Brands/Products
Hyde Energy Disrupts Market With Automotive Lubricant Products
By Dipo Olowookere
The lubricant market in Nigeria has been disrupted with the introduction of automotive lubricant product range from Hyde Energy Limited, a global petroleum trading company with a downstream network in the country.
The new products were introduced to some trade partners, distributors, auto garages, haulage companies and spare parts dealers at an event held in Lagos recently.
Hyde Energy has continued to win the hearts of consumers in Nigeria and the company’s Regional Sales Manager and Head of Lubricants, Mr Victor Nwakaku, said this because the firm designed the product and service offerings based on the deep understanding of the costumers and operating environment.
“At Hyde Energy, we have a strong belief that using the right lubricant is a vital element in auto care, this is why we have devoted our time, expertise and innovation to creating a high quality range of lubricants suitable for all kinds of petrol and diesel automobile engines.
“These lubricants are manufactured under the highest quality conditions using materials that meet global standards,” he said.
“We are confident in introducing the newly launched Luminor and Maximus series to the market because they were conceived as industry solutions which will guarantee optimum engine performance,” Mr Nwakaku added.
The Luminor product range is a passenger car motor oil, while the Maximus range is a heavy-duty diesel engine oil which both feature a series of grades and are packaged in 1-litre, 4-litre, 5-litre and 25-litre dark grey, uniquely shaped containers with special safety and tamper-proof features to ensure product quality throughout distribution.
The range of Hyde lubricants is carefully formulated to serve numerous benefits including reducing friction and wear, enhancing protection for the machine, keeping temperatures low to reduce the risk of heat-related damage to the machine, improving engine life span, efficiency and reliability culminating in significant cost reduction.
The Luminor ZS9 which is at the zenith of the Luminor series was the product in focus at the forum. Being a fully synthetic engine oil with the most advanced protection for all modern engines, the Luminor ZS9 with its prolonged drainage intervals, (lasts three times longer), allows the machine to perform effectively for over 18,000 km resulting in massive cost savings for the customers.
It also delivers invaluable benefits including a better high and low-temperature viscosity performance at service temperature extremes, better chemical and shear stability, decreased evaporative loss and resistance to oxidation and oil sludge. In addition to this, customers are assured of improved fuel economy, reduced engine wear and increased engine efficiency.
Hyde Energy said its lubricants are formulated and blended to the highest standards to meet the needs of consumers across Sub-Saharan Africa for use in their industrial and transport machines including but not limited to petrol and light diesel engines, industrial and heavy-duty diesel engines and special-purpose engines.
According to the CEO of the company, Mr Oladimeji Edwards, “We have now expanded our portfolio and network to ensure we are providing revolutionary solutions and creating value throughout the oil and petroleum products value chain as we provide energy to keep you going from one day to the next.”
He said the firm, which was established in 2012 as an indigenous global petroleum company, has continued to enrich customer experience and meet their growing energy needs.
Mr Edwards noted that the vision of the organisation is to provide “quality and excellence in the products and service delivery” to all stakeholders.
Hyde Energy also provides value-added services to its lubricant partners including the Hyde Lubricant Monitoring Program which offers Oil Analysis As-A-Service; Lubricants surveys & trainings as well as Marketing support such as branding, POS materials and marketing campaigns.
With retail stations located in Lagos, Abuja, Calabar and still expanding, other products included in the Hyde Energy portfolio include Premium Motor Spirit (PMS), Automotive Gas Oil (AGO) and Liquified Petroleum Gas (LPG). In addition to this, Hyde Energy also offers customers services such as Lube Bay, Car Wash and Minimart services at its retail stations.
Brands/Products
Netflix to Buy Warner Bros. Discovery in $82.7bn Mega Deal
By Adedapo Adesanya
Netflix has reached a deal with Warner Bros. Discovery to buy the legendary TV and movie studio and assets like the HBO Max streaming service for $82.7 billion.
Warner Bros. Discovery is moving forward with its plans to split into two publicly traded halves in 2026. Once the split takes effect, Netflix intends to acquire the Warner Bros. half. The other half, Discovery Global, will house CNN and other cable channels. The Warner Bros. half includes its film and television studios, HBO Max and HBO.
The transaction values Warner Bros. Discovery at $27.75 per share, implying a total equity value of approximately $72.0 billion and an enterprise value of approximately $82.7 billion.
The deal is subject to regulatory conditions, of which there will be several, due to the size of the companies involved and what it means for competitiveness.
For several weeks, Paramount was thought to be the frontrunner in the auction for Warner Bros. Discovery. Paramount executives, who want to buy all of Warner Bros. Discovery – including its cable assets – were confident about their merger proposal and their mutually beneficial relationship with President Donald Trump.
However, Netflix surprised many with the boldness of its bids as it agreed to the same costly breakup fee that Paramount proposed, according to reports. This means the would-be buyer will pay Warner Bros. Discovery billions of dollars if the deal is not completed.
“Our mission has always been to entertain the world,” said Mr Ted Sarandos, co-CEO of Netflix. “By combining Warner Bros.’ incredible library of shows and movies—from timeless classics like Casablanca and Citizen Kane to modern favorites like Harry Potter and Friends—with our culture-defining titles like Stranger Things, KPop Demon Hunters and Squid Game, we’ll be able to do that even better. Together, we can give audiences more of what they love and help define the next century of storytelling.”
Mr Greg Peters, the other co-CEO of Netflix, said the acquisition would “improve our offering and accelerate our business for decades to come,” adding: “Warner Bros. has helped define entertainment for more than a century and continues to do so with phenomenal creative executives and production capabilities. With our global reach and proven business model, we can introduce a broader audience to the worlds they create—giving our members more options, attracting more fans to our best-in-class streaming service, strengthening the entire entertainment industry and creating more value for shareholders.”
“Today’s announcement combines two of the greatest storytelling companies in the world to bring to even more people the entertainment they love to watch the most,” said David Zaslav, President and CEO of Warner Bros. Discovery. “For more than a century, Warner Bros. has thrilled audiences, captured the world’s attention, and shaped our culture. By coming together with Netflix, we will ensure people everywhere will continue to enjoy the world’s most resonant stories for generations to come.”
The terms of the agreement will see each Warner Bros. Discovery shareholder receive $23.25 in cash and $4.50 in shares of Netflix common stock for Warner Bros. Discovery common stock share.
Brands/Products
Video Gaming Firm Xsolla Offers Nigerians Paga Payment Option
By Aduragbemi Omiyale
A global video game commerce company, Xsolla, has integrated Nigeria’s Paga into its payment system, allowing Nigerians more secure payment options.
Xsolla helps developers launch, grow, and monetize their games and with a large market available in Nigeria, with a population of over 230 million people, working with Paga is a good idea.
With services like Pay with Paga, Bank Transfers with Paga, and Cash by Paga, Xsolla provides a comprehensive payment solution that caters to diverse needs.
Serving more than 20 million users and processing massive volumes nationwide, Paga is one of Nigeria’s largest licensed mobile-money operators.
By integrating Paga’s full suite of payment options, players can enjoy seamless transactions, whether through quick in-app purchases, bank transfers, or cash deposits – with instant confirmations and reduced friction for all types of payments.
“Introducing Paga as a new payment method to players in Nigeria reflects our commitment to meeting players where they are,” said Chris Hewish, President at Xsolla.
“Paga’s strong local presence and trusted platform make it easier for Nigerian players to engage confidently, ensuring that convenience and security go hand in hand.”
From Nigeria to the world, Xsolla provides every payment method developers need to grow and monetize their games globally.
Local payment methods are crucial, enabling developers to reach every player, increase transaction conversions, and drive more sales and revenue. With Paga in Nigeria, it’s easier than ever to pay, play, and succeed.
Key benefits of the Paga integration include instant confirmations, localized experiences, and increased market reach and conversion.
Brands/Products
Temu Partners Dellyman to Scale Logistics Capabilities Across Nigeria
By Modupe Gbadeyanka
As part of its strategies to aggressively scale its logistics capabilities across key African markets, especially in Nigeria, the fast-growing global e-commerce powerhouse, Temu, has entered into a delivery partnership with Lagos-based logistics startup, Dellyman.
Through this collaboration, Temu customers in Nigeria will experience faster, more predictable, and more transparent deliveries, a critical factor in sustaining the platform’s customer satisfaction as order volumes continue to rise.
Dellyman’s technology-driven approach, spanning rider management, route optimisation, and customer visibility, played a central role in Temu’s selection process.
In the pilot phase, Dellyman completed more than 1,300 deliveries with a 95 per cent success rate, demonstrating its readiness to support large-scale e-commerce operations nationwide.
Founded in 2020, the firm has grown into one of Nigeria’s most reliable same-day and last-mile delivery platforms.
The company recently achieved a 10,000-order monthly delivery milestone in November 2025, contributing to a cumulative total of more than 300,000 lifetime deliveries.
This track record made Dellyman a strong fit for Temu, which is aggressively scaling logistics capabilities across key African markets.
“Our partnership with Temu is a major endorsement of the vision we set out with, to build Nigeria’s most reliable, scalable, and transparent last-mile delivery infrastructure.
“Achieving a 95 per cent delivery success rate during the pilot underscores our readiness to support high-volume e-commerce platforms.
“This collaboration shows that local startups can meet and exceed global standards when given the opportunity,” the chief executive of Dellyman, Mr Dare Ojo-Bello, said.
He further noted that the partnership represents more than operational growth as it signals a shift in how global e-commerce brands view Nigerian logistics capabilities.
“This is not just about fulfilling orders; it is about reshaping perceptions of what Nigerian delivery companies can achieve. We are committed to building the kind of infrastructure that supports international standards, empowers local businesses, and ultimately strengthens consumer trust in the broader digital economy,” he noted.
Mr Ojo-Bello added that Dellyman will continue investing in capacity, fleet expansion, and merchant-facing tools to ensure superior delivery experiences for Temu buyers and other online shoppers nationwide.
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