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Badejo-Okusanya, Awosika, Others for 2021 The Industry Lifetime Awards



The Industry Lifetime Awards

By Aduragbemi Omiyale

On Friday, April 2, 2021, four heavyweights in the integrated marketing communications (IMC) sector in Nigeria will be honoured with 2021 The Industry Lifetime awards.

The selected persons, according to a statement, would be conferred with the honour at this year The Industry Evening Summit to take place at the Sheraton Hotel & Towers, Ikeja in Lagos.

The awardees are the executive vice-chairman of Troyka Holdings, owners of Insight Redefini, Optimum Exposure, Halogen Security, Mr Feyijimi Awosika; the group managing director of CMC BCW, Mr Yomi Badejo-Okusanya; the group managing director of mediaReach OMD West and Central Africa, Mr Tolu Ogunkoya; and the group managing director of Oracle Experience, Mr Felix King Eiremiokhae.

The Industry Evening Summit has become a flagship platform that brings all the marketing and marketing communications professionals across the continent together annually.

According to the Chairman of the award committee, Mr Akin Adewakun, the honour for these deserving professionals is overdue, going by their antecedents in their chosen professions.

Mr Awosika, who has distinguished himself in creative advertising, has been a reference point in the industry for both older and younger professionals.

His professional career started early at the old Nigerian Broadcasting Corporation (NBC) where he often worked in the newsroom as a vacation jobber. Upon graduation from the University of Lagos, he was posted back to the NBC for his service year and stayed on full-time for another 18 months as a senior sub-editor working mostly in radio.

For Mr Badejo-Okusanya, he is widely known to be one of the premier public relations practitioners in Nigeria with experience in the areas of Government Relations & Legislative Affairs, Perception Management, Marketing, Advertising, Public Relations and Crisis Communications.

He has handled corporate communication activities, issues, advocacy & crisis briefs, government and legislative relations; and public affairs management for high profile clients including the JAGAL Group, Airtel Nigeria, International Monetary Fund’s (IMF), British American Tobacco Nigeria, Transcorp, Renaissance Group, Federal Inland Revenue Service, Peugeot Nigeria Ltd, Shell, Virgin Nigeria.

On the part of Mr Ogunkoya, who is regarded as the pioneer in the media buying and selling industry, has led mediaReach OMD to an enviable height in the industry.

mediaReach OMD under his watch has won several accounts from MTN, Airtel, UAC Nigeria, and several other multinational brands.

Mr Eiremiokhae, who is regarded as a colossus in the experiential marketing industry, has significantly distinguished himself by orchestrated several mind-blowing activations such as Gulder Oceanliner club booster, Star Beer Eyoh Statutes, Gulder Create Cave, Peak Milk one million signature and Maggi First Lady activation among others.

The convener of the initiative, Mr Goddie Ofose, stated that the committee did a thorough job by selecting the best for this year.

Some of the high profile awards for the evening include Mr John Ugbe, the CEO of MultiChoice Nigeria for CEO of the Year; Casmir Ezeudu, chairman, Westgate Technologies for ICT Champion of the Year; Buchi Johnson, CIO Lilvera for Young IMC CEO of the Year; Stanbic IBTC Bank for Excellence in Promoting Gender-Based Empowerment, CACOVID- Best Private Sector Led Initiative, MultiChoice Nigeria for Excellence in Community Relations; Gboyega Akosile, the Chief Press Secretary to Lagos State Governor for Most Efficient Public Sector Spokesperson; and Anthony Chiejina, the Group Head, Corporate Communications, Dangote Group, for Most Efficient Private Sector Spokesperson.

Recall that in 2020, Lolu Akinwunmi, the former chairman of Advertising Practitioners Council of Nigeria, (APCON) and the group managing director of Prima Garnet; Udeme Ufot, the former APCON Chairman and GMD of SO&U; and Nna’emeka Maduegbuna, the GMD of CandF were named The Industry Lifetime awards winners.

Aduragbemi Omiyale is a journalist with Business Post Nigeria, who has passion for news writing. In her leisure time, she loves to read.

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Airtel Showcases Ease of Home Broadband Connectivity in New TV Commercial



airtel Home Broadband connectivity enyinna nwigwe

By Modupe Gbadeyanka

Airtel Nigeria has introduced a new television commercial to showcase the exceptional benefits of its Home Broadband connectivity.

The Airtel Home Broadband offers a Basic package, with unlimited internet and up to 40Mbps download speed; the Standard package, with 100Mbps download speed; the Entertainment package with=200Mbps download speed; the Professional package with200Mbps download speed; and the Infinity package, which offers up to 1GBps download speed.

To let subscribers know how all these packages can allow them to enjoy unlimited internet access, Airtel Nigeria contracted the services of a popular Nollywood actor, Eyinna Nwigwe.

The movie star played the character of a young man navigating through his daily remote work routine and how he manages to maintain a balance between his work and personal life, staying effortlessly connected with his business associates and loved ones across the globe.

“The high-speed internet and reliable connection of the Airtel Home Broadband makes it the preferred choice for those who require a reliable connection and access to data.

“This offers users the ease and speed to access websites, stream videos, and download files. Moreover, the network’s reliable connection ensures that users experience fewer disruptions in their online activities.

“As such, this makes it the go-to option for those who need a dependable connection to get their work done or stay connected with friends and family,” the Chief Commercial Officer of Airtel Nigeria, Mr Femi Oshinlaja, said of the benefits of the Airtel BroadBand.

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Airtel Employees Donate Routers to Lagos Secondary School



Airtel employees donate routers

By Aduragbemi Omiyale

Some routers loaded with 100GB of data and a two-month roll-over access fee have been donated to a government-owned secondary school in Lagos, Kuramo College, by employees of Airtel Nigeria.

The items were given to the school by Airtel employees under the company’s corporate social responsibility (CSR) initiative, Employee Volunteer Scheme Initiative.

The routers, specifically donated by the Airtel Information and Technology team, are expected to aid digital learning in the school and boost the knowledge of the students.

“Airtel aims to empower young minds by equipping them with the connectivity to imagine and unlock a world of knowledge and opportunities.

“For Airtel, it is no longer about being a smartphone network but giving people a reason to imagine so that people can explore the possibilities powered by technology and connectivity.

“The world is evolving; young Nigerians now have access to unlimited possibilities and can now create their job titles and descriptions, which is why we now have YouTubers, social media Influencers and the likes,” the Director of Information and Technology at Airtel Nigeria, Mr Seun Solanke, said.

He encouraged the students to maximize the provision of connectivity to back up their future imaginations with the right information and resources to ensure a bright future.

The activities under the Airtel Nigeria Employee Volunteer Scheme, said Airtel management, aligns with the company’s commitment to bridging the digital divide in the country and enabling students to leverage the power of the internet, as the distribution of routers with data plans will ensure that students have uninterrupted access to educational resources, research materials, and online learning platforms, regardless of their socio-economic background.

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Zoho Grows User Base to 90 million, Posts 65% Upmarket Growth



Zoho Marketplace

By Aduragbemi Omiyale

More and more people are embracing the products of Zoho Corporation, a leading global technology company, as the company now boasts more than 90 million users across more than 600,000 global businesses of all sizes.

Also, the organisation has recorded a three-year CAGR of 65 per cent in mid-market and enterprise segments, representing one-third of the entire business.

This is because of the steady upmarket growth Zoho is recording across the Middle East and Africa region, with its seventh office in Nairobi, Kenya, officially launched.

It was observed that Zoho is witnessing an uptick due to its investments in go-to-market services, new products, platform extensibility, privacy and security to improve the customer experience and enable success.

The Country Manager for Zoho Nigeria, Mr Kehinde Ogundare, said, “With our strong DNA as a technology platform company, we have been able to steadily improve our maturity and readiness for large organisations by investing in adjacent areas.”

“Our humble roots in SMB have helped us systematically build powerful software with strong everyday usability.

“Across our products, extensibility, usability, packaging, and go-to-market approach, Zoho aims to be the simplest enterprise software vendor in the market,” he added.

Speaking further, he said, “Today’s announcement serves as a testament to that goal, helping our customers adopt more of our software, add new capabilities, extend our platform to suit their granular workflows and get ready for the future.

“Whether customers buy our software for one department or the entire organisation, one workflow or a collection of customer journeys, the experience with Zoho will be far simpler than with any other large vendor.”

Zoho said it aims to expand EBS across skills, industry depth, and regional presence to help enterprise businesses manage their technology stack better in today’s economic climate. EBS provides expertise to large organisations across solutions engineering, account management, and customer success.

The platform accepts payment in over 15 currencies worldwide, facilitating global procurement efforts for enterprise organisations with regional operations through unified multi-currency invoicing.

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