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Badejo-Okusanya, Awosika, Others for 2021 The Industry Lifetime Awards

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The Industry Lifetime Awards

By Aduragbemi Omiyale

On Friday, April 2, 2021, four heavyweights in the integrated marketing communications (IMC) sector in Nigeria will be honoured with 2021 The Industry Lifetime awards.

The selected persons, according to a statement, would be conferred with the honour at this year The Industry Evening Summit to take place at the Sheraton Hotel & Towers, Ikeja in Lagos.

The awardees are the executive vice-chairman of Troyka Holdings, owners of Insight Redefini, Optimum Exposure, Halogen Security, Mr Feyijimi Awosika; the group managing director of CMC BCW, Mr Yomi Badejo-Okusanya; the group managing director of mediaReach OMD West and Central Africa, Mr Tolu Ogunkoya; and the group managing director of Oracle Experience, Mr Felix King Eiremiokhae.

The Industry Evening Summit has become a flagship platform that brings all the marketing and marketing communications professionals across the continent together annually.

According to the Chairman of the award committee, Mr Akin Adewakun, the honour for these deserving professionals is overdue, going by their antecedents in their chosen professions.

Mr Awosika, who has distinguished himself in creative advertising, has been a reference point in the industry for both older and younger professionals.

His professional career started early at the old Nigerian Broadcasting Corporation (NBC) where he often worked in the newsroom as a vacation jobber. Upon graduation from the University of Lagos, he was posted back to the NBC for his service year and stayed on full-time for another 18 months as a senior sub-editor working mostly in radio.

For Mr Badejo-Okusanya, he is widely known to be one of the premier public relations practitioners in Nigeria with experience in the areas of Government Relations & Legislative Affairs, Perception Management, Marketing, Advertising, Public Relations and Crisis Communications.

He has handled corporate communication activities, issues, advocacy & crisis briefs, government and legislative relations; and public affairs management for high profile clients including the JAGAL Group, Airtel Nigeria, International Monetary Fund’s (IMF), British American Tobacco Nigeria, Transcorp, Renaissance Group, Federal Inland Revenue Service, Peugeot Nigeria Ltd, Shell, Virgin Nigeria.

On the part of Mr Ogunkoya, who is regarded as the pioneer in the media buying and selling industry, has led mediaReach OMD to an enviable height in the industry.

mediaReach OMD under his watch has won several accounts from MTN, Airtel, UAC Nigeria, and several other multinational brands.

Mr Eiremiokhae, who is regarded as a colossus in the experiential marketing industry, has significantly distinguished himself by orchestrated several mind-blowing activations such as Gulder Oceanliner club booster, Star Beer Eyoh Statutes, Gulder Create Cave, Peak Milk one million signature and Maggi First Lady activation among others.

The convener of the initiative, Mr Goddie Ofose, stated that the committee did a thorough job by selecting the best for this year.

Some of the high profile awards for the evening include Mr John Ugbe, the CEO of MultiChoice Nigeria for CEO of the Year; Casmir Ezeudu, chairman, Westgate Technologies for ICT Champion of the Year; Buchi Johnson, CIO Lilvera for Young IMC CEO of the Year; Stanbic IBTC Bank for Excellence in Promoting Gender-Based Empowerment, CACOVID- Best Private Sector Led Initiative, MultiChoice Nigeria for Excellence in Community Relations; Gboyega Akosile, the Chief Press Secretary to Lagos State Governor for Most Efficient Public Sector Spokesperson; and Anthony Chiejina, the Group Head, Corporate Communications, Dangote Group, for Most Efficient Private Sector Spokesperson.

Recall that in 2020, Lolu Akinwunmi, the former chairman of Advertising Practitioners Council of Nigeria, (APCON) and the group managing director of Prima Garnet; Udeme Ufot, the former APCON Chairman and GMD of SO&U; and Nna’emeka Maduegbuna, the GMD of CandF were named The Industry Lifetime awards winners.

Aduragbemi Omiyale is a journalist with Business Post Nigeria, who has passion for news writing. In her leisure time, she loves to read.

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JMG Installs Solar Power Systems at Three NIPCO Fuel Stations

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JMG solar power systems NIPCO

By Aduragbemi Omiyale

Nigeria’s trusted hybrid and integrated electromechanical energy provider, JMG Limited, has completed the installation of solar power systems at three key fuel stations of NIPCO Plc.

The clean energy source was installed at NIPCO’s petrol dispensing outlets in Gwagwalada Abuja, Lekki Lagos, and Mpape Abuja.

This will help the organisation eliminate diesel reliance, and unlock more than N44 million in annual energy cost savings.

The installations feature advanced hybrid systems, combining solar arrays, lithium battery storage, and smart inverters to provide 24/7 energy for fuel pumps, lighting, and office operations. Each site has reported zero use of electricity or generator power since the systems were installed.

The three NIPCO stations now run on an advanced hybrid solar system that combines high‑efficiency PV panels, intelligent lithium‑battery storage and smart inverters.

Since commissioning, the sites have operated with zero grid or generator power, providing silent, clean, uninterrupted electricity for pumps, lighting and administration.

“We are proud to help NIPCO lead the energy transition at the retail level.

“The scalable architecture can be sized to each location and has already delivered significant savings, about 88,535 kWh/year, N44.4 million in annual cost savings and a 43.8‑tonne reduction in CO₂ emissions,” the Head of JMG’s Hybrid Solar Division, Mr Abbass Hussein, stated, adding that, “Collaborating with NIPCO on this initiative demonstrates a practical pathway for other firms to reduce both emissions and energy expenses.”

Also commenting, NIPCO’s Station Manager at Gwagwalada, Mr Idoko Jacob, said, “The stations have not relied on electricity or generator power on bright-weather days since commissioning. The solar systems fully meet our daily energy needs during such periods. On days with poor weather, we supplement the solar system with generator power to ensure uninterrupted operations.”

Business Post gathered that the NIPCO Gwagwalada Station has a solar output of 42,450 kWh/year, annual savings of N15.6 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 51.2kWh Lithium Battery Storage.

The NIPCO Lekki Station has a solar output of 3,635 kWh/year, annual savings of N12 million, and CO₂ reduction of 13,130.1 kg/year, with a system installed consisting of a 25kW Must Hybrid Inverter, 22.95kWp Solar PV, and 76.8kWh Lithium Battery Storage.

As for the NIPCO Mpape Station, it has a solar output of 42,450 kWh/year, annual savings of N16.8 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 61.44kWh Lithium Battery Storage.

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MAGGI Unveils ‘Taste of Christmas’ Campaign

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MAGGI Taste of Christmas

MAGGI, the culinary brand from Nestlé Nigeria, has announced the launch of its festive campaign, Taste of Christmas, designed to celebrate the sights, sounds, and flavours that define the Nigerian Christmas experience.

Central to the campaign is a collaboration with Nigeria’s fast-rising pop star Qing Madi and the renowned Loud Urban Choir, resulting in a new Christmas anthem titled Taste of Christmas.

Now available across all major music streaming platforms, the song blends contemporary sound with cultural warmth, evoking the joy of family, togetherness, and shared meals that characterize the season.

Extending beyond music, the Taste of Christmas campaign will roll out a curated series of festive recipes and culinary inspiration over a 12-day period. The collection features creative twists such as Coco Bongus, alongside beloved Nigerian classics, encouraging families to explore new flavours while enjoying MAGGI’s trusted range of seasonings.

Commenting on the campaign, the Category Manager for Culinary at MAGGI, Ms Funmi Osineye, said, “Christmas is a time when family, culture, and shared experiences come alive. With the Taste of Christmas campaign, we set out to create a platform that resonates strongly with today’s young adults while still celebrating the warmth of home. Partnering with Qing Madi and The Loud Urban Choir allows us to connect music and food in a way that feels authentic, modern, and deeply Nigerian.”

The campaign further reflects MAGGI’s commitment to celebrating home-grown talent, nurturing culinary creativity, and strengthening the role of food as a unifying force in Nigerian homes.

Consumers can access festive recipes, campaign content, and the Taste of Christmas anthem on MAGGI’s digital platforms and social media channels. Conversations around the campaign can be followed using #MAGGIChristmas.

MAGGI is a leading culinary brand from Nestlé Nigeria, committed to inspiring better cooking habits and bringing families together through delicious, nutritious meals.

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FG Suspension of Sachet Alcohol Ban Excites NECA

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sachet alcohol

By Modupe Gbadeyanka

The decision of the federal government to suspend the ban on alcohol produced in sachets has been welcomed by the Nigeria Employers’ Consultative Association (NECA).

The Director-General of the group, Mr Adewale-Smatt Oyerinde, described it as a right step in the right direction because it respects existing National Assembly resolutions and restores regulatory clarity.

Recall that recently, the Office of the Secretary to the Government of the Federation (OSGF) ordered the suspension of the policy due to concerns raised by the House of Representatives Committee on Food and Drugs Administration and Control.

In a statement, the NECA chief said the immediate suspension of all enforcement actions relating to the proposed ban on sachet alcohol and 200ml PET bottle products, pending the conclusion of consultations and the issuance of a final policy directive, was good for the industry and the economy.

According to him, the sachet and PET segment of the alcoholic beverage industry accounts for a significant portion of the estimated N800 billion invested in the sector and supports thousands of direct and indirect jobs in manufacturing, packaging, logistics, wholesale and retail.

He stressed that in an economy already struggling with high unemployment and rising business costs, abrupt policy measures that threaten existing jobs and legitimate investments would be counterproductive.

“We fully acknowledge the need to address public health concerns, especially regarding children and young people, but the solutions must be evidence-based and carefully designed so as not to drive activities into the informal and unregulated economy or encourage illicit products.

“We are looking forward to a deepened consultation to enable the protection of jobs, livelihoods and legitimate investments, etc., while also ensuring that public health objectives are effectively and sustainably achieved,” Mr Oyerinde said.

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