By Aduragbemi Omiyale
The excellent services offered by SweepSouth have attracted the attention of Alitheia IDF as it has invested about $11 million into the online home services platform providing cleaning services to a wide range of customers across Africa.
Co-founded in 2014 by Aisha Pandor and Alen Ribic, SweepSouth has a presence in Africa’s four key tech markets: South Africa, Kenya, Nigeria, and Egypt.
This latest round of funding will allow the company to further develop and grow its infrastructure and team in South Africa, roll out new services in existing markets, and pursue both greenfield expansions and acquisitions across the African continent and beyond.
In addition to its expansion efforts, SweepSouth will scale its current efforts to improve the economic and legal rights of domestic workers through efforts such as the SweepSouth Report on Pay and Working Conditions for Domestic Workers Across Africa – a report that highlights the struggles of domestic workers in Africa and encourages more action from governments and stakeholders.
The investment of Alitheia IDF, Africa’s first and largest gender-lens private equity fund, in SouthSweep comes after its acquisition of Egyptian home services platform, Filkhedma, in December 2021
“This new funding round is an important one for our team as we continue to scale in South Africa, and further grow our operations in Kenya, Nigeria, and Egypt,” says Aisha Pandor, co-founder of SweepSouth.
“We’re excited to continue SweepSouth’s work in connecting customers with home service providers across the continent, building a platform that empowers domestic workers and local tradespeople.
“We are particularly proud to have raised funding from Alitheia IDF, a female-led fund, and to have included more women investors on the cap table via a female-focused SPV during this round. We are excited about what this means for us going forward and thrilled to have Polo Leteka from Alitheia IDF join the board,” she added.
“We are proud to support SweepSouth’s growth as it expands its platform that substantially improves the financial and social outcomes for domestic workers across Africa, most of which are women. In the domestic services industry, which is notoriously informal and exploitative, SweepSouth’s model solves autonomy, security, increasing income for its service providers, and affordability and flexibility for its end users. AIF’s investment will enable the development of infrastructure and operations that will deliver growth for stakeholders – particularly domestic workers and local tradespeople at the base of the economic pyramid,” says Polo Leteka, Principal Partner, Alitheia IDF Fund.
Alen Ribic, the co-founder of SweepSouth, adds: “We’re excited about bringing new shareholders on board in our mission to build technology that aids in providing meaningful connections – giving customers access to safe, convenient services, and home service providers access to decent work opportunities under dignified conditions.”
It was learned that the size of the round, which is SweepSouth’s largest to date, is a result of strong growth in the company’s valuation and social impact since the previous funding round.
Current investors Naspers Foundry, The Michael and Susan Dell Foundation, and Futuregrowth Asset Management all committed to participate in this new round, as did new investors Endeavor Catalyst, Endeavor’s Harvest Fund II, Caruso Ventures, and E4E Africa.
Alitheia IDF, Africa’s first women-focused and women-led private equity fund, is a $100 million gender-lens fund co-founded and managed by two women-led firms – Alitheia Capital (Lagos, Nigeria) and IDF Capital (Johannesburg, South Africa).
The fund, which announced its final close in 2021 to become the largest gender-lens private equity fund in Africa, identifies, invests in, and grows SMEs led by gender-diverse teams in six African countries: Nigeria, South Africa, Ghana, Lesotho, Zimbabwe, and Zambia.
