receptive to knowledge from other professions. This is why we have invited accomplished professionals from other fields to lend their knowledge to what we do. We believe that this approach will provide new thinking that advertising professionals can use,” he stated.
This session had the Director General of the National Council for Arts and Culture, Mr Obi Asika; the founder of Zuri35 Media, Mr Femi Odugbemi; the founder of WHAT Media, Ms Chichi Nwoko; the Director of Google West Africa, Mr Olumide Balogun; and the Lagos State Commissioner for Innovation, Science and Technology, Mr Olatunbosun Alake.
Shedding light on what to expect from the AGM/Congress, Mr Babaeko said, “The 51st AGM/Congress presents advertising professionals the opportunity to assess the impact of what we do and how we can add more value, which informed this year’s theme, Breaking the Mold-Creativity and National Development.
“The impact of advertising on the country’s Gross Domestic Product (GDP) is considerable. The fact of it was recently reiterated by study carried out by PwC, which was commissioned by the Advertising Regulatory Council of Nigeria (ARCON) and funded by industry associations.
“The report of the study, presented to the public in Lagos last month, puts the value of the advertising industry at N605.2 billion.”
Brands/Products
Stanbic IBTC Pension Managers Re-introduces Self-Service Channels
By Modupe Gbadeyanka
The self-service channels of Stanbic IBTC Pension Managers designed to streamline processes and provide easy access to pension management services have been re-introduced.
The subsidiary of Stanbic IBTC Holdings Plc said it brought back the options as part of its commitment to enhancing customer experience by providing innovative solutions, putting them in control of their financial future.
The chief executive of Stanbic IBTC Pension Managers, Mr Olumide Oyetan, reiterated the firm’s dedication to improving pension management by enhancing ease and efficiency.
“By getting acquainted with and utilising these options to their fullest, customers can enjoy the benefits of flexibility and independence,” he stated.
Mr Oyetan further underscored the organisation’s commitment to leveraging technology to improve pension management for customers, ensuring the availability of the self-service channels 24/7 for checking account balances, updating personal details, or making enquiries seamlessly.
“These self-service channels empower customers to take control of their experience as we aim to meet and exceed their expectations through these user-friendly platforms,” he stated.
Business Post reports that one of such channels is MyPension Portal, accessible via the company’s website www.stanbicibtcpension.com.
It offers customers a user-friendly platform to manage their pension details effortlessly. This portal allows for easy updates of personal information, requests for reference letters to submit at schools and embassies, and the ability to switch between investment funds.
It also provides the convenience of accessing and requesting statements at any time, relieving customers of unnecessary stress and paperwork.
In addition, the Stanbic IBTC Pension Managers module on the Mobile App, available for download on Google Play Store and App Store, enables users to view their pension account balance, track contributions and investment performance, monitor recent transactions and contributions, and receive alerts for important pension account updates.
For those who prefer SMS access, customers can simply text “Help” to the shortcode 30388 from their registered mobile phone to receive instructions on performing various tasks via SMS.
The company has also streamlined the process for using contact numbers, allowing customers to connect to the Stanbic IBTC Pension Managers’ Interactive Voice Response (IVR) system for comprehensive guidance on a wide range of enquiries and transactions.
Brands/Products
Holiday Shoppers Spend $1.2trn Online
By Modupe Gbadeyanka
A report released by Salesforce has revealed that about $1.2 trillion was used for shopping across the globe during the just-concluded Christmas and New Year holidays.
It was stated that the United States accounted for $282 billion, with data based on an analysis of 1.5 billion shoppers and 1.6 trillion page views across the Salesforce Platform.
The report indicates that the better-than-expected holiday shopping season was powered by surges in mobile and social commerce alongside increased consumer spending after months of saving in the first half of 2024.
However, shoppers have already sent back $122 billion in merchandise, with consumers and retailers leaning into the use of Artificial Intelligence (AI) and agents to enhance holiday shopping experiences through product recommendations and personalised order support, influencing $229 billion – or 19 per cent – of all online orders.
“Retailers had a robust holiday season, but a 28% rise in the rate of returns compared to last year is a cause for some concern,” said Caila Schwartz, Director of Consumer Insights at Salesforce. “Retailers who have embraced AI and agents are already seeing the benefits, but these tools will be even more critical in the new year as retailers aim to minimise revenue losses on returns and reengage with shoppers.”
It was gathered that about $229 billion of global online sales were influenced by AI and agents in the form of product recommendations, targeted offers, and conversational customer service support, with 19 per cent of holiday purchases influenced by consumers engaging with AI and agents, a 6 per cent increase from 2023.
In addition, shoppers used AI- and agent-powered chat for customer service 42 per cent more than they did during the 2023 holiday season, and over $122 billion of global purchases have already been returned, up 28 per cent from last year.
It was noted that this increase is partially due to trending consumer behaviours like “try-on hauls” and bracketing (buying an extra size above and below your standard size).
Salesforce projects that retailers will likely see this number grow to $133 billion – presenting an important opportunity for brands to use agents to make the returns process easier and more tailored to specific customer needs.
Brands/Products
FreshSight Communications Assures Clients Tailored PR Services
By Modupe Gbadeyanka
A new Public Relations (PR) agency, FreshSight Communications, has promised to offer tailored services to its clients, as it joins the highly competitive industry.
According to the co-founder of the company, Mr Justice Mmadubugwu, FreshSight Communications will provide top-notch PR services tailored to meet the unique needs of businesses, organisations, and individuals seeking to amplify their brand presence and reputation.
He also expressed confidence in working with media partners to share compelling stories, promote innovative ideas, and spark important discussions that affect society.
“We are excited to introduce FreshSight Communications to the Nigerian market.
“Our goal is to become the leading PR agency for businesses seeking to establish strong relationships with their target audiences and stakeholders,” Mr Mmadubugwu stated.
FreshSight Communications said its services include media relations and crisis communications; brand management and reputation enhancement; digital PR and social media management; event management and planning; content creation and copywriting; and artist/influencers management.
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