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Business 101: How to Start Your Own Brand of Tea



brand of tea

Business owners are a special type of person. They are a determined group of people who are interested in taking a risk and figuring out what they can do to make a profit for themselves. Some of these individuals have been looking at how they can potentially open up a business selling tea.

Selling Something That You Love

One of the best things about being a business owner is that you can potentially sell something that you enjoy. Those who open a tea business are looking to sell something that they enjoy in their daily life. The tea business is a great one to get involved with because it is so easy to customize the various teas that you sell to the public. You can blend up your own flavours and deliver something to people that they have never had the ability to experience before. If you strike just the right chord, then you may see the value of your business skyrocket.

Will You Sell Online?

The tea business is one that is easy to transfer online. Sure, you can find a place with help from consultants like this site and open tea shops and sell to customers who decide to come in and try a delicious brew with you, but you don’t have to stop at that point. You can also make the choice to sell your creations online as well. In fact, it is incredibly important to make sure that you at least offer your most popular flavours online.

Customers love this because it means that they can get their hands on teas that they might not otherwise have had access to. This is to say that they may enjoy a specific tea from their home country that they are unable to get their hands on when they move abroad. If they can purchase that tea from a website that sells their favourites like this, then they are likely to be happy with the end result of what has happened here.

You may be able to build up quite the collection of adoring fans because you sell the teas that they crave online in a way that allows them to purchase online.

Ensuring That Your Business Will be Profitable

It is a lot of fun to create some of your favourite teas for family and friends, but that is not going to cut it when it comes to running a business. You must think about what will make your business as profitable as possible, and that means discovering the types of tea that people love the most and offering that to them.

You will need to set up your business as a legal entity and also observe what the competition is doing. Not only do you want to know what the competition is doing so that you know what steps to take for yourself, but also because you need to discover ways that you can outcompete them.

If you know what your competition is doing, then you are more likely to come up with ways to outmanoeuvre them and get to the point where you can count on creating a business that is far more profitable than what your competition has been able to do.

Knowing Your Customer

Companies need to know who their target customer is at all times. If they don’t pitch their target customers with the information and marketing that they need, then it is likely going to be extremely difficult for that business to get up off the ground and running. They won’t be able to lock in the core base of people that they need to make their business as profitable as it should be. Sadly, many companies completely miss the market on this because they aren’t paying attention to the type of people who are most likely to want their product.

A little market research goes a long way in identifying the types of customers who can propel your business to the next level. If you put in the work today, you will very likely discover that it yields results for you going forward.

Create a Website

Finally, you will need to create an easy-to-navigate website no matter if you intend to sell online or not. People may want more information about your brand, and the easiest way for them to gather those details is to go to your website for more details. It should be as comprehensive as possible, but you should also make sure that it is easy to use and not TOO busy. People just want the facts that they need about your business without all of the distractions.

At the end of the day, you can become profitable and run a beautiful tea store if you set your mind to it. We sincerely hope that these starter tips will help you on that journey.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via



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Project Empower Business Accelerator Programme 2022 for Nigerian Entrepreneurs



business accelerator programme

The Micro Small and Medium Enterprises (MSMEs) across Nigeria are on a path to the global Entrepreneurship Stage as the internet has enabled them to make their products and services available to customers within Nigeria and across different continents. Project Empower is an opportunity many indigenous businesses in Nigeria can explore to create quality and become competitive by adding value globally.

Project Empower is an initiative of IHS Towers to support 500 entrepreneurs and businesses to build sustainable brands. The business accelerator programme for Nigerian-owned businesses is a 3-month online intensive training program to support top-notch, emerging and innovative businesses.

Project Empower Acceleration Programme Involves

Training: The accelerator programme is designed to help start-ups and MSMEs brand their products, build products and services that solve real-life problems and gain traction.

Mentorship:  The program allows us to meet with mentors who are resource persons with reasonable years of experience in supporting entrepreneurs to grow their businesses to scale.

Funding Support: At the end of the accelerator programme, participants would have business plans fully developed to access funding from various already existing financial institutions and donors of their choice.

Am I Eligible To Apply for the Startup Nigeria Program?

The 2022 Project Empower Accelerator Programme will target Nigerian startups and MSMEs

The following businesses are eligible to apply for Project Empower Accelerator Programme.

  • Agriculture
  • ICT
  • Fashion
  • Health
  • Food or Beverage Production
  • Media
  • Wholesale or Retail
  • Education
  • Hospitality
  • Interior Design & Real Estate

Program Timeline

  • Application Opens
  • Application deadline
  • Selection process begins
  • Selection process ends
  • Training commences
  • Training ends
  • Pitching competition for 3 top performing businesses

Application Process

All applications are online via


WhatsApp: 081 38965157

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Alitheia IDF Invests $11m in SweepSouth



SweepSouth Alitheia IDF

By Aduragbemi Omiyale

The excellent services offered by SweepSouth have attracted the attention of Alitheia IDF as it has invested about $11 million into the online home services platform providing cleaning services to a wide range of customers across Africa.

Co-founded in 2014 by Aisha Pandor and Alen Ribic, SweepSouth has a presence in Africa’s four key tech markets: South Africa, Kenya, Nigeria, and Egypt.

This latest round of funding will allow the company to further develop and grow its infrastructure and team in South Africa, roll out new services in existing markets, and pursue both greenfield expansions and acquisitions across the African continent and beyond.

In addition to its expansion efforts, SweepSouth will scale its current efforts to improve the economic and legal rights of domestic workers through efforts such as the SweepSouth Report on Pay and Working Conditions for Domestic Workers Across Africa – a report that highlights the struggles of domestic workers in Africa and encourages more action from governments and stakeholders.

The investment of Alitheia IDF, Africa’s first and largest gender-lens private equity fund, in SouthSweep comes after its acquisition of Egyptian home services platform, Filkhedma, in December 2021

“This new funding round is an important one for our team as we continue to scale in South Africa, and further grow our operations in Kenya, Nigeria, and Egypt,” says Aisha Pandor, co-founder of SweepSouth.

“We’re excited to continue SweepSouth’s work in connecting customers with home service providers across the continent, building a platform that empowers domestic workers and local tradespeople.

“We are particularly proud to have raised funding from Alitheia IDF, a female-led fund, and to have included more women investors on the cap table via a female-focused SPV during this round. We are excited about what this means for us going forward and thrilled to have Polo Leteka from Alitheia IDF join the board,” she added.

“We are proud to support SweepSouth’s growth as it expands its platform that substantially improves the financial and social outcomes for domestic workers across Africa, most of which are women. In the domestic services industry, which is notoriously informal and exploitative, SweepSouth’s model solves autonomy, security, increasing income for its service providers, and affordability and flexibility for its end users. AIF’s investment will enable the development of infrastructure and operations that will deliver growth for stakeholders – particularly domestic workers and local tradespeople at the base of the economic pyramid,” says Polo Leteka, Principal Partner, Alitheia IDF Fund.

Alen Ribic, the co-founder of SweepSouth, adds: “We’re excited about bringing new shareholders on board in our mission to build technology that aids in providing meaningful connections – giving customers access to safe, convenient services, and home service providers access to decent work opportunities under dignified conditions.”

It was learned that the size of the round, which is SweepSouth’s largest to date, is a result of strong growth in the company’s valuation and social impact since the previous funding round.

Current investors Naspers Foundry, The Michael and Susan Dell Foundation, and Futuregrowth Asset Management all committed to participate in this new round, as did new investors Endeavor Catalyst, Endeavor’s Harvest Fund II, Caruso Ventures, and E4E Africa.

Alitheia IDF, Africa’s first women-focused and women-led private equity fund, is a $100 million gender-lens fund co-founded and managed by two women-led firms – Alitheia Capital (Lagos, Nigeria) and IDF Capital (Johannesburg, South Africa).

The fund, which announced its final close in 2021 to become the largest gender-lens private equity fund in Africa, identifies, invests in, and grows SMEs led by gender-diverse teams in six African countries: Nigeria, South Africa, Ghana, Lesotho, Zimbabwe, and Zambia.

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Organisers Fix October 7, 8 for 2022 WIMCA in Lagos



WIMCA 20221

By Modupe Gbadeyanka

The 2022 edition of the Women in Marketing and Communications Conference/Awards (WIMCA) will take place next month, the organisers have announced.

In a statement, it was disclosed that the event, in its sixth edition, will take place for two, Friday, October 7 and Saturday, October 8, 2022, at the Landmark Event Centre, Lagos.

According to Brand Communicator, Nigeria’s leading brands and marketing publication, the company packaging the programme, the theme for the event is Breaking More Biases for a Sustainable Future.

It reinforces the actualisation of the United Nations Sustainable Development Goal 5-Gender Equality in line with this year’s International Women’s Day campaign theme, #BreakTheBias.

It was stated that the event had been repackaged to include an exhibition, masterclass, and other initiatives that make this year’s WIMCA more robust, engaging, educating, exciting, and memorable for participants than they have ever experienced.

The convener of WIMCA and publisher of Brand Communicator, Joshua Ajayi, stated that interested participants could register for the programme for free at

The conference taking place on the first day will feature sections on career development, personal branding, women and personal finance, and marketing CEOs’ success stories, while the second day will focus on a masterclass and an awards & gala night.

The exhibition will hold side-by-side with the first day’s conference and the masterclass held the next morning. It is expected to fold up at least two hours before the awards evening.

“This year, we are taking WIMCA to a new level, celebrating women and charting a new course for women to break more biases for a sustainable future.

“For the first time, we are making it a two-day event with an exhibition that covers the two days, a masterclass segment that holds the next morning, and a special awards ceremony that holds the second day.

“This year, part of the glamour will include the recognition of the top 50 women marketers in Nigeria. I can visualize one of the most glamorous and prestigious recognition projects ever hosted for women in sub-Saharan Africa,” Mr Ajayi said.

“This year’s WIMCA promises to be more glamorous than ever with many exciting initiatives that will be unforgettable.

“The two-day event is what no one in marketing and brand management would want to miss. It is always a viable platform for networking and gaining brand visibility for women and the men who come to support them,” he added.

Recall, last year, experts in the business of brands and marketing communications in Africa gathered to dissect the theme Women in Leadership: Building a strong Professional PIE (Performance, Image, and Exposure) and Dawn Rowlands, CEO of Dentsu Africa, one of Africa’s most influential women leaders was the lead speaker.

This year, the value and excitement have been lifted to the next level. Stakeholders in the Brands and marketing industry like APCON, NIMN, CIM, and Members of various Industry bodies: MIPAN, AAAN, OAAN, PRCAN, ADVAN, EXMAN, and others from diverse fields are expected to grace this unique event.

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