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Dissecting the Value of Public Relations in CEO Media Performance Audit

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Philip Odiakose media performance audit

By: Philip Odiakose

Public relations (PR) is a crucial component of any organization’s communication strategy. It involves the management of communication between an organization and its stakeholders, including customers, employees, investors, and the media.

PR plays a significant role in shaping an organization’s reputation and can have a direct impact on its success. This is why it is essential for CEOs to understand the value of PR and to incorporate it into their media performance audit.

A media performance audit is a process that assesses an organization’s media coverage and evaluates its impact on the organization’s reputation, brand image, and business performance. The audit involves analyzing media coverage, identifying key messages, measuring the reach and impact of media coverage, and developing recommendations for improving media performance.

The value of PR in a media performance audit lies in its ability to shape the narrative of an organization’s media coverage. By leveraging PR strategies, CEOs can ensure that their organization’s key messages are being communicated effectively to the media and other stakeholders. This can help to enhance the organization’s reputation and brand image, ultimately leading to improved business performance.

One way that PR can be leveraged in a media performance audit is through the development of a media relations strategy. This involves identifying key media outlets and journalists, developing relationships with them, and pitching stories that align with the organization’s key messages. By doing so, CEOs can ensure that their organization is receiving positive coverage in the media, which can help to enhance its reputation and brand image.

Another way that PR can be leveraged in a media performance audit is through the development of a crisis communications plan. A crisis can have a significant impact on an organization’s reputation and business performance. By having a plan in place for how to respond to a crisis, CEOs can minimize the negative impact on their organization’s reputation and brand image. This can include strategies such as issuing statements, conducting media interviews, and engaging with stakeholders to address concerns.

In addition to these strategies, CEOs can also leverage media monitoring and intelligence consultants to track them and their organization’s media coverage and reputation by monitoring CEOs media coverage, which can identify trends, opportunities, and potential threats to their organization’s reputation. Media Intelligence consultants can provide insights into how stakeholders perceive the organization and can help to identify areas where improvements can be made.

In conclusion, the value of PR in a CEO media performance audit cannot be overstated. By leveraging PR strategies and tools, CEOs can ensure that their organization’s key messages are being effectively communicated to the media and other stakeholders. This can help to enhance the organization’s reputation and brand image, ultimately leading to improved business performance.

CEOs should work closely with their PR teams to develop a comprehensive media relations strategy, crisis communications plan, and monitoring and listening program that can help to optimize their organization’s media performance.

Philip Odiakose is the Chief Insights Consultant at P+ Measurement Services, a Media Intelligence Consultancy in Lagos state, Nigeria.

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Airtel Africa to Make Starlink Available to Customers

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Airtel eSIM

By Modupe Gbadeyanka

A partnership has been entered into between Airtel Africa Plc and SpaceX to make high-speed internet services accessible to customers in the region through Starlink.

With this collaboration, Airtel Africa will further enhance its next-generation satellite connectivity offerings and augment connectivity for enterprises, businesses, and socio-economic communities like schools, health centres in even the most rural parts of Africa. Airtel Africa will also explore rural coverage expansion through cellular backhauling.

“We remain deeply committed to our vision to enrich the lives of people of Africa. This partnership with SpaceX is a significant step to demonstrate our continued commitment to advancing Africa’s digital economy through strategic investments and partnerships.

“Next-generation satellite connectivity will ensure that every individual, business, and community have reliable and affordable voice and data connectivity even in the most remote and currently under-served parts of Africa,” the chief executive of Airtel Africa, Mr Sunil Taldar, said.

Also commenting, the Vice President of Starlink Business Operations at SpaceX. Chad Gibbs, said, “We are very excited to work with Airtel to bring the transformative benefits of Starlink to the African people in new and innovative ways.

“Starlink is available in more than 20 African markets and this agreement with Airtel highlights how, once licensed, Starlink welcomes the opportunity to join forces with important industry leaders to ensure as many people as possible can benefit from Starlink’s presence.

“The team at Airtel has played a pivotal role in Africa’s telecom story, so working with them to complement our direct offering across Africa makes great sense for our business.”

SpaceX has acquired requisite licenses in nine out of 14 countries within Airtel Africa’s footprint. Operating licenses for the other five countries are under process.

Airtel Africa and SpaceX say they will continue to explore other areas to promote digital inclusion in the continent as well as SpaceX’s ability to utilize and benefit from Airtel’s ground network infrastructure and other capabilities in Africa.

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Urn Necklace Guide: Materials, Styles & Personalization Tips

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Urn Necklace

Choosing memorial jewelry is never just about style—it’s about emotion, remembrance, and keeping a loved one close to your heart. If you’re looking for a way to hold on to someone who meant the world to you, you might have wondered: What kind of urn necklace is right for me?
With so many materials, designs, and personalization options out there, it’s completely normal to feel overwhelmed. But don’t worry—you’re not alone. This guide is here to help you navigate the most meaningful factors in selecting an urn necklace that honors both your loved one and your personal style.

Understanding the Purpose of Urn Necklaces

What Makes an Urn Necklace Special? An urn necklace is a discreet piece of jewelry that holds a small portion of ashes or other memorial keepsakes like a lock of hair, dried flowers, or even sand from a favorite place. Designed with sentiment and intention, these necklaces offer a tangible way to feel close to someone you’ve lost.
The best urn necklaces are not only symbolic, but also durable and beautiful enough to wear every day. They blend seamlessly into your wardrobe while carrying a deeply personal story within.

Choosing the Right Material

Material matters—not just for aesthetics, but for longevity. Here are some popular options you’ll encounter:

  • Stainless Steel: Durable, budget-friendly, and hypoallergenic, but may lack the luxurious feel of precious metals.
  • Sterling Silver: A timeless choice with a classic shine, though it may require occasional polishing.
  • 14K Gold: If you’re looking for something elegant and enduring, 14K gold urn necklaces are a stunning option. They resist tarnishing, carry long-term value, and offer warmth and brilliance that silver or steel can’t quite match.

If you’re gifting the necklace or planning to wear it daily, investing in high-quality materials like 14K gold ensures your keepsake stands the test of time—both physically and emotionally.

Finding a Style That Speaks to You

Classic, Minimalist, or Sentimental? Urn necklaces come in a wide range of styles, from bold statement pieces to minimal pendants you can layer with everyday jewelry. Think about your—or your recipient’s—style preferences:

  • Hearts, teardrops, and crosses offer universal symbolism and emotional appeal.
  • Cylinder-shaped pendants often appear sleek and modern.
  • Birthstone or gem-accented urn necklaces add color and personality.

When selecting a style, consider how “obvious” the urn aspect should be. Some prefer a pendant that clearly honors a loved one, while others seek something more subtle.

Add Meaning Through Personalization

Making the Necklace Truly Yours

One of the most beautiful things about memorial jewelry is the ability to personalize it. Here are a few ideas to make it unique:

  • Engrave a name, date, or quote that holds special meaning.
  • Choose a birthstone to represent the person or moment you want to remember.
  • Select a custom shape or symbol that resonates with your relationship.

Many pieces from YFN Jewelry offer custom engraving and birthstone options, so you can create a tribute that’s both intimate and elegant.

Recommended: 10K Gold Heart Cut Cubic Zirconia Urn Necklace for Ashes

If you’re looking for a gift that blends subtle beauty with heartfelt symbolism, the 10K Gold Heart Cut Cubic Zirconia Urn Necklace for Ashes is a top pick.

Designed with a delicate heart-shaped cubic zirconia stone, it sparkles brilliantly against the warm glow of 10K gold. Its pendant functions as a hidden urn—offering a discreet way to carry ashes while looking just like a fine piece of jewelry. The chain is dainty yet durable, making it perfect for everyday wear without sacrificing elegance.
Whether you’re gifting it for a birthday, memorial, or graduation, this necklace is a touching way to honor someone’s memory.

When to Give an Urn Necklace as a Gift

You might assume that urn necklaces are only suitable after a recent loss, but they’re actually meaningful for many life moments:

  • Birthdays: Honor someone who passed on the birthday of a surviving loved one.
  • Graduations: Offer spiritual comfort to someone entering a new chapter without a parent or guardian.
  • Mother’s Day or Father’s Day: A powerful way to remember and cherish.
  • Anniversaries of passing: Show you remember and care deeply.

Memorial jewelry is both comforting and personal—a heartfelt reminder that your loved one is never far away.

Tips for Wearing and Caring for Urn Necklaces

If you plan to wear your urn necklace daily, make sure to:

  • Remove it before showering or swimming to protect the integrity of the seal.
  • Use a soft cloth to clean it regularly.
  • Store it in a cool, dry place when not in use.

Most urn necklaces, including those from YFN Jewelry, come with secure screw-top or threaded closures to keep ashes safe. Still, it’s best to check the seal occasionally.

Why YFN Jewelry?

YFN Jewelry specializes in high-quality, meaningful pieces crafted from genuine materials like sterling silver and 14K gold. Their urn necklaces are thoughtfully designed to look like fine jewelry while offering the emotional comfort of memorial keepsakes.
Whether you’re looking for minimalist elegance or engraved personalization, YFN has a wide collection that caters to every taste and occasion.

Choosing the right urn necklace is a deeply personal decision—one that balances sentiment, craftsmanship, and everyday beauty. Whether you’re buying for yourself or a loved one, focusing on materials like 14K Gold Necklaces, selecting a meaningful design, and considering personalization will guide you toward a piece that truly honors your memories.
To explore more elegant and heartfelt options, visit YFN Jewelry and discover the piece that feels just right.

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How to Choose the Right Font for Your Custom Name Necklace

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YFN Jewelry

Why Font Matters More Than You Think

When it comes to custom jewelry, especially a name necklace, every detail counts. You might know the name you want to showcase and the metal you love—but have you thought about the font? The font is more than just a design detail. It sets the tone, reflects your style, and gives personality to the piece you’ll wear close to your heart every day.
So how do you choose the right font for your custom name necklace?

Whether you’re buying for yourself or as a thoughtful gift, this guide will help you navigate the most important considerations—from readability and aesthetics to personalization and symbolism.

Understanding the Impact of Font Choice

Fonts Are Emotional

Fonts communicate emotion—just like colors and shapes. A flowing script font can feel romantic and soft, while a bold serif font exudes strength and confidence. The font you choose says something about you or the person you’re gifting the necklace to.

A custom name necklace is something deeply personal. You’ll want a font that not only looks good but feels right.

It’s All About Balance

While it’s tempting to pick the most ornate font, remember that your necklace needs to be both legible and wearable. Think about the balance between beauty and clarity. The font should complement the metal, length, and birthstone—if you’ve added one. The best designs are harmonious in every detail.

Key Factors to Consider When Choosing a Font

Readability

Let’s start with the most practical consideration. A name necklace, especially if made in 14K gold, should be easy to read. Fonts that are too intricate can make the name hard to decipher from a distance. If you’re choosing a longer name or a double-name necklace, this is even more important.

Tip: Look for sample mock-ups before placing your order. Many brands, including YFN Jewelry, offer font previews so you can visualize how your name will look.

Style & Personality

Think about who the necklace is for. Are you choosing a gift for someone bold, creative, romantic, or classic? Match the font to the personality. Here are some general style cues:

  • Cursive/Script fonts: Feminine, elegant, and expressive. Great for romantic gifts or timeless keepsakes.
  • Block/Sans-serif fonts: Clean, modern, and versatile. Ideal for minimalists or unisex styling.
  • Serif fonts: Traditional, refined, and classic. A great choice for professional or formal appeal.

Necklace Size & Font Thickness

If you prefer a delicate chain or a minimalist look, a thin script font may blend beautifully. On the other hand, bolder fonts can look better on slightly heavier 14K Gold Necklaces, offering durability and a visual statement.

Thicker fonts also tend to hold their shape better over time, especially in softer metals like gold. If daily wear is your goal, a font with slightly more weight might be the smarter pick.

Popular Font Styles to Consider

1. Classic Script

This flowing, elegant font looks romantic and timeless. It works especially well with short names and looks beautiful in YFN Jewelry’s 14K gold custom designs. A popular choice for birthday, anniversary, or Valentine’s Day gifts.

2. Modern Sans Serif

Simple, chic, and contemporary. Perfect if you want a clean look that pairs easily with other chains and pendants.

3. Old English

Bold and full of personality. This style is often chosen for its strong visual impact and vintage aesthetic. Best for those who love edgy or nostalgic fashion.

4. Calligraphy-Inspired Fonts

Slightly more decorative than classic script, these fonts feel artistic and unique. Great for names with flowing letters like “Sophia” or “Isabella.”

Recommended: 14K Gold Custom Name Necklace With Birthstone

Looking for a piece that blends elegance, personalization, and high-end craftsmanship? The 14K Gold Custom Name Necklace With Birthstone from YFN Jewelry is an ideal choice.

This necklace allows you to select both the name and the font that best represent your story. The addition of a birthstone adds a symbolic layer—whether it’s your birth month, a loved one’s, or simply a color you adore. Made with real 14K gold, this necklace offers not just beauty but lasting quality.
The chain is adjustable for perfect layering, and the font options are carefully selected to balance grace with readability. It’s a perfect gift for birthdays, holidays, or milestone celebrations.

Matching Your Font to the Occasion

Gifting Tips

Choosing a font can also be occasion-specific. For example:

  • Graduation: Choose a strong, confident font to reflect a new chapter.
  • Mother’s Day: A soft script font adds warmth and emotional touch.
  • Anniversary: Romantic, flowing fonts work well, especially in gold with a heart charm or birthstone.

When you pair the right font with the right message, the necklace becomes more than jewelry—it becomes a memory.

Why Choose YFN Jewelry?

When you order from YFN Jewelry, you’re not just buying a necklace—you’re investing in thoughtful design, premium materials, and lasting sentiment. Their 14K Gold Necklaces are handcrafted with care, and the customization options—from font to gemstone—allow you to create a piece that’s uniquely yours.

With so many font choices and styling options, their name necklaces offer both emotional value and everyday elegance.

Choosing the right font for your custom name necklace is a deeply personal decision. It’s not just about what looks good—it’s about what feels right. By thinking through readability, style, personality, and occasion, you’ll end up with a necklace that not only complements your wardrobe but tells your story.
When you’re ready to create a piece that’s as unique as you are, visit YFN Jewelry and explore their full range of personalized name necklaces and 14K Gold Necklaces.

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