By Modupe Gbadeyanka
When it comes to advertising campaigns in Nigeria, especially among the leading telecommunications companies, Airtel Nigeria seems to be the king.
Most of its advert campaigns have always been national anthems and this has made mobile phone users subscribe to their services, including voice calls and data.
Last year, at the Lagos Advertising and Ideas Festival Awards (LAIF), Airtel won a total of 20 awards and the organisers described this feat as unprecedented.
LAIF is an award platform designed to recognise creative excellence as well as promote excellence in the field of advertising and marketing communications.
At the event, Airtel clinched seven Gold, six Silver, six Bronze and the most prestigious Grand Prix through its Data is Life advertising campaign.
The 444 campaign earned it three Gold awards in the Bank, Investment and Other Financial Communication award’s category and also three Gold in the Telecom Product/Services award category. The Airtel’s ‘Data is Life’ (DIL) campaign was also adjudged a Gold.
Airtel’s advertising campaign also won nine awards, earlier last year, at the Pitcher’s Awards, taking the company’s total awards for advertising campaigns in 2020 to 29, the most it has earned in any year.
The Pitcher Awards is widely considered as one of the most valuable and internationally respected accolades for creative work coming out of Africa.
It started as an annual celebration of creativity in West Africa, but beginning with the 2020 edition, the scope has now widened to include all work created, released or implemented anywhere on the African continent in line with its vision to provide the true and authentic benchmark for African creative excellence.
The CEO of Airtel Nigeria, Mr Segun Ogunsanya, while commenting on this feat, dedicated the awards to the company’s over 50 million customers across Nigeria, noting that Airtel will not rest on its laurels and will continue to go the extra mile in connecting and bonding emotionally with all its stakeholders through compelling, relevant, bespoke and inspiring narratives.
It would be recalled that Airtel Nigeria was recently recognised for its efforts in storytelling and PR innovation at the 5th edition of the Lagos Public Relations and Industry Gala (LaPRIGA), a prominent communications industry event at the instance of the Lagos Chapter of the Nigerian Institute of Public Relations.
The Corporate Communications Department of Airtel Nigeria was also awarded the ‘Best Corporate Communications Team’ in Africa by the prestigious Sustainability, Entrepreneurship and Responsibility Awards (SERAs), a prominent award platform designed to celebrate excellence in the practice of Sustainability and Corporate Social Responsibility (CSR) in Africa.
Airtel Nigeria’s CEO was also recently named the ‘Telecoms CEO of the Year’ by telecoms stakeholders under the banner of Association of Telecommunications Companies of Nigeria (ATCON) while the company’s Corporate Communications/CSR Director, Mr Emeka Oparah and its Information Technology Director, Seun Solanke were recently named Corporate Communications Practitioner of the Year and IT Director of the Year by LaPRIGA and the CIO Awards, respectively.
ATCON also awarded Airtel Nigeria the ‘Best Customer Service Operator 2020’ at the ATCON/NTITA award, which held in November 2020.
Manufacturers, Suppliers, Investors Meet at PROPAK
By Modupe Gbadeyanka
Some manufacturers, suppliers, investors and consumers recently had the opportunity to network for the betterment of the nation’s economy through PROPAK West Africa.
PROPAK West Africa has been the largest meeting point for manufacturers, suppliers, investors and government officials to network for business.
Speaking at the exhibition in Lagos, the Regional Director-West Africa, Afrocet Montgomery Group Mr George Pearson, stated that, “Over the last 8 years, PROPAK West Africa has grown into the largest exhibition in West Africa.
“It has attracted the largest numbers of exhibitors, largest space in terms of exhibition space and the largest number of visitors that come to an exhibition in West Africa.”
The eighth edition of PROPAK West Africa started on September 14 and closed on September 16 with a strong focus on providing valuable insights as well showcasing the latest technology and knowledge in the packaging, print and processing industry in a post-COVID-era.
The 2021 event has brought together top minds in facility management, operations, plastics engineering, and design, research, recycling and sustainability, business development, and executive leadership to transform and advance product innovation.
Mr Pearson stated that PROPAK West Africa provides a unique platform for showcasing Nigeria’s credentials as a leading manufacturing jurisdiction in Africa.
“We especially aim to leverage this edition to present our scorecard in reaffirming the huge and real potential the manufacturing industry has in supporting Nigeria’s much-needed growth from non-fossil fuel sectors,” he added.
Speaking on the impact of the pandemic on the 2021 edition, the regional director- West Africa of Afrocet Montgomery said that COVID-19 has impacted negatively on the turnout of visitors as well as overseas participants.
“Obviously, the pandemic has had a big impact on our business. We rely on big delegations coming from other countries such as India and China, which we have not gotten this year,” adding that “one thing that is pertinent is that we are able to run the show. It shows that we have got a lot of local support. It is a testament that PROPAK appeals to both the local economy and international market.”
According to him, the show has continued to grow and attract the region’s leading organisations from across the manufacturing sphere. New and longstanding endorsers include the Advertisers Association of Nigeria (ADVAN), The Bank of Industry (BOI), Nigerian Investment Promotion Council (NIPC), and National Agency for Food and Drug Administration and Control (NAFDAC).
SweepSouth Connect Launches in Nigeria
By Modupe Gbadeyanka
An online platform that connects people with reliable and vetted service professionals, SweepSouth Connect, has commenced operations in Nigeria.
The innovative on-demand connect platform allows customers the flexibility of booking a pre-vetted household or outdoor service professional at any time, providing a convenient and reliable connection, underpinned by a sense of trust.
“SweepSouth Connect is introducing a unique approach to on-demand services that are driven by passion, technology and continually learning from useful data.
“We are committed to making a positive impact on the lives of domestic workers, trusted services providers and the cleaning industry in Nigeria,” the CEO and co-founder of SweepSouth, Aisha Pandor, stated.
Business Post reports that the firm will be introducing its services to two cities in Nigeria: Lagos and Abuja and to offer quality services, it has partnered with one of the best cleaning agencies.
A statement disclosed that the target areas earmarked in Lagos for access to SweepSouth Connect offerings are Victoria Island, Ikoyi, Lekki, Maryland, Ikeja, Surulere and Yaba.
In Abuja, residents in Apo, Wuse, Wuse 2, Central Business District, Maitama, Garki, Asokoro, Gwarimpa and Kubwa will have access to the services.
It was gathered that the company will offer a range of on-demand services in Nigeria including cleaning of the bathroom, kitchen, bedroom and other common areas in the home.
For commercial cleaning, the offering includes office and industrial cleaning, post-construction cleaning, and facility management and maintenance. Other services that will be available in Nigeria are sanitisation and decontamination, decluttering and pest control.
SweepSouth was first founded seven years ago in South Africa and expanded to Kenya at the beginning of last year.
Best Gift Card Trading App in Nigeria and Ghana 2021
Selling gift cards in Nigeria became burdensome when too many platforms sprung up. Gift cards are sold everywhere, even on WhatsApp, Twitter, Instagram and Facebook. It has made finding the best platform quite difficult.
Given this, traders want to be assured by platforms that their gift cards are in safe hands. If a gift card trading app is not transparent and forthcoming, they are immediately ruled out as “fake” or “scammers.” Hence, platforms must try as much as possible to exude trustworthiness, reliability, and excellence.
A gift cards trading platform that has shown excellence, responsiveness, trust, reliance, and integrity is Astro Africa. They’ve done it so effortlessly over the years because those are some of their core values. At Astro Africa, what you see is what you get—everything more, nothing less. It is not enough to just lure you with words. Log on to Astro Africa to check out the amazing platform.
To further convince you on why Astro Africa is the best, here are some of the reasons.
Reliable and trustworthy
To trade your gift cards successfully, you need a reliable and trustworthy platform. Don’t take only my words for it, take it from over 20 people that have left positive reviews on trust pilot. Astro Africa has earned the trust of many Nigerians by being straightforward in how they deal with customers.
Easy to use
It is always tiresome when you have to watch a YouTube video or read a pamphlet before you can navigate an app or website. That is why Astro Africa created a platform that almost anyone can navigate without requesting assistance. Astro Africa is available on both the web and an android mobile app that can be downloaded from Google PlayStore.
The goal of selling gift cards for cash is to yield profit. Astro Africa understands this and is always making conscious efforts to see to it that all their customers get maximum profit. At Astro Africa, gift cards are sold at over 80% of the card’s face value. Even though the exchange rates of gift cards are not constant, Astro Africa tries their best to always sell above the normal price.
To keep up with the rates of different gift cards, use Astro Africa’s rate calculator.
Astro Africa trades a wide array of gift cards and pays its customers without delay. The only time your transactions will be delayed on Astro Africa is if there’s a problem with your card or network problem.
The customer service experience at Astro Africa is exceptional. The team works 24/7 to ensure that they attend to the needs of all customers without delay.
Another feature that traders would love is the Referral feature that allows Astro users to earn from referring new users. Each referral will earn an Astro user a sum of N500.
How to get started on Astro Africa
- Download the app from Google PlayStore or visit astroafrica.site.
- Click on register/sign in
- Input valid email.
- Fill in other columns with the right information.
- Click on create an account.
- A verification mail will be sent to you, input it immediately.
- Viola! You’re now an official Astro user.
Frequently asked questions
Can I sell my gift cards for any currency other than naira?
Yes, you can. Astro Africa pays its customers in both Naira, Ghana cedes, Usdt, and BTC. Click here to sell gift cards.
How much is a $100 Nike gift card
The price of a $100 Nike gift card is 33,000. You can calculate the rate of other gift cards by using the Astro Africa gift card rates calculator.
How much is a $50 Steam wallet Gift Card?
The price of a $100 steam wallet Gift Card is 16,000. Astro Africa has a gift card rates calculator feature that allows you to calculate current rates.
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