EvaluatePR 30 to Focus on Reputation, Reality, and Risk of Automation

By Modupe Gbadeyanka

The 30th edition EvaluatePR organised by Nigeria’s foremost independent media intelligence and PR measurement agency, P+ Measurement Services, will examine how the rapid rise of automation and AI in media and communications is reshaping reputation management.

A statement from the agency said the programme, themed Reputation, Reality, and the Risk of Automation, will take place on Friday, September 26, 2025, from 12:00 noon to 1:30 pm (WAT) on Google Meet.

While automation promises speed and efficiency, it also introduces new risks, from algorithm-driven bias to the erosion of authentic human storytelling.

Since its launch, EvaluatePR has become a global thought-leadership platform where communications, PR, and media experts debate the future of measurement and evaluation.

The September edition will bring together seasoned voices, including Steph Bridgeman, Media Intelligence Director at Experienced Media Analysts; Lukmon Oloyede, Managing Consultant at BrandArena Communications; Mayur Raja, Senior Manager, Operations at Onclusive India; and Petyo Bogdanov, Project Manager, Media Analytics at Commetric. These experts will unpack the realities of an industry at the crossroads of human judgment and machine intelligence.

The conversation will explore how organizations can protect credibility in a world where reputation can be amplified, or damaged, by automated systems. Attendees will gain practical insights into striking the right balance between technology and authenticity, ensuring that measurement frameworks remain transparent, ethical, and trusted.

Open to communications leaders, analysts, and professionals across industries, EvaluatePR offers an opportunity to rethink the role of reputation in a fast-changing, tech-driven media landscape.