By Aduragbemi Omiyale
In a bid to quench the thirst of its consumers, a notable beer company, Heineken, has introduced a stylish 45cl bottle.
At a press conference held in Awka, Anambra State recently for the unveiling of the newly designed bottle, the brewer noted that it was uniquely tailored for Nigeria’s younger demographic, particularly Millennials and Gen Z consumers.
It further said the 45cl bottle represents its unwavering commitment to evolving with its consumers, delivering an exceptional drinking experience that resonates with the new generation of beer lovers in Nigeria.
The Brand Manager for Heineken at the Nigerian Breweries, Mr Azuka Ijenebe, while addressing journalists, said the bottle offers just the right amount of beer—striking the perfect balance for those who want a drink that’s neither too little nor too much.
“The launch of our 45cl bottle is an exciting development for us. We understand that today’s younger consumers value both style and practicality, and this new bottle is designed to meet those needs.
“It’s not just about the look; it’s about offering a size that fits seamlessly into their lifestyle—something stylish and just the right amount for a satisfying experience,” he said at the exclusive event, which had key distributors, and other trade partners in attendance.
“We are thrilled to introduce the Heineken 45cl bottle to the Nigerian market. This new size is a perfect match for the younger generation who appreciate a product that is modern and convenient.
“We believe that this bottle will not only appeal to their sense of style but also provide them with the ideal amount of beer—meeting them right in the middle.
“It’s another way we’re raising the bar and ensuring that Heineken continues to lead in both taste and innovation,” the Portfolio Manager for Premium Brands at Nigerian Breweries, Ms Maria Shadeko, also stated.
Adedapo Adesanya 
Business Post Contributor