Brands/Products
FCMB: When TVC Becomes a United Force
The recently unveiled campaign of the FCMB Group is a subtle attempt by the bank to play up the place of unity and team work in human activities. A reflection on the television commercial shows the patriotic zeal exhibited by the promoters of the financial institution.
Yes, it speaks to the essence of the bank on “The Power of the People”, but it achieves more than that because it has a tone of social responsibility. It evokes strong feelings and speaks to both the bank’s patrons as well as Nigerians at large.
The campaign captures the essence of team work and what can be achieved through a united force. For a diverse society like Nigeria, the TVC is a clarion call on each and every member of the society to work together to achieve their goals. In a way, there’s a lesson for customers of the bank and there are lessons for both leaders and the lead.
In another development, it can be viewed as a bold and audacious move, that reinforces the FCMB Initial Public Offering (IPO). At the heart of this campaign is a powerful 60-second TV commercial that eloquently captures the essence of unity and collective strength—highlighting the diverse entities that make up the FCMB Group.
As Nigerian banks navigate the ongoing recapitalisation race, this campaign could serve as a strategic advantage for FCMB. The Nigerian banking sector has been relatively subdued in recent years, but this creative push could mark the beginning of a resurgence—rekindling the era of engaging and memorable bank advertising.
Unity as a core message
Shot on location across Lagos, Abuja, and the breathtaking Mambilla Plateau, the TVC doesn’t just tell a story about financial strength; it inadvertently celebrates Nigeria itself. Each frame showcases the nation’s diversity, natural beauty, and the power of unity—subtly reinforcing the message that, just like FCMB’s group of companies, Nigeria thrives when its diverse elements come together as one.
The seamless transition of scenes, integrated with crisp visual metaphors, creates an immersive experience. The ad’s emotional resonance is heightened by a pulsating soundtrack composed by the legendary Cobhams Asuquo and the captivating narration of Laila Johnson-Salami. The combination of sound and visuals pulls viewers into the heart of the message—emphasizing strength through unity.
Women inclusivity
A standout element is the choice of a female voice-over—a deliberate and poignant creative decision. The campaign launched just two days after this year’s International Women’s Day, subtly paying homage to the vital role women play within FCMB and in the larger socio-economic landscape. The choice of Laila Johnson-Salami’s voice lends warmth, authority, and inclusiveness to the message, underscoring that women are not just contributors but key drivers of FCMB’s success story.
Element of collaboration
Conceptualized and executed by X3M Ideas, Africa’s leading creative powerhouse, in close partnership with the FCMB team, the campaign is a testament to the power of collaboration. It reflects the very essence of its message—that teamwork makes the dream work. The synergy between agency and client has resulted in a commercial that is not just a brand message but a cultural statement.
Succinctly speaking, FCMB’s new TVC does more than promote a brand; it promotes a vision of collective strength, national pride, and the power of unity. It is a bold reminder that when diverse forces come together, whether in banking or nation-building, they create something greater than the sum of their parts.
General appraisal
The essence of modern day advertising campaigns are not just to inform, educate and sell a product or even stimulate the desire to purchase. Of course, getting products off the shelf is the primary aim of any marketing campaign. It is also to break consumers’ resistance in an economic environment like Nigeria’s where the purchasing power is frustratingly low.
But it is getting deeper than that. Some advertising campaign materials are now designed to stimulate critical thinking and assessment which takes the receiver of such advertising messages to look beyond WHAT is being sold to HOW it is being sold.
There have been advertising campaign materials in recent times, but the one from the FCMB Group stands out. Not just in content, but in the underlying message as it relates to the essence of the brand that is being sold. The materials look beyond the Group’s well known banking footprints to unveil the varied deep expertise and value creation capabilities in its ecosystem across investment banking, investment management, and consumer finance that has ensured its market success.
The core message
The advert rhetorically asks if what thrills is the chord of a solo drummer or the symphony of the orchestra. Of course, the orchestra involves more than one performer. It also pricks the viewer’s imagination by inquiring if what makes a sports team thick is the brilliance of one player of the team effort that usually gets them over the line.
It does not end there. It also invokes rumination on whether what impresses the audience is the dancing and artistic talent of a solo dancer or the rhythmic and artistic precision of a troupe.
The message is that FCMB Group should not just be looked at as just delivering banking services. It is more than a bank. The Group is an integrated financial services provider that is connecting people with capital and markets and building a desirable future for Nigerians.
All these go beyond mere banking services to financial inclusion, capital raising (debt and equity), wealth management, estate management and more. The operating companies that make up the Group leverage its power to render a holistic service that transcends traditional banking. It is the power of the whole over the dexterity of just one entity no matter how good it is.
In the campaign, FCMB captures the enduring legacy of rendering seamless integrated financial services (a one stop shop concept) and it also invokes the power of its evolution over the years which have taken it beyond its investment banking heritage.
The team that conceptualised this campaign material deserves some accolades. If the battle is for the soul of the consumer in an extremely competitive industry like financial services, then the new campaign is sure to resonate with consumers and cement further emotional connection to the FCMB brand from its existing consumers and also draw would-be ones to the brand. And if this is achieved, then one can safely say an advertising campaign has been a resounding success.
Brands/Products
Sell Gift Cards in Nigeria Safely: Why Migo-Sell Gift Cards Is Becoming a Trusted Gift Card Trading Platform
As digital payments continue to expand across Africa, gift card trading has become one of the most practical ways for users in Nigeria and Ghana to convert digital value into cash. From Apple Gift Cards and Amazon Gift Cards to Steam, Google Play, and gaming-related cards, many users now prefer to sell gift card online to meet daily financial needs.
However, despite strong demand, the gift card exchange market in Nigeria still faces long-standing challenges. Delayed payments, unclear pricing, inconsistent verification standards, and increasing fraud cases have made trust the single most important factor when choosing a gift card trading platform.
Against this background, Migo – Sell Gift Cards is positioning itself as a more structured and reliable gift card trading app, focused on transparency, controlled verification, and predictable payouts rather than exaggerated promises.
Rising Demand, but Trust Remains the Industry’s Weak Point
For many users, converting gift cards to cash is no longer optional. While international gift cards are widely used for online shopping, subscriptions, and digital entertainment, not all Nigerian users can spend them directly within the local financial system.
As a result, redeeming gift cards for cash in Nigeria has become common practice. Yet user complaints across the market reveal recurring issues: hidden deductions, unstable gift card rates, rejected cards without explanation, and payouts that take far longer than expected.
Migo – Sell Gift Cards was developed after examining these weaknesses across the industry. Rather than competing solely on speed or headline rates, the platform aims to deliver consistency—clear rules, visible pricing, and realistic processing timelines.
Supporting High-Demand Gift Cards in Nigeria and Ghana
User demand in the Nigerian gift card market is highly diverse. Instead of limiting transactions to only a few brands, Migo – Sell Gift Cards supports a wide range of gift cards that are actively traded across Nigeria and Ghana, including:
Apple Gift Card, Amazon Gift Card, Steam Gift Card, Google Play Gift Card, Razer Gold Gift Card, Xbox Gift Card, PlayStation Gift Card, Roblox Gift Card, Vanilla Gift Card, Walmart MoneyCard, Target Gift Card, Macy’s Gift Card, Best Buy, GameStop, Nike Gift Card, Foot Locker Gift Card, Sephora Gift Card, Nordstrom, Coach Gift Card, Dollar General, NetSpend, Lowe’s, Paysafe Card, MoneyPak, American Express (Amex), go2bank, and One4All.
This broad coverage allows users to sell gift cards in Nigeria on a single platform, reducing the risks associated with switching between multiple gift card exchange services.
Controlled Speed Instead of Risky “Instant” Claims
In the gift card trading industry, “instant cashout” is often promoted but rarely explained. In practice, unverified speed frequently leads to disputes, failed payouts, or account restrictions.
Migo – Sell Gift Cards adopts a controlled processing approach, combining automated systems with manual verification to assess gift cards based on brand, type, and risk level. Once verification is completed, payouts are processed in Nigerian Naira (NGN) or Ghanaian Cedi (GHS).
This method prioritizes reliability and user protection while still aiming for timely cashouts within reasonable and clearly communicated timeframes.
Transparent Gift Card Rates in Nigeria
One of the biggest concerns for users is gift card rates in Nigeria, which can fluctuate frequently based on market conditions. Migo – Sell Gift Cards addresses this by displaying the available exchange rate before a user confirms a transaction.
Whether users want to sell Apple Gift Card, sell Steam Gift Card,sell macy’s gift card or trade other brands, pricing is visible upfront. Once a rate is accepted and verification is completed, there are no unexpected deductions, helping users better predict their final payout.
Simple and Consistent Trading Process
To make online gift card trading accessible to both new and experienced users, Migo – Sell Gift Cards keeps its workflow straightforward:
- Create an account (https://www.migogiftcard.com)
- Select the gift card type
- Submit gift card details or images
- Verification process
- Cash payout
This consistent structure reduces errors, improves clarity, and supports both first-time users and frequent traders.
Raising Standards in a High-Risk Digital Market
As Nigeria’s digital finance ecosystem grows, competition among gift card trading platforms is shifting away from speed alone toward risk management, transparency, and user communication.
Migo – Sell Gift Cards states that its long-term goal goes beyond completing transactions. By maintaining clear rules, stable execution, and responsive customer support, the platform aims to contribute to higher standards across the Nigeria gift card exchange industry.
Frequently Asked Questions (FAQ)
What is Migo – Sell Gift Cards and how does it work?
Migo- Sell Gift Cards is a digital gift card trading platform that allows users in Nigeria and Ghana to sell gift cards online and receive cash payouts after verification.
Is Migo – Sell Gift Cards a legitimate gift card trading platform in Nigeria?
Yes. Migo – Sell Gift Cards operates with structured verification procedures, transparent pricing, and consistent payout rules designed to reduce fraud and failed transactions.
What types of gift cards can I sell on Migo – Sell Gift Cards?
Migo – Sell Gift Cards supports Apple, Amazon, Steam, Google Play, Razer Gold, Xbox, PlayStation, Roblox, Vanilla Visa, Walmart MoneyCard, Target, Macy’s, Best Buy, GameStop, Nike, Foot Locker, Sephora, Nordstrom, Coach, Dollar General, NetSpend, Lowe’s, Paysafe Card, MoneyPak, Amex, go2bank, and One4All.
How fast is payment after selling a gift card?
Payment speed depends on the gift card type and verification process. Once verified, payouts are processed in NGN or GHS as quickly as possible while maintaining security.
Does Migo – Sell Gift Cards offer instant cashout?
Migo – Sell Gift Cards focuses on reliable and predictable cashouts. Some transactions are faster than others, but all go through verification to protect users.
How are gift card rates determined in Nigeria?
Rates depend on brand, demand, card type, and risk level. Migo – Sell Gift Cards shows the available rate before transaction confirmation, with no hidden deductions after verification.
Is it safe to sell gift cards online on Migo – Sell Gift Cards?
Selling gift cards online carries risk, but Migo – Sell Gift Cards reduces this through a combination of automated systems and manual review to improve transaction safety.
Who can use Migo – Sell Gift Cards?
Migo – Sell Gift Cards currently serves users in Nigeria and Ghana.
About Migo – Sell Gift Cards
Migo – Sell Gift Cards is a digital gift card trading app serving users in Nigeria and Ghana. The platform focuses on secure verification, transparent pricing, and reliable cash payouts, helping users safely convert gift cards into cash through a structured and trustworthy process.
Website: https://www.migogiftcard.com
iOS Download Link: https://apps.apple.com/us/app/migo-sell-gift-cards/id6670494373
Playstore Download Link: https://play.google.com/store/apps/details?id=com.antwallet.giftcard
By Adedapo Adesanya
Canal+ and Warner Bros. Discovery have signed a new multi-year, multi-territory agreement to strengthen their partnership internationally that will scrap the exit plans of channels like CNN International and Cartoon Network on pay television services -DStv and GOtv.
The last minute agreement reached on December 31, 2025, means 12 channels at risk of being yank off, including Discovery, CNN, TLC, Discovery Family, Real Time, Food Network, HGTV, Investigation Discovery, and Cartoon Network, will remain on both DStv and GOtv.
According to a statement by Canal+ yesterday, the deal between the two broadcasting giants spans multiple territories, including South Africa, the rest of Africa and regions in Europe where Canal+ also has operations.
Canal+ said: “This expanded agreement covers both the distribution of HBO Max and the renewal of several Warner Bros Discovery thematic channels across numerous regions.”
The announcement comes as a relief to DStv subscribers, who received notices via email and on-screen warnings from December 1, 2025, stating that the channels in question could be removed from their bouquets since contractual negotiations between Canal+ and Warner Bros Discovery had reached an impasse.
Regions outside Africa also affected by the new deal include Romania, Hungary, the Czech Republic and Slovakia, where Cartoon Network, Cartoonito and CNN International have been renewed.
Other Warner Bros channels renewed in European regions not available in Africa include Warner TV, Cinemax and TVN.
“Canal+ and its longstanding partner, Warner Bros Discovery, are pleased to announce the signing of a new multi-year and multi-territory agreement, marking a major milestone in the development of their collaboration on an international scale,” Canal+ stated.
The agreement between WBD and the French media group builds upon previous deals made in 2024, including the renewal of the exclusive pay-TV window for Warner Bros. Pictures films six months after their theatrical release in France and the integration of HBO Max within select Canal+ group offers.
It also comes during Netflix’s pending purchase of Warner Bros. Discovery, which could further position Canal+ as a power player on the global stage as the company already has distribution deals in place with Netflix.
By Aduragbemi Omiyale
Nigeria’s trusted hybrid and integrated electromechanical energy provider, JMG Limited, has completed the installation of solar power systems at three key fuel stations of NIPCO Plc.
The clean energy source was installed at NIPCO’s petrol dispensing outlets in Gwagwalada Abuja, Lekki Lagos, and Mpape Abuja.
This will help the organisation eliminate diesel reliance, and unlock more than N44 million in annual energy cost savings.
The installations feature advanced hybrid systems, combining solar arrays, lithium battery storage, and smart inverters to provide 24/7 energy for fuel pumps, lighting, and office operations. Each site has reported zero use of electricity or generator power since the systems were installed.
The three NIPCO stations now run on an advanced hybrid solar system that combines high‑efficiency PV panels, intelligent lithium‑battery storage and smart inverters.
Since commissioning, the sites have operated with zero grid or generator power, providing silent, clean, uninterrupted electricity for pumps, lighting and administration.
“We are proud to help NIPCO lead the energy transition at the retail level.
“The scalable architecture can be sized to each location and has already delivered significant savings, about 88,535 kWh/year, N44.4 million in annual cost savings and a 43.8‑tonne reduction in CO₂ emissions,” the Head of JMG’s Hybrid Solar Division, Mr Abbass Hussein, stated, adding that, “Collaborating with NIPCO on this initiative demonstrates a practical pathway for other firms to reduce both emissions and energy expenses.”
Also commenting, NIPCO’s Station Manager at Gwagwalada, Mr Idoko Jacob, said, “The stations have not relied on electricity or generator power on bright-weather days since commissioning. The solar systems fully meet our daily energy needs during such periods. On days with poor weather, we supplement the solar system with generator power to ensure uninterrupted operations.”
Business Post gathered that the NIPCO Gwagwalada Station has a solar output of 42,450 kWh/year, annual savings of N15.6 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 51.2kWh Lithium Battery Storage.
The NIPCO Lekki Station has a solar output of 3,635 kWh/year, annual savings of N12 million, and CO₂ reduction of 13,130.1 kg/year, with a system installed consisting of a 25kW Must Hybrid Inverter, 22.95kWp Solar PV, and 76.8kWh Lithium Battery Storage.
As for the NIPCO Mpape Station, it has a solar output of 42,450 kWh/year, annual savings of N16.8 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 61.44kWh Lithium Battery Storage.
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