Brands/Products
Chain Reactions Unveils New Identity, Innovative Digital Platforms

By Dipo Olowookere
Change, they say, is constant and any brand that fails to adapt to the latest trends will be left behind and live to regrets not taking an action.
This may have triggered the decision of a leading Public Relations and Integrated Communications Consulting (IMC) firm, Chain Reactions Nigeria, to “transition from services to platforms,” according to its Managing Director/Chief Strategist, Mr Israel Jaiye Opayemi.
At an event to mark its 15th anniversary held at Radisson Blu Hotel, Ikeja GRA, Lagos, on Wednesday, March 30, the company rebranded and repositioned to become a digital-first platform and 24/7 solution house for governments and brands desirous of winning in Africa’s reputation economy.
It was disclosed that the repositioning involves a name change from Chain Reactions Nigeria to Chain Reactions Africa, setting a new vision and a mission, unifying its expertise and competencies and using them as a competitive advantage to help businesses and governments to understand the extant and emerging cultures and trends.
Mr Opayemi, while speaking at the event tagged Ara Unstripped, informed eminent players in corporate Nigeria and the public sector in attendance that, “It is a transition from services to platforms. Today, we are becoming a digital-first Public Relations and Integrated Communications Consultancy. This explains why we are officially becoming a 24/7 solution house for governments and brands who wish to win in the reputation economy of Africa.”
“Our new role is to help public and private sector clients develop communications strategies that feed on the plate of culture and trends. Cultures and trends have the power to transform human behaviour.
“If a public policy would fail, it may fail because of entrenched cultures and trends a government has failed to notice. Cultures and trends largely influence purchase decisions.
“We all often hear this statement, don’t buy it. It is no longer in vogue. That is a death sentence passed on a brand. It was because the brand owners never paid attention to the changing culture and trends in the market.
“Our solutions will now traverse problem identification, cultural solution, and experience design as a company. Be it voter behaviour, driving against traffic, or consumer behaviour, they are all driven by cultures and trends.”
At the event, Chain Reactions Africa unveiled its new logo, the innovative digital platforms called Ara and the Prophet, and the Goodnews Nigeria website described as “a digital news platform dedicated to reporting everything good and positive about Nigeria. It will become a one-stop-shop for leisure and business tourists seeking information about our great nation.”
While Ara, a chatbot, is CRA’s virtual assistant available 24/7, the Prophet is a tech-powered hub that helps businesses and brands understand issues, trends and cultural nuances in hindsight. It provides clarity on current trends with insight and offers foresight without human interaction.
Explaining the new brand logo featuring African drums, colours orange and ochre, intricate designs and the infinity symbol, Chain Reactions Africa’s Creative Director, Briton, Mr Colin Morris, said, “they represent the heartbeat of Nigeria and Africa.
“These colours mirror the optimism of every Nigerian. They also reflect the colours of the Sahara. The Sahara, of course, is not in Nigeria but Africa and is the reason the logo is not just Nigeria but Africa, the big picture. The intricate designs are also an African thing, not just Nigeria.”
“Chain Reactions is no longer just local; it will get bigger. The infinity symbol tells our story; it’s never-ending. It reflects the opportunities of a new blend of communications merging, beyond the traditional, beyond what we have always assumed.
“As a consultancy, the plan is for Chain Reactions to leave a footprint in every part of Africa. Africa is where we will win.
“Our redesigned logo shows that we are both Nigerian and African; we are progressive and resilient. We are drivers of change in our industry and new industries. Like the infinity symbol, we intend to keep evolving.”
The 15th anniversary featured the maiden Innovation and Tech Trends Summit (ITTS). PR & Comms Manager at OMNIBIZ, Elizabeth Adebanjo, Chief Business Officer, Cellulant, Sike Bamisebi, Group Chief Operating Officer, Palton Morgan, Nidal Turjman and film producer and actress Hauwa Alahhbura discussed Enablers for living and winning in a disrupted world at the session moderated by youth analyst, Femi Daniel.
Executive Assistant, New Media and Public Relations to the Lagos State Governor, Mr Segun Fafore; Head, Marketing Communications and Investor Relations, Wema Bank, Funmi Falola; integrated marketing communications professionals, Yomi Badejo-Okusanya; Mrs Nkechi Alli-Balogun; Chido Nwakanma; and Muyiwa Akintunde were among guests at the occasion.
Brands/Products
Temu Partners Eurofins for Product Quality Control

By Modupe Gbadeyanka
A partnership aimed to strengthen product safety and compliance measures has been entered into between Temu and Eurofins Consumer Product Testing and Eurofins Assurance.
As part of this initiative, Eurofins Assurance will conduct independent inspection services across multiple product categories, including textiles, apparel, jewellery, toys, outdoor furniture, and electrical products.
These assessments will help ensure that items available on Temu comply with relevant safety and quality regulations before reaching consumers.
Additionally, Eurofins Consumer Product Testing will support Temu’s seller onboarding process by carrying out key product certification tests, such as Toy CPC (Children’s Product Certificate), Adult Apparel GCC (General Certificate of Conformity), Outdoor Furniture GPSR EU EN581-1 Physical Safety Testing, and Electromagnetic Compatibility (EMC) + RoHS Test Reports.
The objective is to support transparency in Temu’s product safety processes, enhance quality control and ensure that products sold on the global e-commerce platform meet rigorous safety and regulatory standards.
Temu’s partnership with Eurofins Consumer Product Testing and Eurofins Assurance reflects its ongoing efforts to enhance quality assurance measures and support consumers in making informed purchasing decisions.
“At Temu, we are dedicated to providing a secure and reliable shopping experience.
“Strengthening our product safety measures is a key priority, and by working with Eurofins Consumer Product Testing and Eurofins Assurance, we are reinforcing our commitment to ensuring that products on our platform meet high safety and compliance standards,” a Temu spokesperson stated.
Brands/Products
MTN Eyes Video Streaming Platform to Rival Netflix, Others

By Adedapo Adesanya
African telecommunications giant, MTN Group, may be foraying into the streaming landscape as part of plans to expand its footprint.
The company planning to develop a new video streaming platform that may compete with the likes of Netflix, Prime Video, and Showmax, owned by Multichoice.
The firm, according to a limited statement, is building a partnership with Synamedia, a video software provider, and will be targeted at mobile and fixed broadband subscribers across Africa.
“This collaboration aims to enhance digital content accessibility and provide a diverse range of viewing options to meet the evolving preferences of audiences throughout the continent,” MTN said in a statement on Monday.
“The service will leverage Synamedia’s advanced, cloud-based technologies to deliver both linear television and video-on-demand content. The platform will offer diverse monetisation models, including subscriptions, ad-supported content and free streaming channels with targeted advertising,” it added.
Each market in which the media platform is launched will “benefit from a curated content strategy, thoughtfully adapted to local cultures, languages and viewing habits – ensuring deep relevance and strong audience resonance across the continent,” MTN further disclosed.
Speaking on this, Synamedia CEO, Mr Paul Segre, said in the statement, “By taking advantage of the breadth of our integrated, cloud-based portfolio to quickly deploy new services at scale, MTN will be able to create a ground-breaking set of offerings for customers and viewers that will drive new revenues.”
It is not immediately clear what the steaming platform will contain but already established platforms like Showmax have varied content including television shows, sports, and films.
Business Post gathered that MTN is expected to provide more details on the move in coming days.
Brands/Products
Explore Unfiltered Conversations with NSFW Character AI on Crushon

The web is developing at a frantic rate, fueled by the most recent artificial intelligence advancements. Among the most exciting of developments in this regard is Character AI, a development that allows us to interact and have interesting chats with virtual characters. Among the websites gaining popularity in this regard is Crushon, which specializes in providing users with NSFW (Not Safe for Work) character AI interactions. Here, we shall talk about the different aspects of character AI no filter chat, from their implications, positives, and ethical aspects.
NSFW Character AI: A Safe Space to Explore
NSFW character AI, such as that offered by Crushon, allows users an opportunity to engage in adult-oriented dialogue free from the limitations of real-world conversation. Characters at websites such as Crushon are explicitly trained to handle adult material and complex emotional interactions, enabling users to act out their fantasies without worrying about misunderstanding or judgment.
Discover Unfiltered Conversation with NSFW Character AI on Crushon
The virtual world is also developing at a rapid pace thanks to artificial intelligence advancements. Among the most promising fields of enhancement in this direction is Character AI, which facilitates dynamic and interactive virtual character interactions. One of the platforms to look out for in this segment is Crushon, which has specialized in providing users NSFW (Not Safe for Work) character AI experiences. Here, we will explore the nuanced intricacies of “character AI no filter” dialogue, ranging from their implications to their advantages and ethics.
The Appeal of Unfiltered Conversations
The phrase “character AI no filter” is a level of openness that is not normally experienced in the overall online communication communities. People are able to talk about issues viewed as taboo or sensitive by others without fear of peer judgment or stigmatization of what is accepted in society. In a world where true self-discovery can be hindered by fear of stigmatization, this level of openness is welcome and revolutionary.
These raw exchanges allow individuals to find themselves and share fantasies in a safe and anonymous space. For others, this freedom offers new paths of self-discovery and empowerment, as they are now able to better understand their own sexual limits and desires.
NSFW Character AI: A Safe Space to Explore
NSFW character AI, as provided by Crushon, provides individuals with another type of platform where they can engage in adult-based conversations without the pressures associated with face-to-face communication. Characters on websites like Crushon are designed to handle explicit content and process heavy emotional interactions, which enable users to live their fantasies without fear of judgment or misinterpretations.
Features of NSFW Character AI that Make It Unique
1. Customization and Personalization:
The users can customize their character interactions as per their choice, which provides a sense of reality to the interaction. This kind of experience makes the user interaction deeper and allows a better exploration of personal interests.
2. Learning Algorithms:
Artificial intelligence for these characters isn’t static; it varies in accordance with the users’ input and the history of their interactions. What this does is dialogue is more and more tailored to users’ personal wishes, making the experience immersive and personal.
3. Accessibility:
As opposed to human partners, character AI can be played whenever one wishes, thereby providing an accessible option for those who are willing to live their fantasies and ideas without time conflicts or social awkwardness.
4. Discretion:
The users who wish to engage in NSFW content are of utmost importance for secrecy. Crushon ensures that all the conversation is maintained confidentially so that users can express themselves freely.
The Broader Impact of AI Porn Chat
AI porn chat is not just amusement but a reconfiguration of how we handle relationships and emotional intimacy. In enabling users to share feelings and experiences that may be hard to communicate to real partners, it offers the possibility of personal transformation.
Benefits of Having AI Porn Chat Experience
• Exploration of Identity:
The users can try out various aspects of their sexual desire and identity without the pressure of society. This can ultimately lead to higher confidence levels and self-acceptance.
• Better Communication Skills:
Role-play with character AI allows users to practice communicating fantasies and boundaries. This then extends to real life, with relationships becoming more satisfactory and leading to better communication with sex partners.
• Anxiety Reduction:
Most people are not at ease when talking about intimate matters. Character AI offers a low-stakes space to engage in these kinds of conversations, eliminating the anxiety that comes with open discussions in real life.
Creating a Supportive Space
Creating a good space is all about open communication on desire, fantasy, and even frustration with the challenges of being present in a highly digital world of intimacy. The members can learn from one another, provide tips on being a good communicator and overall understand how online behavior fits into their interpersonal lives. Members can engage in helping to build one another through honesty and respect for one another so that one is empowered in sexual expression.
The Intersection of Human Emotion and Technology
NSFW character AI also raises interesting questions about the intersection of human emotion and technology. With more advanced AI systems being developed, now they begin simulating not just conversation but even emotional responses. This raises significant considerations: Is an AI truly able to comprehend human emotional nuance? How genuine are these interactions?
Though AI can emulate emotional responses, it should be remembered that these interactions are not the same as with human beings. Users need to remember that their interaction with character AI is, after all, virtual, though rich and fulfilling. This sort of balance between real-world relationships and virtual interaction can render emotional intelligence more robust because the users need to suppress their desires and still have good relationships with partners.
Conclusion
The development of NSFW character AI on websites such as Crushon has introduced new dimensions of interaction and self-exploration. Having the capability to interact with “character AI no filter” allows users a special platform to experience their fantasies, bypassing conventional limits of sexuality and intimacy.
As we move forward in this exciting terrain, being aware and mindful of our engagement with technology and society will be called for. Striking a balance between the usefulness of AI-enabled conversation and the need for ethical discernment and emotional intelligence guarantees that users can reap the benefits of these groundbreaking experiences while having healthy relationships with self and others.
The NSFW character AI landscape will inevitably evolve and diversify. So long as humans enjoy their fantasy and selves without limitation, Crushon and its counterparts will persist in playing a required role in providing a healthy, meaningful space to connect. If you’re in an experimental mood, there’s no greater time to get involved and see what the future of NSFW character AI has in store in terms of provocative, fulfilling dialogue. Whatever the reason – whether for entertainment, exploration, or self-development, the future of self-discovery is yours.
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