Schneider Drives Electrical Safety with New Anti-counterfeit Campaign
By Adedapo Adesanya
Schneider Electric has reinforced its commitment to enhancing Nigeria’s energy sector with authentic and sustainable high-quality products, with a new Anti-counterfeit Campaign as part of efforts as a global leader in electrical and digital solutions.
The campaign aims to increase consumers’ confidence in the integrity, dependability, and safety of Schneider Electric products through quality control procedures and tools to ensure a consistent standard of excellence.
Amidst the recent challenges in the fuel supply, Schneider Electric’s energy solutions have proven to be authentic, efficient, and sustainable.
These solutions are built on a foundation of authenticity, according to the Channels Sales Director for Schneider Electric, Mr Nurudeen Oyedeji.
In his words, “Authenticity is non-negotiable for Schneider Electric. We firmly believe that sub-standard products not only compromise performance but, more critically, they jeopardize safety. With Schneider Electric’s original products, our clients can have unwavering confidence in the reliability and safety of our solutions.”
Mr Oyedeji also highlighted the myriad of challenges sub-standard products pose to individuals, businesses, and the economy.
“Sub-standard products pose a myriad of dangers, ranging from electrical failures to devastating fires. These can result in power disruptions, equipment damage, and, in the worst-case scenarios, even pose threats to lives. Schneider Electric fully comprehends the pressing need to offer authentic, high-quality solutions to avoid these potential risks,” he said.
With Schneider Electric’s Anti-Counterfeit Campaign being a driving force across select Nigerian markets, including Oshodi and Alaba, over the years, Mr Oyedeji said that certain measures are being implemented to ensure authenticity,
“The Anti-Counterfeit Campaign ‘s comprehensive strategy includes stringent quality control procedures, tools for product authentication, extensive public awareness campaigns, management, and development of new, and existing relationships with suppliers and distributors,” he noted.
On her part, the Marketing Communications Manager at Schneider Electric, Ms Omobolanle Omotayo, stated that, “Schneider Electric maintains stringent quality control standards throughout the product lifecycle, from design to distribution, and further ensures their authenticity by collaborating with reputable organizations such as the Standards Organisation of Nigeria (SON), the Nigerian Electricity Regulatory Commission (NERC) and Nigerian Electricity Management Services Agency (NEMSA).
“We work diligently with authorized distributors to guarantee authenticity, and we urge our customers to verify product authenticity through holograms attached to every Schneider Electric product in addition, they should buy only through official Schneider Electric channels. It is essential that our clients purchase our products exclusively from authorized sources.”
The Anti-Counterfeit Campaign demonstrates Schneider Electric’s unwavering commitment to making sure Nigerian customers receive original, high-quality electrical products that not only promote economic growth but also protect people and property.