Brands/Products
GOtv Nigeria Rewards Customers With Discounts
By Adedapo Adesanya
GOtv Nigeria has announced the return of its special reward campaign, GOtv Dey Your Side, designed to appreciate loyal customers for their continued support and give them discounts, more content and more value this March.
The campaign, which kicks off on Tuesday, March 2, will see customers on GOtv Jolli and GOtv Jinja enjoy discounts up to 32 per cent and an upgraded viewing on GOtv Max, which is the highest package offering on the platform.
Speaking on this, Mr John Ugbe, Chief Executive Officer, MultiChoice Nigeria, explained that the offer was borne out of GOtv’s desire to show support to subscribers, who have remained loyal to the service, by offering them more for less money in an economic situation worsened by the COVID-19 pandemic.
“We are ensuring quality home entertainment continues to remain affordable, against the backdrop of the ongoing second wave of the pandemic and its attendant economic strain.
“We are also committed to Nigeria’s efforts to curb the spread of the coronavirus, part of which requires people to stay home more. With this offer, we are making their stay at home a lot more enjoyable – and affordable,” said Mr Ugbe.
The campaign offer is open to GOtv Jolli and Jinja customers when they renew their subscription for N2,460 on GOtv Jolli and get upgraded to GOtv Max worth N3,600 with 75+ world-class channels.
GOtv Max is a bigger petri-dish of quality home entertainment, offering access to top channels such as ESPN, SuperSport La Liga, BET, FOX, M-Net Movies 4, StarLife, Africa Magic Family, Cartoon Network, Investigation Discovery and much more.
For football fans, GOtv Max offers access to the best European leagues, including LaLiga, Serie A and select Premier League matches. Also, available on GOtv Max are matches of the English Football League (EFL), Major League Soccer (MLS), Scottish Premier Football League (SPFL), Dutch Eredivisie and other popular premier American leagues on ESPN and all the action on All Elite Wrestling.
Subscribers equally have access to blockbuster local and international telenovelas on Telemundo, Televista and Eva Plus.
To take advantage of this offer, customers can visit the company’s website, any MultiChoice or dealer office or download the MyGOtv app from the iOS and Android store.
Brands/Products
Signs It’s Time to Replace Your Old Boiler
When to replace a boiler can begin with knowing the age of your system. Most modern boilers are built to serve their purpose for around 10 to 15 years. When your system has reached, or even passed, this mark, it may be wise to look into new, more energy-efficient systems. Technology is advancing significantly, providing better performance and reliability in new models.
- Increasingly Expensive Energy
When your monthly energy bills start increasing despite similar usage patterns, it may be a sign that your boiler is becoming less efficient. A boiler replacement can result in considerable improvements in energy consumption. Modern systems are designed with advanced energy-saving features that help maintain comfortable temperatures while operating more efficiently.
- Changes in Water Temperature
If you have noticed inconsistent water temperatures or longer waiting times for hot water, these could be signals that your boiler is working harder than necessary. Modern replacement options offer superior temperature control and faster heating responses, ensuring consistent comfort throughout your home.
- Unusual Sounds and Operations
Gentle operational sounds are normal for any boiler, but if you notice new or unusual noises, it might be time to consider an upgrade. Modern replacement systems operate quietly and smoothly, providing peace of mind along with reliable heating performance.
- Frequency of Repairs
When your current system needs more frequent attention from heating professionals, investing in a replacement may be more economical. New boilers come with manufacturer warranties and require minimal maintenance in their early years, offering greater reliability and peace of mind.
- Room Temperature Variations
If the rooms in your house feel cold compared to others, or you are having difficulties with maintaining similar temperatures, you probably have an underperforming heating system. Replacing the boiler can help ensure the heating is more uniform and consistent throughout the home.
- Environmental Factors
Modern boiler systems are designed with the environment in mind. Selecting a replacement can reduce your carbon footprint and provide better heating performance. Newer models are designed to produce fewer emissions while maximizing efficiency.
- Improved Control Options
Today’s boiler models offer smart features not available in older models. Some of these include programmable settings, remote control, and adaptive learning technologies that learn about your lifestyle and preferences.
- Space and Aesthetics
Modern boilers are often more compact and visually appealing than their predecessors. A new boiler can free up valuable space in your home while providing a more contemporary look. These newer systems can be installed in various locations, offering greater flexibility in home design.
- Future-Proofing Your Home
A boiler is an investment that future-proofs your home’s heating system by allowing installation compatible with smart home technology and integration with other heating solutions for possible upgrades or additions to the heating system in the near future.
Conclusion
Choosing a new heating system or a new boiler may lead to you making some comfortable choices with a heating upgrade that benefits the overall well-being of your house. Proper assistance from experts, the right advice on new products and techniques in current technology, and good engineering will help you acquire an ideal heater. An upgraded boiler comes with the comfort of the assurance of effective home heating provided by technology nowadays.
Brands/Products
TRUMP 2.0: How Nigerian Media Is Tracking Trump’s Presidency and Why Brands Should Care
Nigerian media has been abuzz with discussions ranging from Trump’s controversial policies during his first term to speculations about what his leadership could mean for Africa. During the inauguration, notable themes of economic revival and national pride were underscored, with Trump promising a “golden age” for America. (NPR.org) Yet, Nigerian outlets have cautiously emphasized the risks his leadership might pose to U.S.-Africa relations, focusing on issues like trade, immigration, and foreign aid.
Nigerian media monitoring and intelligence consultancy P+ Measurement Services have identified a few critical trends in Trump-related coverage within Nigeria:
- Media Exposure Share: Analysis shows that 58% of the stories about Trump’s inauguration and its potential impact on Nigeria appeared in major print and online publications such as The Guardian Nigeria, Dailypost.ng, and ThisDay. Broadcast media accounted for 29% of coverage, while social media discussions made up the remaining 13%. This distribution underscores the importance of print and online platforms in shaping public perception and discourse.
- Sentiment Analysis: Neutral to negative sentiments dominated the narrative, with 62% of analyzed articles adopting a cautious tone. Coverage focused on concerns over Trump’s history of unpredictable policies, trade wars, and his limited engagement with Africa during his previous term. Positive sentiment accounted for just 21%, largely emphasizing hopes for improved trade relations or potential policy shifts favoring Africa.
- Earned Media Performance: Media intelligence from P+ Measurement Services highlights that Nigeria generated significant earned media exposure about Trump, with mentions of “Nigeria” in U.S. inauguration coverage up by 19% compared to Biden’s inauguration four years ago. However, much of this media engagement stemmed from concerns rather than optimism.
- Reputation and Policy Context: Trump’s first presidency saw restrictions on immigration and limited engagement with African development initiatives. Many Nigerian commentators fear his return could amplify these challenges, particularly around visas, trade agreements like AGOA, and strategic defense collaborations.
The results emphasize the necessity of continuous media monitoring and intelligence for three key stakeholder groups in Nigeria:
- Policymakers: Nigerian government officials must leverage near-real-time media analysis to understand policy shifts in Washington and how they impact Nigeria. With the U.S. being a major trading partner, monitoring Trump’s statements, speeches, and executive orders can provide early warnings about potential changes to tariffs, sanctions, or aid structures. Policymakers can use this data to craft timely responses and maintain Nigeria’s strategic positioning on the global stage.
- Corporate Brands in Nigeria: Companies engaged in sectors such as agriculture, oil and gas, and technology must monitor global economic trends sparked by Trump’s policies. For example, renewed energy dominance strategies by the U.S. may disrupt Nigeria’s crude oil exports. Similarly, stricter immigration laws could limit talent mobility for Nigerian tech firms with global ties.
- Global Brands Operating in Nigeria: Multinationals like Procter & Gamble , MTN Nigeria , and The Coca-Cola Company must consider how Trump’s “America First” policy could impact supply chains, investments, and partnerships. Continuous media sentiment tracking within Nigerian media offers these brands valuable insights into local consumer behavior and reputation management in response to U.S. policy shifts.
As we look ahead, Trump’s policies and their global implications will continue to shape media narratives in Nigeria. Understanding the evolving landscape requires consistent monitoring and deeper media analysis. Nigerian stakeholders—across public and private sectors—must remain agile, leveraging insights derived from structured media intelligence to safeguard their interests and anticipate changes effectively.
Philip Odiakose is a leader and advocate of PR measurement, evaluation and media monitoring in Nigeria. He is also the Chief Media Analyst at P+ Measurement Services, a member of AMEC, NIPR and AMCRON
Brands/Products
The Merits of a Digital Marketing Agency
As the business environment continues to grow rapidly in the digital era, organizations need to be strategic to survive. Marketing in the digital age is very important for clients and creating a presence on the world wide web. But the management of digital campaigns has its own time, skill, and capital. Business owners should consider hiring a digital marketing agency to make a change and really get their strategies done.
What to expect from a digital marketing agency
Expert knowledge and skills
Digital marketing agencies employ people who focus mainly on online advertising, social media marketing, SEO, and others. Their knowledge guarantees your campaigns are well strategized as well as launched to gain the intended objectives. Agencies keep updated with the latest trends and algorithms, thus the best for your business. This way, you do not have to guess which method is the best; time and money are saved as you are working with the experts. However, you get to enhance tested and working techniques that will be appropriate for your business.
Time saving solutions
It is already quite challenging to manage a business. The management of digital marketing campaigns can be overwhelming even for the most orderly teams. Some activities, such as writing content, identifying keywords, and keeping an eye on ads, are daily activities. A digital marketing agency relieves you of this responsibility. They take care of everything for you so that you can attend to other core business that your enterprise involves. It also prevents stress since it is time saving.
Cost effective strategies
It is quite reasonable to think that hiring a digital marketing agency will ultimately cost more, but in fact, it does not. Mismanaged campaigns therefore result in a lot of funds being spent without any returns. Agencies improve your ads so that each dollar you use is well spent. They also give account information where one can be able to see where the money has been spent. This is why they want to ensure that they give you the highest return on investment, hence the value of their services.
Data driven results
Another benefit of hiring a digital marketing agency is that you will be dealing with data most of the time. They point to their sites’ performance using the traffic hits, click through rates, and conversion rates among others. It is the best approach because it means that your campaigns are always being optimized. The reports and updates are made frequently to ensure that you are aware of your progress.
A collaborative partnership
Outsourcing means that you are not entirely giving total control of the process to the agency. It is however a teamwork whereby you are on the same side as the agency. First, agencies devote time to understand your business, its goals and its audience. With this partnership, the campaigns you get are based on what you want. easily get engaged in the process since there are constant communications and updates are always provided to you.
Staying ahead of trends
The digital marketing environment keeps on changing because of the SaaS development services. It is due to the fact that new tools, platforms and strategies are developed all the time. Adapting to these changes, however, may be quite difficult for business organizations. That is why digital marketing agencies are never left behind in these trends. It is flexible to make sure your campaigns are on track and responsive. This kind of approach puts your business in a vantage point especially in this ever advancing digital marketplace.
Concluding
In essence, the hiring of a digital marketing agency is laden with numerous advantages to the end user. It would mean contracting out the digital marketing mandate to an agency to ensure that you manage your business while they handle everything. It is an investment that will make you a success in this modern world market without any doubt.
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