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Canon Captivates Photographers, Content Creators With EOS R3

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Emmanuel Oyeleke Canon EOS R3

By Dipo Olowookere

One of the leading makers of professional cameras in the world, Canon CCNA, has given photographers and content creators across the globe a reason to open their mouths in awe.

This is because of the advancement in the new full-frame mirrorless camera model of the company, the professional-grade Canon EOS R3.

Building on the success of the EOS R camera series, Canon EOS R3 is packed with robustness and performance that can deliver maximum speed, versatility, and reliability for sports, wildlife photographers and reportage.

Leveraging its technological advancements developed for the original EOS R series in 2018 as well as bridging the gap between the much-celebrated EOS R5 and the illustrious Canon flagship EOS-1DX line, Canon EOS R3 highlights outstanding AF performance and swiftness with fast-moving subjects.

The EOS R3 is also the first “3” series camera from Canon since the widely used EOS-3 film camera was launched in 1998. Additionally, with the EOS R3, photographers can now enjoy a top shutter speed of 1/64,000sec and 30fps burst shooting, with simultaneous AF/AE tracking.

One of the key features of Canon’s new innovation involves the next-generation Eye Control autofocus technology that allows for the camera to seamlessly focus wherever the photographer is looking thus enabling extreme agility in fast-paced scenarios.

The design of the camera integrates a high-resolution 5.76m-dot OLED EVF and a 3.2″ vari-angle touchscreen LCD, along with dual memory card slots, wireless and wired connectivity, and an updated Multi-Function Shoe design for expanded accessory compatibility.

Lorenzo Salemi Canon EOS R3

The camera is capable of shooting 6K 60p RAW and 4K 120p 10-bit uncropped video with Canon Log 3 support, in addition to the possibility for oversampled 4K and RAW movie internal recording.

Commenting on his experience with Canon R3, multitalented Lifestyle and Fashion Photographer, Lorenzo Salemi, says, “We live in the age of content and any tool that makes generating content easier for you is a jackpot.

“I have been in the field of photography for years toying with the different subjects but never have I ever been so impressed with a camera before.

“The autofocus and eye-control features undoubtedly set this camera apart from everything else that’s available on the market, the EOS R3 captures fleeting moments at 30fps, revealing details that are missed with the naked eye. So whether you want to shoot motorbikes or wildlife or capture details in fashion photography, Canon’s R3 has got your back.”

On his part, Emmanuel Oyeleke, esteemed Canon Ambassador and lifestyle photographer, coined the EOS R3 as a ‘Canon’s Phenomenal Masterpiece.’

“I am thoroughly impressed using the EOS R3 for past few months, be it the new technology, the added features or ergonomics or the battery life. It takes the art of photography to the next level with the amount of ease it offers whilst shooting.

“I shot a complete documentary merely with Canon EOS R3, however, once you see it, it is hard to tell that there is only one piece of equipment involved in shooting as it is pretty similar to the film-grade image quality.

“For the purpose of my documentary, I had to shoot various fast-paced subjects which the camera captured brilliantly. If you are looking for speed, power, accuracy, ease of use, the Canon R3 has it all to go above and beyond the call of duty. It is like a beast of a camera that lets you outperform in any situation, whether you are outdoors or indoors or in harsh climatic conditions.

“If you are someone like me who likes to shoot diverse subjects from fashion to street-style to nature to portraits, this is surely the camera that will captivate your imagination.  Continuing the legacy of 1DX series, Canon R3 is indeed every photographer’s dream and best friend.”

Already, Canon has commenced its Canon R tour – a series of roadshow events that will give people a chance to get up, close and personal with the revolutionary camera from January until December 2022. The R3 roadshows will be held in different countries inviting people from diverse backgrounds to participate in the dry run and experience the genius innovation of Canon R3 firsthand.

Paras Chandaria Canon EOS R3

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via dipo.olowookere@businesspost.ng

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Jumia Grows GMV by 21%, Revenue by 43% in Q2 2022

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Africa’s e-commerce market

By Adedapo Adesanya

Jumia Technologies recorded a 21 per cent growth in its Gross Merchandise Value (GMV), which shows the total sales monetary value for merchandise sold through a particular marketplace over a certain time frame, in the second quarter of the year as the metric jumped to $271.1 million compared to $223.5 in the same period last year.

This was announced today in its financial results for the second quarter ended June 30, 2022.

Revenue also grew 42.5 per cent to $57.3 million from $40.2 million while it raked in a gross profit of $30.4 million from $26.8 million, a 13.6 per cent growth by comparison.

This is as Orders and Quarterly Active Consumers also grew by 35 per cent and 25 per cent respectively. In the period under review, Jumia across the board settled 10.3 million orders against 7.6 million, while its customer base in the three months grew from 2.7 million last year to 3.4 million.

Commenting on the results, Mr Jeremy Hodara and  Mr Sacha Poignonnec, co-Chief Executive Officers of Jumia said, “We remain focused on scaling the business towards profitability. In the second quarter of 2022, we have successfully delivered on each building block of our path to profitability: usage growth momentum, monetization acceleration and cost discipline.

“Despite a deteriorating macro environment, we maintained a strong pace of usage growth. Orders, Quarterly Active Consumers, and GMV grew by 35 per cent, 25 per cent, and 21 per cent respectively, on a year-over-year basis.

“Leveraging robust usage growth, we further accelerated monetization. Gross Profit and Marketplace revenue were up 14 per cent and 17 per cent year-over-year respectively, the fastest growth rates of the past 5 quarters.”

In the context of rising inflation and input cost pressure, Jumia announced that cost discipline remained a top priority, adding that it drove usage growth and monetization acceleration with lower-than-expected marketing investments with Sales and Advertising expenses of $41.0 million in the first half of 2022 compared to our guidance of $50-55 million.

“We believe we are now past the peak of quarterly Adjusted EBITDA (earnings before interest, taxes, depreciation, and amortization) losses reached in the fourth quarter of 2021 and intend to redouble our efforts to reach profitability, leveraging our strong business fundamentals.

“We intend to reduce Adjusted EBITDA losses starting from the second half of 2022 with a 12 per cent to 29 per cent decrease year-over-year.”

“We are confident our consistent and disciplined execution will help us reach profitability and build an even stronger and more relevant platform,” the company noted.

Speaking on its impact initiatives, Jumia noted that in Nigeria, it partnered with Errand360 to offer eco-friendly, bicycle-powered meal deliveries to our customers.

“This partnership will help us reduce our carbon emissions and delivery costs thanks to lower maintenance costs and zero spend on fuel,” it said.

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NIPR Lagos to Hold 9th Stakeholders Conference August 18

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NIPR

By Adedapo Adesanya

The Lagos State Chapter, the premier branch of the Nigerian Institute of Public Relations (NIPR) in collaboration with Addefort Limited is set to host the ninth Lagos Public Relations Stakeholders’ Conference.

In a disclosure on Thursday, the chapter said that the conference will address Leadership and Poverty Eradication at the MUSON Centre, Lagos on Thursday, August 18, 2022.

The Lagos Public Relations Stakeholders Conference is a bridge-building initiative to interact and proffer solutions to the social, political and economic challenges plaguing our nation.

This edition themed Conversations on Leadership and Poverty Eradication is expected to feature distinguished speakers including; the Governor of Lagos State, Babajide Sanwo-Olu; Mr Tony Elumelu, founder and Chairman, Heirs Holdings; and  Mr Umar Garba Danbatta, Executive Vice Chairman/ CEO, Nigerian Communications Commission (NCC).

Others are Mr Segun Ajayi-Kadir, DG Manufacturers Association of Nigeria (MAN); Mr Kayode Pitan, Managing Director, Bank of Industry (BoI); Mrs Tejumola Abisoye, Executive Secretary, Lagos State Employment Trust Fund (LSETF); Mrs Cecilia Bolaji Dada, Commissioner of Women Affairs and Poverty Alleviation, Lagos State and Dr Oluseye Ajuwon, Economist and Consultant, University of Lagos.

Speaking on the conference, the Chairman, Lagos NIPR, Mrs Comfort Obot Nwankwo, explained that the theme for this year’s edition is timely, adding that the Institute is committed to setting agenda for stakeholders’ engagement and lead the discuss to reawaken national consciousness.

She noted that eradicating poverty in all its forms remains one of the greatest challenges facing humanity; Nigeria is not an exemption, despite the efforts of government in the country, too many are still struggling for the most basic human needs.

On the part of Mr Olabamiji Adeleye, Conference Coordinator & Lead Consultant, Addefort Limited, participants at the conference will include; representatives from government, Public Relations practitioners, economic experts, the United Nations, embassies, corporate organisations, institutions, NGOs, HODs of relevant agencies, and the media among other stakeholders.

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How to Choose an Ideal Price for Your Product

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price for your product

By Emmanuel Otori

The price of a product determines what customer segment would make demands for them and determines its classification as a luxury good or one for the middle class. There are many factors used in determining the price of a product or service and they can determine your market share.

  1. The Price of Your Competition

Your competition comprises those who have been in the market and established a name, a growing brand, and a network, they could be a startup like you and already have a differentiating factor to make customers rethink should they consider switching to a different product.

You should consider your price range falling into what is affordable for both the existing and new products, therefore, making room for flexibility to accommodate the needed change when it arises. This shouldn’t mean copying what the competition is doing, but watching the changes made by them can give a signal of not just holding the market share but also establishing new connections.

  1. Your Suppliers or Service Providers

The supply chain is a key factor in the delivery of a superb product or service. Some organizations have created synergy with suppliers that make raw materials available all year round and at a stable price, and this helps with consistency, however, this would not always be the case as the price could change, transportation costs could increase or loss due to theft. A selection of suppliers with quality service, integrity and proximity to raw materials is the best bet that can make the product or service delivered at a reasonable price.

  1. Packaging of Your Product

Most products are branded with materials that make the exterior attractive to the customer and take a percentage of what the selling price would be. The acceptance of the “going green” form of packaging that considers reduction in the use of polyethene is gaining recognition, if affordability for your company is fair, and then adopting a material that doesn’t pose environmental hazards, is cheap and easily disposable would make a good price for your product.

  1. Energy needs

Most businesses depend on the power grid for their energy needs and this is a recurring expense that needs to be put into the budget to avoid interruptions in power supply which would affect the day-to-day operations of your business. To complement your primary source of energy, it is of valuable consideration to put in place alternative sources of energy. In determining the overall cost used in producing your goods, the power supply is pivotal.

  1. Cost of Goods

The cost incurred in making a product is referred to as the “cost of goods”, which involves the expense of procuring raw materials, the wage of the labour force, processing, packaging and energy needs. This cost excludes transportation and distribution. Profit on any product or service can only be determined with accuracy when the COGS (Cost of Goods Sold) is known and leading to the possibility of making a sales forecast to know how many units of goods were produced and if all were sold, how much would be recorded as revenue.

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