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Amber Energy Drink Shines at Marketing Edge Excellence Awards

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Amber Energy Drink

By Modupe Gbadeyanka

Amber Energy Drink shone brilliantly like the northern stars at the prestigious Marketing Edge Excellence Award held recently at the D’Podium International Event Centre on Aromire Avenue, Lagos.

At the event, when the premium energy drink from Amber Drinks Limited was announced as the winner of the Product Launch of the Year category, the spotlight was on the company.

According to the Publisher/CEO of Marketing Edge, Amber energy drink won the award because of its “grand entry into the market a few months ago shattered myths, broke records, set new standards in innovation, instant market penetration; and carved a niche for itself.”

He said this “will be difficult for any new product in the market to match. Its profile has been rising since inception; and its penetration of the market has been significantly phenomenal!”

Recall that in July 2020, Amber was launched at an exclusive virtual media event in compliance with the COVID-19 protocols of the federal government.

Since the unveiling, the product has found its way to the top of the highly competitive Nigerian energy drinks market, disrupting the status quo.

The brand was able to quickly register itself as a result of its innovative strategies, including the launch of its Corporate Social Responsibility (CSR) initiative through the Amber Free Bus Ride project.

The Amber Free Bus Ride project was a major charity project the brand initiated to allow commuters in Lagos metropolis enjoy free BRT bus rides to their destinations for three months. It was one unique effort that resonated quickly with the Lagos state residents many of whom became early converts to the premium energy drink.

As if this was not enough, the energy drink brand began an ambitious empowerment programme where over one thousand Nigerians have been assisted to become their own bosses by starting their own enterprises.

The empowerment programme, which continues to record huge successes with more participants, has been providing Nigerians with the opportunity to own and grow their businesses through soft loans and business support initiatives. It was introduced as a solution to the challenges of unemployment and targeted at poverty alleviation and also to help generate jobs and income.

All these have helped the new Amber Energy Drink to gain traction, driving sales in the Nigerian burgeoning energy drinks market with the product rapidly penetrating major stores and trade outlets in Lagos State.

With reduced caffeine and taurine content, the beverage brand is scientifically formulated to provide an incredible energy boost for those who lead active and exhausting lifestyle, ranging from sports to entertainment.

It is also fortified with amino acid, citric acid and essential B-vitamins in addition to Guarana spice, which is required daily to fight fatigue, improve concentration and keep the body energized all day long.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Project Empower Business Accelerator Programme 2022 for Nigerian Entrepreneurs

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business accelerator programme

The Micro Small and Medium Enterprises (MSMEs) across Nigeria are on a path to the global Entrepreneurship Stage as the internet has enabled them to make their products and services available to customers within Nigeria and across different continents. Project Empower is an opportunity many indigenous businesses in Nigeria can explore to create quality and become competitive by adding value globally.

Project Empower is an initiative of IHS Towers to support 500 entrepreneurs and businesses to build sustainable brands. The business accelerator programme for Nigerian-owned businesses is a 3-month online intensive training program to support top-notch, emerging and innovative businesses.

Project Empower Acceleration Programme Involves

Training: The accelerator programme is designed to help start-ups and MSMEs brand their products, build products and services that solve real-life problems and gain traction.

Mentorship:  The program allows us to meet with mentors who are resource persons with reasonable years of experience in supporting entrepreneurs to grow their businesses to scale.

Funding Support: At the end of the accelerator programme, participants would have business plans fully developed to access funding from various already existing financial institutions and donors of their choice.

Am I Eligible To Apply for the Startup Nigeria Program?

The 2022 Project Empower Accelerator Programme will target Nigerian startups and MSMEs

The following businesses are eligible to apply for Project Empower Accelerator Programme.

  • Agriculture
  • ICT
  • Fashion
  • Health
  • Food or Beverage Production
  • Media
  • Wholesale or Retail
  • Education
  • Hospitality
  • Interior Design & Real Estate

Program Timeline

  • Application Opens
  • Application deadline
  • Selection process begins
  • Selection process ends
  • Training commences
  • Training ends
  • Pitching competition for 3 top performing businesses

Application Process

All applications are online via https://projectempower.org/application.

Enquiries

Email: info@projectempower.org
Website: www.projectempower.org
WhatsApp: 081 38965157

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Alitheia IDF Invests $11m in SweepSouth

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SweepSouth Alitheia IDF

By Aduragbemi Omiyale

The excellent services offered by SweepSouth have attracted the attention of Alitheia IDF as it has invested about $11 million into the online home services platform providing cleaning services to a wide range of customers across Africa.

Co-founded in 2014 by Aisha Pandor and Alen Ribic, SweepSouth has a presence in Africa’s four key tech markets: South Africa, Kenya, Nigeria, and Egypt.

This latest round of funding will allow the company to further develop and grow its infrastructure and team in South Africa, roll out new services in existing markets, and pursue both greenfield expansions and acquisitions across the African continent and beyond.

In addition to its expansion efforts, SweepSouth will scale its current efforts to improve the economic and legal rights of domestic workers through efforts such as the SweepSouth Report on Pay and Working Conditions for Domestic Workers Across Africa – a report that highlights the struggles of domestic workers in Africa and encourages more action from governments and stakeholders.

The investment of Alitheia IDF, Africa’s first and largest gender-lens private equity fund, in SouthSweep comes after its acquisition of Egyptian home services platform, Filkhedma, in December 2021

“This new funding round is an important one for our team as we continue to scale in South Africa, and further grow our operations in Kenya, Nigeria, and Egypt,” says Aisha Pandor, co-founder of SweepSouth.

“We’re excited to continue SweepSouth’s work in connecting customers with home service providers across the continent, building a platform that empowers domestic workers and local tradespeople.

“We are particularly proud to have raised funding from Alitheia IDF, a female-led fund, and to have included more women investors on the cap table via a female-focused SPV during this round. We are excited about what this means for us going forward and thrilled to have Polo Leteka from Alitheia IDF join the board,” she added.

“We are proud to support SweepSouth’s growth as it expands its platform that substantially improves the financial and social outcomes for domestic workers across Africa, most of which are women. In the domestic services industry, which is notoriously informal and exploitative, SweepSouth’s model solves autonomy, security, increasing income for its service providers, and affordability and flexibility for its end users. AIF’s investment will enable the development of infrastructure and operations that will deliver growth for stakeholders – particularly domestic workers and local tradespeople at the base of the economic pyramid,” says Polo Leteka, Principal Partner, Alitheia IDF Fund.

Alen Ribic, the co-founder of SweepSouth, adds: “We’re excited about bringing new shareholders on board in our mission to build technology that aids in providing meaningful connections – giving customers access to safe, convenient services, and home service providers access to decent work opportunities under dignified conditions.”

It was learned that the size of the round, which is SweepSouth’s largest to date, is a result of strong growth in the company’s valuation and social impact since the previous funding round.

Current investors Naspers Foundry, The Michael and Susan Dell Foundation, and Futuregrowth Asset Management all committed to participate in this new round, as did new investors Endeavor Catalyst, Endeavor’s Harvest Fund II, Caruso Ventures, and E4E Africa.

Alitheia IDF, Africa’s first women-focused and women-led private equity fund, is a $100 million gender-lens fund co-founded and managed by two women-led firms – Alitheia Capital (Lagos, Nigeria) and IDF Capital (Johannesburg, South Africa).

The fund, which announced its final close in 2021 to become the largest gender-lens private equity fund in Africa, identifies, invests in, and grows SMEs led by gender-diverse teams in six African countries: Nigeria, South Africa, Ghana, Lesotho, Zimbabwe, and Zambia.

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Organisers Fix October 7, 8 for 2022 WIMCA in Lagos

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WIMCA 20221

By Modupe Gbadeyanka

The 2022 edition of the Women in Marketing and Communications Conference/Awards (WIMCA) will take place next month, the organisers have announced.

In a statement, it was disclosed that the event, in its sixth edition, will take place for two, Friday, October 7 and Saturday, October 8, 2022, at the Landmark Event Centre, Lagos.

According to Brand Communicator, Nigeria’s leading brands and marketing publication, the company packaging the programme, the theme for the event is Breaking More Biases for a Sustainable Future.

It reinforces the actualisation of the United Nations Sustainable Development Goal 5-Gender Equality in line with this year’s International Women’s Day campaign theme, #BreakTheBias.

It was stated that the event had been repackaged to include an exhibition, masterclass, and other initiatives that make this year’s WIMCA more robust, engaging, educating, exciting, and memorable for participants than they have ever experienced.

The convener of WIMCA and publisher of Brand Communicator, Joshua Ajayi, stated that interested participants could register for the programme for free at www.wimca.ng.

The conference taking place on the first day will feature sections on career development, personal branding, women and personal finance, and marketing CEOs’ success stories, while the second day will focus on a masterclass and an awards & gala night.

The exhibition will hold side-by-side with the first day’s conference and the masterclass held the next morning. It is expected to fold up at least two hours before the awards evening.

“This year, we are taking WIMCA to a new level, celebrating women and charting a new course for women to break more biases for a sustainable future.

“For the first time, we are making it a two-day event with an exhibition that covers the two days, a masterclass segment that holds the next morning, and a special awards ceremony that holds the second day.

“This year, part of the glamour will include the recognition of the top 50 women marketers in Nigeria. I can visualize one of the most glamorous and prestigious recognition projects ever hosted for women in sub-Saharan Africa,” Mr Ajayi said.

“This year’s WIMCA promises to be more glamorous than ever with many exciting initiatives that will be unforgettable.

“The two-day event is what no one in marketing and brand management would want to miss. It is always a viable platform for networking and gaining brand visibility for women and the men who come to support them,” he added.

Recall, last year, experts in the business of brands and marketing communications in Africa gathered to dissect the theme Women in Leadership: Building a strong Professional PIE (Performance, Image, and Exposure) and Dawn Rowlands, CEO of Dentsu Africa, one of Africa’s most influential women leaders was the lead speaker.

This year, the value and excitement have been lifted to the next level. Stakeholders in the Brands and marketing industry like APCON, NIMN, CIM, and Members of various Industry bodies: MIPAN, AAAN, OAAN, PRCAN, ADVAN, EXMAN, and others from diverse fields are expected to grace this unique event.

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