Brands/Products
FCMB: When TVC Becomes a United Force
The recently unveiled campaign of the FCMB Group is a subtle attempt by the bank to play up the place of unity and team work in human activities. A reflection on the television commercial shows the patriotic zeal exhibited by the promoters of the financial institution.
Yes, it speaks to the essence of the bank on “The Power of the People”, but it achieves more than that because it has a tone of social responsibility. It evokes strong feelings and speaks to both the bank’s patrons as well as Nigerians at large.
The campaign captures the essence of team work and what can be achieved through a united force. For a diverse society like Nigeria, the TVC is a clarion call on each and every member of the society to work together to achieve their goals. In a way, there’s a lesson for customers of the bank and there are lessons for both leaders and the lead.
In another development, it can be viewed as a bold and audacious move, that reinforces the FCMB Initial Public Offering (IPO). At the heart of this campaign is a powerful 60-second TV commercial that eloquently captures the essence of unity and collective strength—highlighting the diverse entities that make up the FCMB Group.
As Nigerian banks navigate the ongoing recapitalisation race, this campaign could serve as a strategic advantage for FCMB. The Nigerian banking sector has been relatively subdued in recent years, but this creative push could mark the beginning of a resurgence—rekindling the era of engaging and memorable bank advertising.
Unity as a core message
Shot on location across Lagos, Abuja, and the breathtaking Mambilla Plateau, the TVC doesn’t just tell a story about financial strength; it inadvertently celebrates Nigeria itself. Each frame showcases the nation’s diversity, natural beauty, and the power of unity—subtly reinforcing the message that, just like FCMB’s group of companies, Nigeria thrives when its diverse elements come together as one.
The seamless transition of scenes, integrated with crisp visual metaphors, creates an immersive experience. The ad’s emotional resonance is heightened by a pulsating soundtrack composed by the legendary Cobhams Asuquo and the captivating narration of Laila Johnson-Salami. The combination of sound and visuals pulls viewers into the heart of the message—emphasizing strength through unity.
Women inclusivity
A standout element is the choice of a female voice-over—a deliberate and poignant creative decision. The campaign launched just two days after this year’s International Women’s Day, subtly paying homage to the vital role women play within FCMB and in the larger socio-economic landscape. The choice of Laila Johnson-Salami’s voice lends warmth, authority, and inclusiveness to the message, underscoring that women are not just contributors but key drivers of FCMB’s success story.
Element of collaboration
Conceptualized and executed by X3M Ideas, Africa’s leading creative powerhouse, in close partnership with the FCMB team, the campaign is a testament to the power of collaboration. It reflects the very essence of its message—that teamwork makes the dream work. The synergy between agency and client has resulted in a commercial that is not just a brand message but a cultural statement.
Succinctly speaking, FCMB’s new TVC does more than promote a brand; it promotes a vision of collective strength, national pride, and the power of unity. It is a bold reminder that when diverse forces come together, whether in banking or nation-building, they create something greater than the sum of their parts.
General appraisal
The essence of modern day advertising campaigns are not just to inform, educate and sell a product or even stimulate the desire to purchase. Of course, getting products off the shelf is the primary aim of any marketing campaign. It is also to break consumers’ resistance in an economic environment like Nigeria’s where the purchasing power is frustratingly low.
But it is getting deeper than that. Some advertising campaign materials are now designed to stimulate critical thinking and assessment which takes the receiver of such advertising messages to look beyond WHAT is being sold to HOW it is being sold.
There have been advertising campaign materials in recent times, but the one from the FCMB Group stands out. Not just in content, but in the underlying message as it relates to the essence of the brand that is being sold. The materials look beyond the Group’s well known banking footprints to unveil the varied deep expertise and value creation capabilities in its ecosystem across investment banking, investment management, and consumer finance that has ensured its market success.
The core message
The advert rhetorically asks if what thrills is the chord of a solo drummer or the symphony of the orchestra. Of course, the orchestra involves more than one performer. It also pricks the viewer’s imagination by inquiring if what makes a sports team thick is the brilliance of one player of the team effort that usually gets them over the line.
It does not end there. It also invokes rumination on whether what impresses the audience is the dancing and artistic talent of a solo dancer or the rhythmic and artistic precision of a troupe.
The message is that FCMB Group should not just be looked at as just delivering banking services. It is more than a bank. The Group is an integrated financial services provider that is connecting people with capital and markets and building a desirable future for Nigerians.
All these go beyond mere banking services to financial inclusion, capital raising (debt and equity), wealth management, estate management and more. The operating companies that make up the Group leverage its power to render a holistic service that transcends traditional banking. It is the power of the whole over the dexterity of just one entity no matter how good it is.
In the campaign, FCMB captures the enduring legacy of rendering seamless integrated financial services (a one stop shop concept) and it also invokes the power of its evolution over the years which have taken it beyond its investment banking heritage.
The team that conceptualised this campaign material deserves some accolades. If the battle is for the soul of the consumer in an extremely competitive industry like financial services, then the new campaign is sure to resonate with consumers and cement further emotional connection to the FCMB brand from its existing consumers and also draw would-be ones to the brand. And if this is achieved, then one can safely say an advertising campaign has been a resounding success.
Brands/Products
Subscribers to Enjoy Free Upgrades on Select DStv, GOtv Packages
By Modupe Gbadeyanka
MultiChoice Nigeria has commenced a one-month campaign tagged Open Time, offering new and existing subscribers free package upgrades.
A statement from the company disclosed that the promotion runs from June 1 to 30, 2026, and gives eligible DStv and GOtv customers access to higher subscription packages at no additional cost in the month of June.
However, these upgrades are on select DStv or GOtv packages. Subscribers will automatically be upgraded to a higher package at the price of their current subscription for the duration of the offer.
MultiChoice said the upgrade is intended to give subscribers a broader viewing experience for the month, spanning drama, sport, action and children’s programming available on the higher-tier packages.
Customers who pay for DStv Compact Plus or DStv Compact bouquets will be upgraded to DStv Premium, while DStv Confam customers will be upgraded to DStv Compact. DStv Yanga customers will receive access to DStv Confam.
Similarly, GOtv Supa and GOtv Max subscribers will receive access to the GOtv Supa Plus package, while GOtv Jolli subscribers will be upgraded to GOtv Max.
The upgrades will remain active for as long as the customer’s account is fully paid during the campaign period. At the end of the promotion on June 30, subscriptions will revert to their original packages.
Subscribers can renew or activate their accounts via the DStv and GOtv websites, the MyDStv and MyGOtv apps, USSD, banking channels or at payment points nationwide.
Brands/Products
Fringe Wigs Now Available at Twinkles Beauty
Twinkles Beauty has added fringe wigs to its catalogue, bringing one of the most directional styles in contemporary hair fashion to its growing international customer base. The launch positions the brand to meet demand for a look that has moved steadily from editorial runways into everyday wardrobes, earning a permanent place among the styles modern women return to consistently.
The fringe wig delivers something that most other wig styles do not: an instant change to the entire aura of the face. A well-constructed fringe alters the visual proportion of the forehead, draws attention to the eyes, and produces a finish that reads as intentional and precise. Unlike the bone straight wig, which leads with length and sleekness, or the body wave unit, which leads with movement and texture, the fringe wig leads with structure at the very front of the style. It is a design decision that changes everything about how a look is perceived, and it is why the fringe has maintained its relevance across decades of changing fashion without ever feeling dated.
Twinkles Beauty was founded with a clear commercial mandate: make premium human hair accessible to women who have historically been underserved by international pricing structures and inconsistent quality standards. The brand has built its operational foundation across Nigeria & Ghana before extending its delivery network to customers in the United States, Canada, the United Kingdom, and multiple additional international markets.
Every product in the Twinkles Beauty catalogue, from its frontal wigs to its precision-cut bob units and glueless options designed for everyday wear, is held to the same sourcing and construction standard regardless of the length or style category it falls under.
The fringe wig collection enters that catalogue with the same expectation. Units are constructed from premium human hair, with lace options that blend against a range of skin tones and cap architecture built for secure, comfortable wear. The collection covers multiple length options, meaning a customer who prefers the clean, above-the-shoulder finish of a shorter fringe unit and one who wants the same style at a longer, more dramatic length are both accommodated within the same launch. The fringe detail is consistent across lengths, delivering the defining characteristic of the style at every size available.
The addition reflects a pattern that has defined how Twinkles Beauty has grown its catalogue over time. New collections are introduced in direct response to what the brand’s customer base is purchasing and requesting, not simply in response to broad market trends. This intentional design means the store covers the full range of what a woman shopping for premium human hair actually wants. The collection spans from the ultra-sleek finishes that bone straight and HD lace units provide, to the textured, high-volume options that deep wave and curly units deliver, and now to the sharp, face-framing precision that the fringe collection brings.

Shopping on Twinkles Beauty
The full fringe wig collection is available now at Twinkles Beauty. Placing an order is a straightforward process:
- Visit twinklesbeauty.co and click the Shop tab in the navigation menu.
- Browse the Wigs category and select Fringe Wigs from the available options.
- Choose your preferred unit and review the product specifications, including length, density, lace type, and colour.
- Add your selected unit to the cart and proceed to checkout.
- Complete payment using any of the secure payment methods displayed at the checkout stage. Pricing is finalised on the product page and does not change at checkout.
- Receive your order confirmation and use the Track Order feature on the website to monitor your delivery.
Customers with questions before or after purchase can reach the Twinkles Beauty support team directly through the Contact Us page. The brand also maintains an active presence on Instagram, TikTok, and Facebook for customers who want to see products styled before making a selection.
International customers in the US, Canada, and the UK move through the same checkout process and receive the same delivery standards as customers ordering from within West Africa. Transparent pricing, reliable logistics, and consistent product quality apply across every market Twinkles Beauty serves.
Brands/Products
MultiChoice Nigeria Strengthens Dealer Partnerships at Engagement Forum
MultiChoice Nigeria, a CANAL+ company, has reaffirmed its commitment to strengthening collaboration with its dealer network at the MultiChoice Dealer Enterprise 2.0 forum held on Monday in Lagos.
The forum brought together the company’s mega dealers across Nigeria to discuss evolving market realities, customer expectations and new initiatives designed to support long-term business growth.
In her opening remarks, the Chief Executive Officer of MultiChoice Nigeria, Kemi Omotosho, described dealers as critical partners in the company’s growth journey and customer experience delivery.
“Our dealers remain the bridge between our business and millions of customers across the country. As the market evolves, it is important that our partnership model also evolves to ensure sustainable growth and shared value across the ecosystem,” she said.
The company unveiled enhancements to its dealer engagement across its DStv and GOtv businesses, reinforcing its commitment to supporting dealer profitability, operational growth and long-term sustainability.
Speaking on the initiatives, Chimaobi Eluigwe, Vice President, Sales, MultiChoice Nigeria, said the move reflects MultiChoice Nigeria’s intention to build a stronger and more rewarding partnership while positioning the dealer network for future growth.
“We are intentional about creating opportunities that allow our dealers to grow sustainably with the business. This is about strengthening partnerships, improving value creation and ensuring our dealers remain well-positioned for the future,” he said.
Dealers at the forum welcomed the initiatives, describing them as a positive step toward strengthening collaboration and improving business confidence.
According to Cordelia Ikeanyi, Managing Director at Eastland General Resources, the renewed engagement and enhanced benefits structure demonstrate MultiChoice Nigeria’s commitment to recognising the value dealers bring to the business.
“This is a step in the right direction for dealers. The improved communication and engagement from MultiChoice have made partners feel more valued and included, and the new initiatives will support business expansion and help us explore untapped opportunities,” she said.
Also speaking at the forum, Ifeanyi Onyibo, CEO of Radac Communications Limited, noted that dealers have experienced more engagement and clearer communication in recent months, describing the renewed approach as a positive development for the dealer ecosystem.
“There has been a noticeable improvement in communication and engagement, and initiatives like this give partners greater confidence in the direction of the business,” he said.
The forum also featured a feedback session where dealers shared market insights, customer trends, and recommendations aimed at improving service delivery and strengthening customer experience across the country.
Awards were presented to top-performing dealers in recognition of their sales performance, customer service excellence and commitment to growing the MultiChoice business nationwide.
With the Dealer Enterprise 2.0, MultiChoice Nigeria reaffirmed its commitment to working closely with dealers to strengthen partnerships, improve collaboration and drive shared growth across the country.
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