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How e-Commerce Logistics Networks are Growing Brands Businesses in Nigeria

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jumia logistics

By Adedoyin Giwa

The logistics and supply chain sector is one of the fastest-growing industries in Nigeria. According to a report by the Logistics and Supply Chain Industry published in 2018, the sector is recording a year on year growth.

The report showed the Nigerian logistics sector was valued at N250 billion, which represents a rise of N50 billion from 2017.

Infrastructure investment is key to the growth of the logistics industry, but there’s an obvious regional and national deficit in Nigeria’s logistics infrastructure which hinders trade for micro and small businesses.

This is despite the operation of local and foreign private companies like UPS, Fedex, DHL, Red Star, and the Nigerian Postal Service in the industry.

In recent times, the industry has witnessed new industry players especially e-commerce companies with technology wherewithal, and whose services are filling the market deficit and having a huge impact on SMEs. The likes of Jumia, Konga, Gokada, Opay have redefined the Nigerian logistics space to fit the demands of the digital community.

In 2020, the leading e-commerce player, Jumia opened up its logistics network and technology infrastructure to third party businesses to service the facility deficit in the sector and the move is being embraced by SMEs and even large scale businesses.

According to the company’s 2020 Q4 report, the pilot conducted in 2020 saw Jumia ship almost half a million packages on behalf of more than 270 clients including large corporates such as banks, FMCG companies, mobile network operators as well as SMEs from a broad range of industries.

Speaking on the impact of logistics services on seller customer relationships in today’s business world, Gloria Igoche, Head Supply Chain, Zaron Cosmetics said getting goods across to customers has become easier and ending in a win-win situation.

“There’s hardly a place that Jumia doesn’t go to. So our customers either in the rural or urban areas can get our products at low cost and very fast. So it has been more businesses for us; we are happy and our customers are happy,” she said.

On how affordable logistics services are improving customers’ experience in Nigeria, Omolara Adagunodo Head of Advertising, Jumia Nigeria said Jumia is extending its services to further help SMEs penetrate rural customers with ease and affordability.

She said: “Jumia Logistics offers logistics services within Lagos and delivers to all 36 states of Nigeria at the lowest cost. We offer end to end logistics services including warehousing, and last-mile services. With us, you also enjoy the privilege of pay on delivery and a tracking system from start to finish.”

According to the company, individuals and enterprises can engage the Jumia logistics service by visiting the nearest Jumia drop off station, register pay and drop off the package. From then on, Jumia takes over the process with delivery confirmation sent to the sender. The company said it also offers special service delivery for their party individuals or businesses that ship at least 30m packages per week.

It is expected that with more infrastructural investment by private companies, coupled with the much-needed government support, Nigeria’s logistics and supply chain will be able to optimise the huge rural and urban markets available in Nigeria to attain its enormous economic potential.

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Chicken Republic Introduces Improved Smokey Jollof Recipe

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Chicken Republic smokey jollof

By Aduragbemi Omiyale

To further reinforce its commitment to continuous enhancement of customer experience through menu innovation and quality improvements, Chicken Republic, Nigeria’s leading quick-service restaurant brand and a flagship brand of Food Concepts Plc, has improved its Smokey Jollof recipe across restaurants nationwide.

As a customer-centric brand, Chicken Republic regularly evaluates consumer feedback, dining trends, and product performance to ensure its menu continues to deliver the quality and value to which customers have become accustomed.

The updated Smokey Jollof is part of this ongoing commitment to continuous improvement.

The refreshed recipe represents the latest evolution of one of the brand’s most popular offerings.

Developed with a focus on richer flavour, greater consistency and an even more satisfying eating experience, the improved Smokey Jollof reflects Chicken Republic’s dedication to meeting the evolving tastes and expectations of its customers.

“At Chicken Republic, our customers are at the heart of every decision we make. We are constantly listening, learning and looking for ways to improve the experience we deliver.

“The improved Smokey Jollof is a reflection of that commitment. We’ve refined the recipe to deliver an even richer, more enjoyable taste experience while maintaining the flavour profile our customers know and love,” the Managing Director of Food Concept, Mr Olumide Aniyikaiye, stated.

“Great brands evolve with their consumers. This update is not about changing what people love, but about making it even better.

“We are confident that customers will enjoy the improved recipe and appreciate the attention we continue to invest in delivering quality meals every day,” Mr Aniyokaiye added.

The improved Smokey Jollof is now available at Chicken Republic outlets nationwide, allowing customers to experience a more flavourful and consistent version of a fan-favourite menu item.

This latest enhancement underscores Chicken Republic’s broader commitment to innovation, quality and creating memorable meal experiences for customers across Nigeria.

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NAFDAC Busts N42m Expired Baby Wipes Warehouse

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baby wipes

By Adedapo Adesanya

The National Agency for Food and Drug Administration and Control (NAFDAC) said it has uncovered a warehouse stocked with expired baby wipes intended for illegal revalidation and sale to unsuspecting consumers.

In a statement shared on X (formerly known as Twitter) on Monday, the agency said the value of the products is estimated at N42 million.

The agency said during the operation, its officers discovered over 240 cartons of expired baby wipes that had already been revalidated and repackaged, alongside approximately 20,000 additional expired wipes, equivalent to 625 cartons, awaiting revalidation.

NAFDAC said one suspect was apprehended at the scene, while the warehouse was sealed and the products evacuated for further investigation.

“The distribution and use of expired baby wipes pose significant health risks, particularly to infants and young children, including skin irritation, skin infections, allergic reactions, worsening of eczema or dermatitis, and an increased risk of diaper rash due to the reduced effectiveness of preservatives that inhibit microbial growth.

“The seized products are valued at approximately N42 million.

“We reaffirm our commitment to protecting public health by preventing substandard and expired regulated products from re-entering the market.

“Members of the public are urged to remain vigilant and report suspicious activities involving regulated products to the nearest NAFDAC office or call 0800 1 623322,” it stated.

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ALTON Supports NCC Call for Made-in-Nigeria Smartphones

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ALTON

By Adedapo Adesanya

The Association of Licensed Telecommunications Operators of Nigeria (ALTON) has backed the call by the Nigerian Communications Commission (NCC) for local smartphone manufacturing to accelerate digital inclusion.

The ALTON Chairman, Mr Gbenga Adebayo, described the proposal as a practical measure capable of accelerating broadband adoption and expanding digital inclusion across the country.

He said Nigeria must deliberately transition from being predominantly a technology consumer to becoming an innovator, designer and manufacturer of digital technologies.

According to him, Nigeria’s large telecommunications market and youthful population provide the scale and human capital needed for world-class technology manufacturing.

The ALTON chairman said the country’s ambition should extend beyond assembling smartphones to developing complete technology capabilities across the value chain.

“Our ambition should extend beyond assembling devices. We must pursue genuine knowledge transfer, research and development, product engineering, software development, semiconductor capabilities and large-scale manufacturing,” he stressed.

He said the objective should be producing devices and digital technologies for Nigeria, Africa and the global market.

Mr Adebayo said the emergence of Artificial Intelligence had further strengthened Nigeria’s opportunity to become a competitive technology manufacturing hub.

He said Artificial Intelligence was transforming product design, manufacturing, quality assurance, supply chain management, customer experience and software innovation.

According to him, investing in AI-enabled manufacturing will improve productivity, create high-value jobs and strengthen Nigeria’s competitiveness across Africa.

NCC’s Board Chairman, Mr Idris Olorunnimben, at a Digital Africa Summit Roundtable in Shanghai, called for local smartphone production and innovative financing to tackle the proliferation of counterfeit and non-type-approved devices through stronger market integrity.

The ALTON boos described the grey market as a major challenge affecting consumers, Original Equipment Manufacturers (OEMs) and the wider telecommunications ecosystem.

According to him, robust local manufacturing supported by strong quality standards will provide credible alternatives to grey-market imports.

He said effective type approval, competitive pricing and consumer confidence would encourage wider acceptance of locally manufactured smartphones.

“This will strengthen consumer protection, improve network performance, retain greater value within our economy, and stimulate industrial growth,” he said.

Mr Adebayo also endorsed innovative smartphone financing, stronger device management systems and identity-enabled credit frameworks.

He added that the initiatives would enable more Nigerians to acquire quality smartphones through affordable payment models.

According to him, telecom operators remain ready to partner with the government, manufacturers, financiers, academia, investors and development partners to build sustainable local manufacturing.

The ALTON boss described the initiative as a national economic transformation agenda capable of creating jobs and strengthening Nigeria’s position in the global digital economy.

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