By Modupe Gbadeyanka
When it comes to advertising campaigns in Nigeria, especially among the leading telecommunications companies, Airtel Nigeria seems to be the king.
Most of its advert campaigns have always been national anthems and this has made mobile phone users subscribe to their services, including voice calls and data.
Last year, at the Lagos Advertising and Ideas Festival Awards (LAIF), Airtel won a total of 20 awards and the organisers described this feat as unprecedented.
LAIF is an award platform designed to recognise creative excellence as well as promote excellence in the field of advertising and marketing communications.
At the event, Airtel clinched seven Gold, six Silver, six Bronze and the most prestigious Grand Prix through its Data is Life advertising campaign.
The 444 campaign earned it three Gold awards in the Bank, Investment and Other Financial Communication award’s category and also three Gold in the Telecom Product/Services award category. The Airtel’s ‘Data is Life’ (DIL) campaign was also adjudged a Gold.
Airtel’s advertising campaign also won nine awards, earlier last year, at the Pitcher’s Awards, taking the company’s total awards for advertising campaigns in 2020 to 29, the most it has earned in any year.
The Pitcher Awards is widely considered as one of the most valuable and internationally respected accolades for creative work coming out of Africa.
It started as an annual celebration of creativity in West Africa, but beginning with the 2020 edition, the scope has now widened to include all work created, released or implemented anywhere on the African continent in line with its vision to provide the true and authentic benchmark for African creative excellence.
The CEO of Airtel Nigeria, Mr Segun Ogunsanya, while commenting on this feat, dedicated the awards to the company’s over 50 million customers across Nigeria, noting that Airtel will not rest on its laurels and will continue to go the extra mile in connecting and bonding emotionally with all its stakeholders through compelling, relevant, bespoke and inspiring narratives.
It would be recalled that Airtel Nigeria was recently recognised for its efforts in storytelling and PR innovation at the 5th edition of the Lagos Public Relations and Industry Gala (LaPRIGA), a prominent communications industry event at the instance of the Lagos Chapter of the Nigerian Institute of Public Relations.
The Corporate Communications Department of Airtel Nigeria was also awarded the ‘Best Corporate Communications Team’ in Africa by the prestigious Sustainability, Entrepreneurship and Responsibility Awards (SERAs), a prominent award platform designed to celebrate excellence in the practice of Sustainability and Corporate Social Responsibility (CSR) in Africa.
Airtel Nigeria’s CEO was also recently named the ‘Telecoms CEO of the Year’ by telecoms stakeholders under the banner of Association of Telecommunications Companies of Nigeria (ATCON) while the company’s Corporate Communications/CSR Director, Mr Emeka Oparah and its Information Technology Director, Seun Solanke were recently named Corporate Communications Practitioner of the Year and IT Director of the Year by LaPRIGA and the CIO Awards, respectively.
ATCON also awarded Airtel Nigeria the ‘Best Customer Service Operator 2020’ at the ATCON/NTITA award, which held in November 2020.
Sainte Croix Brings French Cognac Heritage to Nigeria
By Modupe Gbadeyanka
Lovers of cognac in Nigeria who have yearned for long to have a taste of a quality drink do not have to worry again as the premium quality cognac, Sainte Croix, is now in the country.
The brand was brought into Nigeria by Punch Marketing and at an exclusive event held to present the brand to Nigerian consumers in Lagos on June 17, 2021, it was stressed that Sainte Croix delivers the best cognac experience that the Charente and Charente-Maritime regions of France have come to be known for.
The company described the introduction of Sainte Croix into the Nigerian market as the arrival of the French cognac heritage to the country.
The company’s Country Manager (Nigeria), Mr Chris Parkes, said Sainte Croix has been made with passion since 1756 and celebrated around the world.
“Cognac is a native of France and named after the town of Cognac, which is about 250 miles south of Paris.
“Sainte Croix is a proud ambassador of this origin, delivering the same top quality that has distinguished Cognac and France from every other country that produces brandies. This is the heritage that the brand is bringing to the Nigerian market,” he assured.
He referred to Sainte Croix as a masterpiece, for connoisseurs and friends, saying that the superb quality that the brand has been associated with and celebrated across the world over the centuries, is an attestation to the quantum of patience and meticulousness that go into the making of Saint Croix, it is truly the spirit of courage. He painted the picture of the rigorous process that goes into the making Sainte Croix thus:
“We pick only the finest mature white grapes at the annual harvest to ensure that the white wines that are produced from them are perfect.
“These selected wines are distilled twice to create the flawless eau-de-vie variants and only the boldest and distinctive variants are selected to be placed in aged wooden barrels for a minimum of not two years as is normal for VS but for four years. VSOP is not just the normal 4 years but eight and the XO… not just 15 years but 30.
“While the Sainte Croix VS Cognac is the perfect partner on its own or with a premium mixer it can create refreshing cocktails beach-side or impress while entertaining guests; the Sainte Croix VSOP comes into its own when you need to impress your top clients to secure those lucrative deals or celebrating in true style; and the distinguished Sainte Croix XO is a rare gem that is best enjoyed neat or on the rocks to be enjoyed in the VIP at an exclusive club or to set the scene on the most special of occasions,” he said.
While he encouraged consumers to explore their own creativity with Sainte Croix Cognac and cocktails, he informed that there are hundreds of cocktail recipes out there that Sainte Croix takes to the next level.
Mr Parker further noted that the entry of Sainte Croix, which is the most luxurious brand new to Nigeria, has excited the consumers of cognacs and has actually upset the existing status quo in the country, challenging consumers and offering them a chance of a real rich and quality cognac that satisfies both connoisseurs and friends.
“Our entry into the Nigerian market has elicited a lot of excitement among Nigerian consumers, understandably.
“The same premium quality that has come to be associated with Sainte Croix across the globe is the reason for this excitement.
“One thing is sure, this feeling is going to be much more in the coming days as the brand gains a stronger foothold in the country,” he concluded.
P+ Measurement Prepares for Quarterly Evaluate PR Event
By Aduragbemi Omiyale
Public Relations and Communications professionals in Nigeria are already gearing up for the quarterly event hosted by a leading PR audit firm, P+ Measurement Services.
The event, Evaluate PR, is in its 17th edition and will feature communications and measurement professionals who will share key insights from their wealth of knowledge and experience in PR and Measurement of communications to educate the audience, and it promises to be an interactive session.
These experts include Mark Weiner, Chief Insights Officer for Cognito Insights, New York, USA and Kenneth Adejumoh, Head of Corporate Communications, Nosak Group, Nigeria, who together will provide robust perspectives and answers into the theme of the event and questions to be asked.
They will focus on the theme of the programme, PR Measurement as a Strategic and Imperative aspect of Public Relations.
A statement from the media intelligence and performance agency said the one-hour event is scheduled to take place on Friday, June 18, 2021, between the hours of 12pm and 1pm (West African Time).
The event, which is often convened via Twitter, is set to take place via the Google Meet platform due to the ban on the use of the microblogging app in Nigeria.
To join in the conversation, intending participants would be required to using the Google Meet link: https://meet.google.com/pro-mmap-ibn.
Insight Publicis Emerges 2021 Nigerian Agency of the Year
By Modupe Gbadeyanka
A Nigerian advertising company, Insight Publicis, has been named the 2021 Nigerian Agency of the Year by Gerety Awards.
Gerety Awards is the only creative prize to reward the best in advertising from the female vision.
The agency of the year by country is chosen by the local juries from the portfolio cut and requires a single film no longer than 5 minutes in length and includes up to three pieces of work from the past 12 months.
At the shortlist announcement on Tuesday, Insight Publicis claimed the top spot for its portfolio cut entry that included work with the Make it Happen Campaign – Mom-in-Law and Junior for Keystone Bank.
The second place was occupied by X3M Ideas for Mani Mother’s Day Hotline, La Casera Super Heroes and the Board Game Escape 2020.
Reacting to the recognition, the Group CEO of Insight Redefini, Mr Ken Onyeali Ikpe, stated that, “It is an honour for one of our operating companies, Insight Publicis, to be recognised by the jury as The Nigerian Agency of the Year. This award is for the incredible team at Insight Publicis who continue to put in the hard work. They made this possible. It is very exciting indeed.”
Named for Frances Gerety, the copywriter who in 1948 coined the slogan A diamond is forever, The Gerety Awards marks the first time that a jury has been brought together to select the best in advertising — all advertising, not just advertising made for women — through the female lens, creating a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held.
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