By Modupe Gbadeyanka
A public relations, marketing communications and strategic advisory company based in Nigeria, Info Digital Africa (ID Africa), has launched its operations in Ghana and Kenya.
Beyond providing corporate and brand communications services to some of the biggest brands in media, technology, financial services, non-profit and FMCG, ID Africa is also home to Netng, Neusroom and 234Star.
The company, which started seven years ago, also organises the annual NECLive, Africa’s largest gathering of entertainment and creative industry professionals, which is also the longest-running conference of its kind in the region.
It was established in 2015 by Mr Ayeni Adekunle as part of BHM, an Africa-focused International PR and communications network with offices in Nigeria and the United Kingdom.
“After seven years of building and perfecting our unique approach to marketing and communications in Nigeria, we are now taking this distinctive proposition to other parts of Africa.
“With a combination of owned media consumer insights, proprietary technology, editorial expertise, and advisers, we are positioned to deliver truly impactful work across the continent.
“ID Africa has come a long way from humble beginnings as a three-person digital media unit of BHM that was spun off and incubated, to becoming one of Africa’s fastest-growing communications companies.
“Today, we employ almost 40 full-time professionals, work for 10 clients across 6 industries, in 4 countries; and own media assets with a combined user base of over a million,” the CEO of ID Africa, Mr Femi Falodun, stated.
On his part, Mr Ayeni said, “ID Africa’s continental growth, along with BHM’s allied and strategic operations in Europe and America, is part of our long term vision to build Africa’s ﬁrst global integrated communications network.
ID Africa will serve as BHM’s Pan-African advisory and execution ﬁrm; helping consumers, brands, organisations, and governments make sense of the world’s most promising continent.
Through local and regional adviser-led outﬁts, ID Africa will use a combination of owned media consumer insights, market knowledge, vast content studio and editorial distribution, and super-advisers, to design and execute award-winning and impactful work across the continent.
Its current clients are MultiChoice DStv, ALAT By Wema, Honeywell Group, Betway and Showmax.
B2B Platforms Facilitate Faster Distribution for FMCG Manufacturers
By Adedapo Adesanya
Business-to-Business (B2B) e-Commerce platforms, such as Alerzo and Tradedepot facilitate faster product distribution for FMCG manufacturers like Unilever, Nestlé, Procter & Gamble, PZ Cussons, Reckitt Benckiser, Dangote, Golden Penny, Dufil and Flour Mills.
No doubt digital technology is redefining manufacturing, distribution and retailing which in turn reflects on our day-to-day living. There have been and will continue to be shifts in the way several sectors of the economy operate as the rising emergence of Business-to-Customers (B2C) and B2B e-Commerce platforms in Nigeria typifies how digital technology is driving the marketplace.
After the Industrial Revolution of the 18th century, Technology Revolution energised by information and communication technology or digital technology is another big wave that has had an unmatched impact on the world’s social and economic landscape in the 21st century.
At present, e-Commerce is helping manufacturers, distributors and the retail segment of the Nigerian economy to reach their customers faster, deepen market penetration and reach remote locations more easily.
Mr Adewale Opaleye, CEO of Alerzo, a B2B e-Commerce platform, said his company’s mission is to empower the nation’s $100 million worth retail segment through digital products by equipping them to run as profitable and sustainable businesses.
To this end, the role of tech-driven B2B e-Commerce platforms is especially profound in their support for manufacturers, distributors and retailers by enabling efficient Factory-to-Retail distribution for food and consumer goods companies, thereby helping to bridge disruptions in the supply chain.
Manufacturers and business owners no longer have to wait for customers to walk to the shelf or market stall to buy products, as they are daily meeting buyers and prospective users of their goods and services in the digital space, providing them with convenience and uptaking positive user experience.
Through working with fintech companies, payment solutions and financial services providers, B2B e-Commerce companies impact the national economy by deepening financial inclusion and bridging the gap for the unserved and underserved.
Your Beauty Business Deserves The Best Brand Name. Here’s How to Get it
The international economy continues to grow even as the COVID pandemic fades. New businesses are sprouting up across the board, and every sector—especially fashion and beauty—is becoming increasingly congested with brands.
An estimate from the Census Bureau showed that 2020, the year of COVID and lockdowns, was also recorded to have birthed 4.4 million startups.
The present issue for entrepreneurs is not just establishing a business but also figuring out how to differentiate it from competitors and grow it until it becomes a force in that sector. And branding is the most potent weapon that any entrepreneur can use to address this situation.
After assisting over 30,000 customers in selecting the appropriate name for their businesses, we know that the most vital phase in branding is selecting the perfect business name. And so, we prepared this article to help you choose the perfect name for your beauty company.
4 Simple Steps to Choosing the Best Business Name
- Create a Mental Image of Your Company
Before you start looking for an engaging name, you should have a clear image of where you would like your business to be in the future since this will influence every action you take for your brand.
Also, do your best to understand everything you can about your business, its field of speciality in the beauty market, and the beauty industry in general, as this will help you choose a name that appropriately expresses all aspects of your organization.
While researching your niche, keep an eye out for your competitors’ offerings, branding, and marketing strategies. This will help you determine what will or will not work and what you will have to do to draw the attention of your target demographic.
But beyond helping you find a name for your beauty business, having a clear mental image of your products and their grand purpose would make it easier for you to find compelling beauty product names.
- Choose an Appealing Tone
The best way to choose a name that effectively expresses your company’s true identity is to ensure it has the right tone that communicates positively and draws a favourable reaction from your target demographic.
One of the simplest methods to do this is to conduct comprehensive consumer research and uncover what precise characteristics your beauty firm must exhibit if it is to attract its potential customers. This awareness can help you decide whether the appropriate tone for your organization is a:
- Fun and playful
- Identify Your Brand’s Elements
Most founders focus so heavily on their brand’s tone that they forget to identify and build their secondary elements. These elements are vital because they serve as the core of your brand’s image. They’d brilliantly reflect your company’s distinct identity and personality if executed properly.
So, take out a pen and paper and jot down your thoughts about your company:
- Big ideas: What big ideas are your company championing?
- Values: What values does your company support?
- Benefits: What perks do customers stand to receive from you?
- Emotions: Which powerful emotion(s) do you want your customers to associate with your company?
- Value proposition: What distinguishes your beauty business from other competitors?
- Develop Concise Naming Requirements and Begin Brainstorming
Everything we’ve stated so far will help you identify your naming needs and build solid naming criteria for your brand. Establishing your naming criteria will offer you a good sense of the best type of name for your beauty brand.
Once you’ve determined the best type of name for your brand, it’s time to let your creative energy flow and begin searching dictionaries and thesauruses for words that match your company’s naming needs.
While searching, create a list of short, unique, engaging, memorable, and even symbolic words that will help your company stand out in the beauty sector. The goal should be to generate a detailed list of prospective brand names.
And if brainstorming proves too time-consuming and challenging, you can always use a powerful brand name generator to pick the best name that matches your business’s needs.
Make a Great Impression With a Quality Name
As you brainstorm, keep in mind that customers are drawn to companies with exciting brand names. Why? Because companies with distinct and interesting names, such as Oriflame, Avon, REN, and Urban Decay, are very memorable, and customers can quickly remember and suggest them to friends and family.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.
Nigeria Eyes $2bn Revenue from Advertising Sector After Reform
By Adedapo Adesanya
The federal government has said that Nigeria will earn $2 billion in advertising within three years of the conclusion of the ongoing reform in the creative industry and advertising sector.
This was disclosed by the Minister of Information, Mr Lai Mohammed, in Abuja at a technical session of the Task Team on Audience Measurement inaugurated by the government.
Mr Mohammed said the N400 million the country was currently earning from advertising was unacceptable and reiterated the position of the task team to increase it to the targeted level.
He said with the conclusion of the reform process, the entire creative industry would never be the same again, commending the team’s efforts in ushering in a time of great prosperity for the entire creative sector.
“The metrics and data you will be putting together, the Standards of Practice on receipts and payments, and the media monitoring service powered by technology for real-time performance evaluation will create transparency and an enabling environment for all to thrive and be prosperous.
“What most, if not all have always asked for is a level playing field in our great country of more than 200 million people, over 500 radio and television channels, with at least 24 million TV households with the largest Gross Domestic Product (GDP) in Africa.
“I hear you are also working on a sustainable content development plan to ensure a win-win for Content Creators, Production companies and TV and radio broadcasters.
“This is music to my ears and is exactly what Mr President promised when we came into government – reforms that will touch and improve the lives of the common Nigerian man,” he said.
The Minister said that the reform process would also unlock the one million job opportunities in the potential of the creative industry.
He assured that the government would assist with required regulations and open the doors for funding donors to make the reform a success.
According to Mr Mohammed, the government will create a conducive business environment for all the international advertisers and agencies to rush to do business in the country.
The Chairman of the Task Team, Mr Tolu Ogunkoya, in his remarks, thanked the Minister for his vision and passion for the industry and for his presence at the technical session.
He assured that the committee would work hard to meet the November target for the completion of the exercise, noting that the practitioners, including members of the task team, would be the ultimate beneficiaries of the reform process.
Mr Ogunkoya said upon successful completion of the project with its multiplier effects on the industry, the name of Mr Mohammed would be written in gold.
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