Dipo Olowookere
By Dipo Olowookere
One of the leading makers of professional cameras in the world, Canon CCNA, has given photographers and content creators across the globe a reason to open their mouths in awe.
This is because of the advancement in the new full-frame mirrorless camera model of the company, the professional-grade Canon EOS R3.
Building on the success of the EOS R camera series, Canon EOS R3 is packed with robustness and performance that can deliver maximum speed, versatility, and reliability for sports, wildlife photographers and reportage.
Leveraging its technological advancements developed for the original EOS R series in 2018 as well as bridging the gap between the much-celebrated EOS R5 and the illustrious Canon flagship EOS-1DX line, Canon EOS R3 highlights outstanding AF performance and swiftness with fast-moving subjects.
The EOS R3 is also the first “3” series camera from Canon since the widely used EOS-3 film camera was launched in 1998. Additionally, with the EOS R3, photographers can now enjoy a top shutter speed of 1/64,000sec and 30fps burst shooting, with simultaneous AF/AE tracking.
One of the key features of Canon’s new innovation involves the next-generation Eye Control autofocus technology that allows for the camera to seamlessly focus wherever the photographer is looking thus enabling extreme agility in fast-paced scenarios.
The design of the camera integrates a high-resolution 5.76m-dot OLED EVF and a 3.2″ vari-angle touchscreen LCD, along with dual memory card slots, wireless and wired connectivity, and an updated Multi-Function Shoe design for expanded accessory compatibility.
The camera is capable of shooting 6K 60p RAW and 4K 120p 10-bit uncropped video with Canon Log 3 support, in addition to the possibility for oversampled 4K and RAW movie internal recording.
Commenting on his experience with Canon R3, multitalented Lifestyle and Fashion Photographer, Lorenzo Salemi, says, “We live in the age of content and any tool that makes generating content easier for you is a jackpot.
“I have been in the field of photography for years toying with the different subjects but never have I ever been so impressed with a camera before.
“The autofocus and eye-control features undoubtedly set this camera apart from everything else that’s available on the market, the EOS R3 captures fleeting moments at 30fps, revealing details that are missed with the naked eye. So whether you want to shoot motorbikes or wildlife or capture details in fashion photography, Canon’s R3 has got your back.”
On his part, Emmanuel Oyeleke, esteemed Canon Ambassador and lifestyle photographer, coined the EOS R3 as a ‘Canon’s Phenomenal Masterpiece.’
“I am thoroughly impressed using the EOS R3 for past few months, be it the new technology, the added features or ergonomics or the battery life. It takes the art of photography to the next level with the amount of ease it offers whilst shooting.
“I shot a complete documentary merely with Canon EOS R3, however, once you see it, it is hard to tell that there is only one piece of equipment involved in shooting as it is pretty similar to the film-grade image quality.
“For the purpose of my documentary, I had to shoot various fast-paced subjects which the camera captured brilliantly. If you are looking for speed, power, accuracy, ease of use, the Canon R3 has it all to go above and beyond the call of duty. It is like a beast of a camera that lets you outperform in any situation, whether you are outdoors or indoors or in harsh climatic conditions.
“If you are someone like me who likes to shoot diverse subjects from fashion to street-style to nature to portraits, this is surely the camera that will captivate your imagination. Continuing the legacy of 1DX series, Canon R3 is indeed every photographer’s dream and best friend.”
Already, Canon has commenced its Canon R tour – a series of roadshow events that will give people a chance to get up, close and personal with the revolutionary camera from January until December 2022. The R3 roadshows will be held in different countries inviting people from diverse backgrounds to participate in the dry run and experience the genius innovation of Canon R3 firsthand.
