Brands/Products
Business 101: How to Start Your Own Brand of Tea
Business owners are a special type of person. They are a determined group of people who are interested in taking a risk and figuring out what they can do to make a profit for themselves. Some of these individuals have been looking at how they can potentially open up a business selling tea.
Selling Something That You Love
One of the best things about being a business owner is that you can potentially sell something that you enjoy. Those who open a tea business are looking to sell something that they enjoy in their daily life. The tea business is a great one to get involved with because it is so easy to customize the various teas that you sell to the public. You can blend up your own flavours and deliver something to people that they have never had the ability to experience before. If you strike just the right chord, then you may see the value of your business skyrocket.
Will You Sell Online?
The tea business is one that is easy to transfer online. Sure, you can find a place with help from consultants like this site and open tea shops and sell to customers who decide to come in and try a delicious brew with you, but you don’t have to stop at that point. You can also make the choice to sell your creations online as well. In fact, it is incredibly important to make sure that you at least offer your most popular flavours online.
Customers love this because it means that they can get their hands on teas that they might not otherwise have had access to. This is to say that they may enjoy a specific tea from their home country that they are unable to get their hands on when they move abroad. If they can purchase that tea from a website that sells their favourites like this, then they are likely to be happy with the end result of what has happened here.
You may be able to build up quite the collection of adoring fans because you sell the teas that they crave online in a way that allows them to purchase online.
Ensuring That Your Business Will be Profitable
It is a lot of fun to create some of your favourite teas for family and friends, but that is not going to cut it when it comes to running a business. You must think about what will make your business as profitable as possible, and that means discovering the types of tea that people love the most and offering that to them.
You will need to set up your business as a legal entity and also observe what the competition is doing. Not only do you want to know what the competition is doing so that you know what steps to take for yourself, but also because you need to discover ways that you can outcompete them.
If you know what your competition is doing, then you are more likely to come up with ways to outmanoeuvre them and get to the point where you can count on creating a business that is far more profitable than what your competition has been able to do.
Knowing Your Customer
Companies need to know who their target customer is at all times. If they don’t pitch their target customers with the information and marketing that they need, then it is likely going to be extremely difficult for that business to get up off the ground and running. They won’t be able to lock in the core base of people that they need to make their business as profitable as it should be. Sadly, many companies completely miss the market on this because they aren’t paying attention to the type of people who are most likely to want their product.
A little market research goes a long way in identifying the types of customers who can propel your business to the next level. If you put in the work today, you will very likely discover that it yields results for you going forward.
Create a Website
Finally, you will need to create an easy-to-navigate website no matter if you intend to sell online or not. People may want more information about your brand, and the easiest way for them to gather those details is to go to your website for more details. It should be as comprehensive as possible, but you should also make sure that it is easy to use and not TOO busy. People just want the facts that they need about your business without all of the distractions.
At the end of the day, you can become profitable and run a beautiful tea store if you set your mind to it. We sincerely hope that these starter tips will help you on that journey.
By Modupe Gbadeyanka
To make finding the right service provider or reaching the right customer seamless, popular local information portal, Connect Nigeria, has introduced a Quote Request platform.
Connect Nigeria described the new system as “a digital solution designed to make connecting with service providers faster, easier, and more reliable.”
It said the Quote Request was built for consumers who need services quickly and want trusted options without the stress of searching endlessly; and service providers and businesses looking for real, high-intent customers without spending heavily on marketing.
“Whether you need a caterer for an event, a plumber for your home, or a designer for your brand, the platform is designed to connect you with the right people,” Connect Nigeria added.
“By connecting demand directly with supply, the platform creates a more structured and dependable marketplace,” it further stated.
At its core, the Quote Request simplifies the entire process of finding and offering services.
To use the service, users have to submit a request describing the service or product needed, which is then sent to verified vendors on the platform. Interested providers respond within 1–2 days, and users compare offers and choose what works best for their needs and budget.
“Instead of searching for vendors, the vendors come to you, with relevant, tailored responses,” Connect Nigeria explained.
The company expects this new platform to eliminate the stress of endless online searches, delayed or vague responses, and uncertainty about service quality.
As for businesses, it solves poor visibility, inconsistent customer flow, and lost opportunities due to slow response times.
Connect Nigeria Quote Request mobile app is now available on the Google Play Store and Apple App Store.
By Aduragbemi Omiyale
An institutional investor, First Ally Capital, has strengthened a leading Nigerian financial technology company, Mathesis Analytics, to scale its proprietary credit decisioning infrastructure.
It made this possible by injecting fresh capital into the firm, which specialises in AI-powered credit decisioning infrastructure, an action that will directly support the growth and scaling of Mathesis’ core mission of providing the intelligence and infrastructure needed to bridge the credit gap for millions of unscored or underscored individuals across Nigeria.
With this investment, Mathesis will enable financial institutions to confidently assess and extend credit to borrowers who lack a formal credit history by leveraging an expanded pool of alternative behavioural and transactional data.
To date, Mathesis’ systems have supported more than 8 million loans for over 2 million unique borrowers in Nigeria, and the company is actively deploying its infrastructure to establish a growing pan-African footprint.
With the investment from First Ally Capital, Mathesis is well positioned to transform how the credit ecosystem operates, driving financial inclusion in partnership with lenders across the continent.
A significant barrier to credit access in Nigeria, which prides itself on being Africa’s largest economy, is data fragmentation. Borrowers frequently build positive financial behaviours across multiple digital platforms by repaying microfinance loans, saving through fintech wallets, or servicing Buy Now, Pay Later (BNPL) facilities.
However, under traditional credit infrastructure, these achievements remain invisible to new lenders.
Mathesis addresses this challenge through the concept of Personal Equity—the quantified expression of an individual’s financial behaviour aggregated across every institution with which they have transacted.
By translating these disparate signals into a precise, portable measure of creditworthiness, Mathesis creates a comprehensive credit identity that reflects the full breadth of a person’s financial life.
“True financial inclusion cannot be achieved in a vacuum; it requires structural collaboration in which lenders and fintech companies work as partners within the ecosystem.
“This investment from First Ally Capital validates our approach to reshaping credit infrastructure. By quantifying Personal Equity, we empower lenders to safely look beyond the constraints of formal credit histories and recognise a borrower’s true creditworthiness. This capital enables us to accelerate our pan-African expansion while maintaining the robust, institutional-grade infrastructure our partners rely on,” the chief executive of Mathesis Analytics, Winston Osuchukwu, stated.
On his part, the chief executive of First Ally Capital, Mr Ebenezer Olufowose, said, “At First Ally Capital, we pride ourselves on being a one-stop destination for financial solutions, offering a diverse portfolio of services ranging from investment banking and asset management to trusteeship, inclusive banking, and real estate.
“Our investment in Mathesis Analytics reflects our strong belief in the company’s vision and our commitment to supporting forward-thinking enterprises that deliver excellence.”
By Aduragbemi Omiyale
The chief executive of Canal+ Africa, Mr David Mignot, has disclosed that MultiChoice is now fully integrated into the media group.
Mr Mignot disclosed this via a statement issued on Thursday, noting that this development marks a new phase in the evolution of one of Africa’s leading pay television operators.
He noted that the integration positions MultiChoice within a global media organisation with an extensive international footprint.
“MultiChoice is now a full subsidiary of a truly international media group operating in 70 countries. The group was founded in France, is listed in London and Johannesburg, and has a strong African presence with operations in more than 45 countries,” Mr Mignot said.
The statement underscores the scale of the combined business, highlighting Canal+’s global reach alongside its significant investments across Africa.
The completion of the transaction is expected to strengthen MultiChoice’s position in the African media and entertainment market by giving it access to the broader resources, expertise and international capabilities of the Canal+ Group, while reinforcing the group’s commitment to the continent.
MultiChoice operates across sub-Saharan Africa through platforms including DStv and GOtv, serving millions of subscribers with entertainment, sports and news content.
