Brands/Products
How Start-ups Can Leverage 360 Degrees Marketing Techniques to Increase Sales
By Emmanuel Otori
Sales are a determinant of whether a business would survive or not. The lifeblood of every business is embedded in the day-to-day activities that can generate consistent cash flow.
Some organizations get caught up in trying to do many things are at a time which makes their progression towards activities that contribute to their downline flawed and is visible in the finances of the organizations.
Organizations are not necessarily alarmed until there is a sharp drop in revenue; however, a sharp drop in revenue is only an indication of many other factors beyond what has been observed. This revenue drop is a symptom that some core activities are ailing such as staff retention, customer service, lack of repeat sales, poor product management, unclear definitions of the target market, lack of promotional.
If the sale is consistent, a business can survive the most difficult phases as cash flow is directly linked to the overall activities.
The most important question to ask then is “how can more sales be made”? Without asking this question, the business risks every other form of major distraction.
The 360 degrees Marketing Techniques
The 360 degrees marketing techniques are sometimes called Integrated Marketing Communications (IMC). These techniques are a mix of several activities that organizations are engaged in to increase awareness about a product or service.
The perception of visibility by a customer over a long period of time consistently makes a brand become a sort of inevitable to a customer whenever they need to make a purchasing decision as the brand is the first to come to mind due to the number of exposures they have had with the prospect and vice-versa.
Email Marketing
Email is one of the easiest and fastest ways to reach a large audience and when properly deployed has the potential to create a consistent stream of customers, as it takes the form of a closed user group through the reception of newsletters by the customers and overtime a relationship is built through readership as the audience are regularly updated about eh activities of the organization or products and services.
Email Marketing also helps to create some form of targets as there are metrics that could show who reads a particular newsletter and how many times. Observing the behaviour of the readers and the type of content they are reading could initiate a purchase decision by offering a product that compliments what they read.
Blogging
Blogging is similar to email marketing, but while email marketing is only sent to subscribers or users generated through a third party, blogging reaches out to all possible audiences that are online and serves as a tool to consistently inform customers about the product, services or activities of a business. Regular blogging should average up to 3-5 blog posts weekly to make conversions; this done over a period of 6 months is a guarantee for increased sales.
Granting Media Interviews
As much as the new media is emerging greatly, the traditional media still holds a sit in the preference of most audiences and the ability to use these tools such as television, radio and print media is key to reaching a lot of people. The conversations on these platforms create a direct connection with the listeners as it is visual and the ability to see the person being interviewed as they share industry-based experience makes them look to most audiences like thought leaders. This done over time would make such personality become a face and voice in their sector.
Search Engine Optimization (SEO)
Search Engine Optimization is arguably the first on the list of all techniques as it reduces the time, effort and energy to directly reach out to prospective customers. SEO guarantees that prospects can easily find an offer and make a purchase decision as it places a brand right where the audience is seeking answers. Sales are also made round the clock with no limitation of where the customer buys from.
Networking
Getting exposure as a Founder for your business is necessary to build a personal brand first, as this benefit extends to a business brand as trust can easily be built when people can interact with the owner of the business. A core part of business visibility is to ensure that a business owner continuously puts themselves out there as many times as possible, and this consistency over time is able to drastically build loyalty right from the onset and sales.
While there are many other techniques in addition to the ones mentioned, engaging in one or more of these activities has the potential to increase the revenue base of the business and reachability.
Emmanuel Otori has worked on the GEM Project of the World Bank, conducted training for entrepreneurs and professionals at the Abuja Enterprise Agency and has over 8 years of experience working with over 50 SMEs across Nigeria. He can be reached via https://www.linkedin.com/in/emmanuelotori/
By Aduragbemi Omiyale
A corporate manifesto video featuring employees from around the globe has been released by a leading global enabler of digital advertising, fintech services and education technology, Aleph Group, to mark its 20th anniversary.
The campaign captures the company’s unique philosophy, At Aleph, there’s no room for small dreams. That’s why big things happen.
The video highlights Aleph’s journey and commitment to empowering businesses and individuals by providing access to the tools and platforms they need to thrive in the digital economy.
It was created to celebrate two decades of innovation, growth, and its mission to make the digital world more accessible for everyone.
“Aleph’s success has been fuelled by its commitment to creating lasting value, extending the reach of digital advertising and making a difference in emerging markets.
“When we started, we didn’t dream of being part of the digital world; we dreamed of making it possible for everyone to be part of the digital world,” the manifesto reads.
Commenting, the Managing Director for West Africa at Aleph, Mr Stanislaus Martins, said, “Our collaboration with the Federal Ministry of Communications, Innovation and Digital Economy reflects our ongoing commitment to supporting Nigeria’s digital growth.
“With Aleph’s expanded partnership with Pinterest and TikTok, we can now offer brands in Nigeria access to one of the world’s leading visual discovery and social media platforms, helping them reach millions of users passionate about discovering new ideas.
“These partnerships unlock new opportunities for Nigerian advertisers to connect with engaged audiences, driving meaningful engagement and business growth. Together, we’re excited to help businesses in Nigeria thrive in the digital age.”
Also, the founder of the organisation, Gaston Taratuta, said, “Our success has always been about more than growth. It’s been about helping others grow, from our partners and clients to the communities we serve.>
From its humble beginnings in Miami in 2005 to becoming a global leader in the digital advertising ecosystem, Aleph has consistently challenged the status quo, breaking down barriers and creating opportunities in over 150 markets worldwide, with more than 60 exclusive partnerships, serving more than 26,000 advertisers globally and over 1500 employees worldwide.
February is here, and love is in the air. From grand romantic gestures to quiet family moments, this is the season to celebrate connections of all kinds – whether it’s romantic, platonic, or familial. But let’s face it: nothing pairs better with love than the perfect line-up of entertainment. That’s why DStv and GOtv are serving up a Month of Love packed with irresistible content for everyone, and every mood and moment.
Whether you’re planning a cozy date night, need something fun for family bonding, or just want to spend some quality me-time with your screen, February’s entertainment line-up promises to keep your heart full and your screen busy.
Step Up Your Love Story
Kickstart Valentine’s Month with DStv and GOtv’s Step Up offer, which gives you more entertainment for less. Upgrade your package, and we’ll take you a step higher – at no extra cost.
Here’s how it works: Upgrade from DStv Yanga to DStv Confam and enjoy DStvCompact for free. Move from GOtv Jinja to GOtv Max, and we’ll step you up to GOtv Supa. You get how it works, right? Upgrade, step up, and let us handle the rest – it’s that simple!
Celebrate Valentine’s Day in Style: Prepping a romantic meal? Let Magnolia Table With Joanna Gaines inspire your Valentine’s menu with Tex-Mex creations, dishes rooted in her Asian heritage, and plenty of ideas to make your table as heartfelt as your plans. Catch Season 8 on the Food Network from Thursday 6 February at 3:05PM.
After preparing dinner, let love take centre stage on Friday 14 February with TNT’s Buddy Love Day. If chocolates and roses aren’t your thing – laugh, cry, and cheer with a line-up of buddy comedies and heartfelt portrayals of friendship, including:
The Proposal at 5:35PM, Cop Out at 7:30PM, Die Hard with a Vengeance at 9:20PM.
Looking for something classic? MovieRoom has you covered with classic love stories like The Notebook and 50 First Dates every Wednesday night throughout February at 7:00 PM.
Sports Fans, This One’s for You: Keep the action going with the Carabao Cup Semifinals on 5 and 6 February, and the Premier League clash: Spurs vs Man United on Sunday 16 February.
Kids’ Content That Brings Families Together: Let the little ones join in the fun with love-filled adventures on DStv’s kids’ channels. On Cartoonito, the Happy Valentine Stunt airs on Friday 14 February at 3:30PM with love-and-friendship-themed episodes from favourites like Masha and the Bear and Cocomelon.
Over on CBeebies, shows like Love Monster and JoJo & Gran Gran explore kindness and community, while Barney’s World shares lessons in love and friendship every weekday at 3:15PM. Disney Channel highlights empowering stories with the Girls in Science Stunt (10–14 February), featuring characters like Ghost Spider.
From laughter to lessons, there’s something for every young heart.
Make Your Move
This Valentine’s Month, let DStv and GOtv be your perfect Valentine. With heartwarming stories, action-packed drama, and family-friendly fun, there’s no better way to celebrate love in all its forms. Upgrade your DStv or GOtv package through the MyDStv or MyGOtv app, or visit www.dstvafrica.com or www.gotvafrica.com. Prefer streaming? Download the DStv Stream to enjoy unlimited entertainment.
When to replace a boiler can begin with knowing the age of your system. Most modern boilers are built to serve their purpose for around 10 to 15 years. When your system has reached, or even passed, this mark, it may be wise to look into new, more energy-efficient systems. Technology is advancing significantly, providing better performance and reliability in new models.
- Increasingly Expensive Energy
When your monthly energy bills start increasing despite similar usage patterns, it may be a sign that your boiler is becoming less efficient. A boiler replacement can result in considerable improvements in energy consumption. Modern systems are designed with advanced energy-saving features that help maintain comfortable temperatures while operating more efficiently.
- Changes in Water Temperature
If you have noticed inconsistent water temperatures or longer waiting times for hot water, these could be signals that your boiler is working harder than necessary. Modern replacement options offer superior temperature control and faster heating responses, ensuring consistent comfort throughout your home.
- Unusual Sounds and Operations
Gentle operational sounds are normal for any boiler, but if you notice new or unusual noises, it might be time to consider an upgrade. Modern replacement systems operate quietly and smoothly, providing peace of mind along with reliable heating performance.
- Frequency of Repairs
When your current system needs more frequent attention from heating professionals, investing in a replacement may be more economical. New boilers come with manufacturer warranties and require minimal maintenance in their early years, offering greater reliability and peace of mind.
- Room Temperature Variations
If the rooms in your house feel cold compared to others, or you are having difficulties with maintaining similar temperatures, you probably have an underperforming heating system. Replacing the boiler can help ensure the heating is more uniform and consistent throughout the home.
- Environmental Factors
Modern boiler systems are designed with the environment in mind. Selecting a replacement can reduce your carbon footprint and provide better heating performance. Newer models are designed to produce fewer emissions while maximizing efficiency.
- Improved Control Options
Today’s boiler models offer smart features not available in older models. Some of these include programmable settings, remote control, and adaptive learning technologies that learn about your lifestyle and preferences.
- Space and Aesthetics
Modern boilers are often more compact and visually appealing than their predecessors. A new boiler can free up valuable space in your home while providing a more contemporary look. These newer systems can be installed in various locations, offering greater flexibility in home design.
- Future-Proofing Your Home
A boiler is an investment that future-proofs your home’s heating system by allowing installation compatible with smart home technology and integration with other heating solutions for possible upgrades or additions to the heating system in the near future.
Conclusion
Choosing a new heating system or a new boiler may lead to you making some comfortable choices with a heating upgrade that benefits the overall well-being of your house. Proper assistance from experts, the right advice on new products and techniques in current technology, and good engineering will help you acquire an ideal heater. An upgraded boiler comes with the comfort of the assurance of effective home heating provided by technology nowadays.
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