Aduragbemi Omiyale
By Aduragbemi Omiyale
The management of Rite Foods Limited has been commended for coming up with the popular Sosa Fruit Drink, saying the product came into the market at the right time.
The Sosa Fruit Drink was introduced to the Nigerian market in 2022, and it comes in different flavour variants of Orange, Apple, Orange Passion and Mango, Mixed Berries, and Cranberry.
On Thursday, October 26, 2023, in an outstanding display of consumer-centricity, the brand took some of its consumers to its factory in Ososa, Ogun State.
With utmost adherence to safety precautions, the randomly selected consumers were taken through the complete Sosa Fruit Drink production process, beginning with water treatment, leading to the quality control laboratory, the kitchen where various flavour variants are crafted, the sugar storage unit, the polyethylene terephthalate (PET) bottle production section, and the stages of labelling, wrapping, palletising, culminating in the final production stage where the finished products are expertly packaged for distribution, all in line with global best practices.
The excited guests praised the brand’s quality, packaging, and pricing, recognising it as a fantastic value for money. They attested to the uniqueness of Sosa Fruit Drink and celebrated the memorable factory visit.
Eulogising the brand’s unique approach to consumer connection, one of the beneficiaries of the trip, Eniola Olayinka, commended the brand for providing a comprehensive understanding of the automated production process, from inception to packaging with modern technology, all with little to no human interface. She also appreciated the affectionate manner in which they were treated throughout the journey and the factory tour.
Another consumer, Peter John, who loves Sosa Orange, applauded the brand’s standout marketing strategy, describing the factory tour as a wonderful experience and expressing excitement about the innovation deployed by the company in the brand’s production.
He expressed satisfaction and commended the brand for maintaining international manufacturing standards throughout the production stages.
“Sosa Fruit Drink is the leading brand in the market. My factory experience was fantastic, and I now understand why the fruit drink is the top product in its segment, produced with automated technology in a highly hygienic environment,” another consumer stated.
Explaining the rationale behind the tour, the Assistant Marketing Manager at Rite Foods Limited, Ms Adebola Adeyinka, said it was to provide consumers with an up-close look at the production processes that make Sosa Fruit Drink an integral part of their daily lives and well-being.
According to her, the factory visit was a testament to Sosa Fruit Drink’s commitment to prioritising consumers, who are pivotal to the brand’s growth and leading position in the market segment.
She underlined Rite Foods Limited’s unwavering mission to deliver top-notch products, enhance taste experiences, and contribute to the well-being of communities through its innovative range of offerings.
