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German Firm Partners Freddy Hirsch Nigeria to Boost Food Innovation

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Freddy Hirsch Nigeria Boost Food Innovation

By Sodeinde Temidayo David

In a bid to boost food innovation across West Africa, a German-based nutrition supplier, Symrise AG, has partnered with Freddy Hirsch Nigeria, a manufacturer of ingredients.

According to the statement issued today by Symrise AG, the partnership will focus on the development, launch and commercialization of transformational food products, which includes general seasoning, bouillon meat, snacks, and instant noodles.

Freddy Hirsch Nigeria, a leading West African manufacturer of ingredients and flavours, boasts world-class Research, Development, and Application laboratories and manufacturing facilities.

On the other hand, Symrise AG is a global multi-billion-dollar fragrance, care, flavour, and nutrition supplier present in over 100 countries.

According to the Sub Regional Director, Flavour Africa Middle East, Symrise AG, Mr Sofiane Berrahmoune, the company is set to deliver its products and services at a greater speed to market in Africa, and for this reason, has partnered with Freddy Hirsch Nigeria.

Symrise AG spokesperson further stated that the partnership will give the company deeper access to valuable insights about Africa’s food industry.

This follows as increasing urbanization, rising incomes, a growing regional population, and evolving lifestyle changes are driving the African food flavour and enhancer ingredient market and increasing the consumption of processed foods and beverages.

The global flavour and fragrance market is projected to reach $36 billion in 2022 with Africa expected to play one of the biggest growth opportunities.

Also, according to a forecast for the period of 2020 to 2025, the Africa food flavour and enhancer market is foretold to witness a compound annual growth rate CAGR of 5.12 per cent as the continent proved to be a growing market.

Mr Berrahmoune concluded his statement by saying “together, we are stronger than ever, committed to co-create with Freddy Hirsch Nigeria, combining the best of our strengths and leveraging our strong global footprint with our winning local flexibility, market, and consumer understanding.”

Also speaking on the partnership, the Managing Director of Freddy Hirsch Nigeria, Mr Kojo Brifo, expressed that his company is set to achieve its vision of creating authentic African flavours and tastes.

He noted that Freddy Hirsch has invested in a Research, Development, and Application laboratory and a manufacturing facility with world-class quality management systems, in West Africa.

Mr Brifo added that partnership with Symrise AG will provide an acceleration of flavour development across West Africa and will increase the creativity of customized flavours, help our customers attain speed to market, and enhance their operational agility.

Together, Symrise AG and Freddy Hirsch Nigeria are set to position themselves as the leading contributors to the evolution of the food and beverage industry in West Africa and the Middle East.

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Verve Urges Cardholders to Partake in Ongoing Promo

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Verve Live the Good Life Campaign

By Adedapo Adesanya

Verve cardholders have been advised to join the ongoing customer loyalty reward promo, which started in August 2022 and will end on October 30, 2022.

The payments company introduced the campaign to reward cardholders with exciting gifts and cash prizes that will enhance customer satisfaction and loyalty.

Customers can enjoy their slice of the N70 million up for grabs in the promo. The more transactions carried out with Verve cards on POS, WEB, ATMs, and Paycodes, the closer they are to being amongst the 20 customers to cruise in the millionaire club.

Verve cardholders will be able to enjoy a 10 per cent weekly cashback on transactions. Also, 200 customers will win N20,000 each month.

The promo is open to Verve cardholders of First Bank, Zenith, Access, Ecobank, FCMB, Union, Fidelity, and UBA. And If customers do not have a Verve card yet or it has expired, they can ask their banks for a Verve card or reactivate the expired cards.

Verve continues to reward customers for their continued patronage, and the Transact and Enjoy Promo is set to benefit millions of cardholders with exciting winnings.

To qualify for the promo, Verve cardholders with active accounts can start transacting with existing Verve cards or renew their expired Verve cards. Also, non-Verve card holders can ask their banks for a Verve card to participate and increase their chances of winning great rewards.

For three consecutive years, the leading card brand, Verve, has continued to reward thousands of cardholders for their patronage in line with its mandate to provide a life of convenience for existing and prospective customers. This promo is one of several reward initiatives of Verve.

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Project Empower Business Accelerator Programme 2022 for Nigerian Entrepreneurs

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business accelerator programme

The Micro Small and Medium Enterprises (MSMEs) across Nigeria are on a path to the global Entrepreneurship Stage as the internet has enabled them to make their products and services available to customers within Nigeria and across different continents. Project Empower is an opportunity many indigenous businesses in Nigeria can explore to create quality and become competitive by adding value globally.

Project Empower is an initiative of IHS Towers to support 500 entrepreneurs and businesses to build sustainable brands. The business accelerator programme for Nigerian-owned businesses is a 3-month online intensive training program to support top-notch, emerging and innovative businesses.

Project Empower Acceleration Programme Involves

Training: The accelerator programme is designed to help start-ups and MSMEs brand their products, build products and services that solve real-life problems and gain traction.

Mentorship:  The program allows us to meet with mentors who are resource persons with reasonable years of experience in supporting entrepreneurs to grow their businesses to scale.

Funding Support: At the end of the accelerator programme, participants would have business plans fully developed to access funding from various already existing financial institutions and donors of their choice.

Am I Eligible To Apply for the Startup Nigeria Program?

The 2022 Project Empower Accelerator Programme will target Nigerian startups and MSMEs

The following businesses are eligible to apply for Project Empower Accelerator Programme.

  • Agriculture
  • ICT
  • Fashion
  • Health
  • Food or Beverage Production
  • Media
  • Wholesale or Retail
  • Education
  • Hospitality
  • Interior Design & Real Estate

Program Timeline

  • Application Opens
  • Application deadline
  • Selection process begins
  • Selection process ends
  • Training commences
  • Training ends
  • Pitching competition for 3 top performing businesses

Application Process

All applications are online via https://projectempower.org/application.

Enquiries

Email: info@projectempower.org
Website: www.projectempower.org
WhatsApp: 081 38965157

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Alitheia IDF Invests $11m in SweepSouth

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SweepSouth Alitheia IDF

By Aduragbemi Omiyale

The excellent services offered by SweepSouth have attracted the attention of Alitheia IDF as it has invested about $11 million into the online home services platform providing cleaning services to a wide range of customers across Africa.

Co-founded in 2014 by Aisha Pandor and Alen Ribic, SweepSouth has a presence in Africa’s four key tech markets: South Africa, Kenya, Nigeria, and Egypt.

This latest round of funding will allow the company to further develop and grow its infrastructure and team in South Africa, roll out new services in existing markets, and pursue both greenfield expansions and acquisitions across the African continent and beyond.

In addition to its expansion efforts, SweepSouth will scale its current efforts to improve the economic and legal rights of domestic workers through efforts such as the SweepSouth Report on Pay and Working Conditions for Domestic Workers Across Africa – a report that highlights the struggles of domestic workers in Africa and encourages more action from governments and stakeholders.

The investment of Alitheia IDF, Africa’s first and largest gender-lens private equity fund, in SouthSweep comes after its acquisition of Egyptian home services platform, Filkhedma, in December 2021

“This new funding round is an important one for our team as we continue to scale in South Africa, and further grow our operations in Kenya, Nigeria, and Egypt,” says Aisha Pandor, co-founder of SweepSouth.

“We’re excited to continue SweepSouth’s work in connecting customers with home service providers across the continent, building a platform that empowers domestic workers and local tradespeople.

“We are particularly proud to have raised funding from Alitheia IDF, a female-led fund, and to have included more women investors on the cap table via a female-focused SPV during this round. We are excited about what this means for us going forward and thrilled to have Polo Leteka from Alitheia IDF join the board,” she added.

“We are proud to support SweepSouth’s growth as it expands its platform that substantially improves the financial and social outcomes for domestic workers across Africa, most of which are women. In the domestic services industry, which is notoriously informal and exploitative, SweepSouth’s model solves autonomy, security, increasing income for its service providers, and affordability and flexibility for its end users. AIF’s investment will enable the development of infrastructure and operations that will deliver growth for stakeholders – particularly domestic workers and local tradespeople at the base of the economic pyramid,” says Polo Leteka, Principal Partner, Alitheia IDF Fund.

Alen Ribic, the co-founder of SweepSouth, adds: “We’re excited about bringing new shareholders on board in our mission to build technology that aids in providing meaningful connections – giving customers access to safe, convenient services, and home service providers access to decent work opportunities under dignified conditions.”

It was learned that the size of the round, which is SweepSouth’s largest to date, is a result of strong growth in the company’s valuation and social impact since the previous funding round.

Current investors Naspers Foundry, The Michael and Susan Dell Foundation, and Futuregrowth Asset Management all committed to participate in this new round, as did new investors Endeavor Catalyst, Endeavor’s Harvest Fund II, Caruso Ventures, and E4E Africa.

Alitheia IDF, Africa’s first women-focused and women-led private equity fund, is a $100 million gender-lens fund co-founded and managed by two women-led firms – Alitheia Capital (Lagos, Nigeria) and IDF Capital (Johannesburg, South Africa).

The fund, which announced its final close in 2021 to become the largest gender-lens private equity fund in Africa, identifies, invests in, and grows SMEs led by gender-diverse teams in six African countries: Nigeria, South Africa, Ghana, Lesotho, Zimbabwe, and Zambia.

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