Brands/Products
Indigo Wins Another SABRE Africa Award
Integrated Indigo Limited, one of Nigeria’s leading full-service marketing communications consultancy firms, has once again proved its mettle as an agency to reckon with, not only in Nigeria but also across the continent, by winning another award at the 2026 Superior Achievement in Branding, Reputation & Engagement (SABRE) Awards recently held in South Africa.
Indigo won in the Industrial/Manufacturing category for its impactful ‘Women on Wheels’ campaign executed for Lafarge Africa Plc. The award-winning ‘Women on Wheels’ campaign was designed to challenge gender stereotypes and promote inclusivity within the industrial and manufacturing sector, while amplifying Lafarge Africa’s commitment to empowering women through innovative and purpose-driven initiatives.
Last year, the agency emerged as the winner for its effective communication strategy and execution on the Nigerian Breweries Plc Rights Issue.
Commenting on the win, the Managing Director/CEO, Integrated Indigo Limited, Bolaji Abimbola, explained that the success of the campaign was driven by a shared vision between the agency and Lafarge Africa Plc, noting that the win reflects the agency’s long-standing commitment to delivering impactful and purpose-driven campaigns that go beyond traditional communications.
Abimbola added that such recognitions serve as both validation and motivation for the agency to continue pushing boundaries, challenging norms, and delivering innovative solutions that create real value for clients and society at large.
“We are thrilled to receive this recognition for our ‘Women on Wheels’ campaign. This win is a testament to our consistency and dedication to breaking new ground by relentlessly pushing bold ideas, building impactful collaborations, and fostering strong partnerships. We are proud of the impact this campaign has created and grateful to our clients for trusting us to bring this vision to life,” he said.
Abimbola also commended the Integrated Indigo team for their creativity, passion, and resilience, noting that the award reflects the collective effort of a team committed to excellence and innovation.
“I would like to celebrate our incredible team for their commitment and drive. This achievement belongs to every individual who contributed to making this campaign a success. We remain focused on pushing boundaries, delivering value, and continuing to create meaningful impact for our clients and the communities we serve,” he added.
As it celebrates this milestone, Integrated Indigo reaffirms its commitment to delivering innovative communication solutions, pushing boundaries, and creating campaigns that generate lasting impact.
The 2026 Africa SABRE Awards shortlist includes more than 120 campaigns, selected from over 500 entries in this year’s competition, which recognises Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of industry leaders. The 2026 Africa SABRE Awards took place on March 17 in South Africa.
Brands/Products
Choose Milk Campaign: FG, Others Urge Nigerians to Prioritise Real Milk for Healthier Families
By Modupe Gbadeyanka
Nigerians have been advised to prioritise the consumption of real milk, not creamer, because of its nutritional value.
This piece of advice was given by the federal government and some of its partners at the launch of the Choose Milk Campaign in Lagos.
This is a strategic national initiative focused on helping Nigerian households make informed dairy choices by strengthening consumer education and awareness on the nutritional benefits of milk and the differences between real milk and creamers.
According to the Senior Project Manager from the Danish Dairy Board, Mr Lars Jensen, the initiative seeks to address widespread misconceptions about dairy consumption while drawing a clear distinction between dairy milk and creamers commonly found in the Nigerian market.
He said at the unveiling that, “Not all products marketed within the dairy category deliver the same nutritional value,” noting that, “It is important for consumers to understand that creamers do not offer the key nutrients found in dairy milk. This campaign is about clarity, transparency, and better health outcomes.
“We are taking this message directly to communities, schools and nutrition advocates because education at the grassroots level is key to driving lasting behavioural change,” he added.
Also speaking, the Danish Consul General to Nigeria, Ms Jette Bjerrum, emphasised the importance of stronger collaboration between the public and private sectors in driving nutrition awareness and improving health outcomes.
She noted that sustainable progress in nutrition education and dairy development can only be achieved through partnerships among governments, healthcare institutions, development organisations, and responsible industry stakeholders.
Echoing this call for collaboration and shared responsibility in improving nutrition outcomes was the Minister of Livestock Development, Mr Idi Mukhtar Maiha, who, in a video message played during the event, commended the initiative and reaffirmed the Ministry’s commitment to improving nutrition and strengthening the dairy sector in Nigeria.
“This ‘Choose Milk’ campaign strongly aligns with the Ministry’s objectives to improve national nutrition, promote sustainable dairy consumption, and strengthen the local dairy value chain,” he said. “By encouraging Nigerians to prioritise dairy milk, we are taking a significant step towards building a healthier and more food-secure nation.”
In her remarks, the Director of Food and Drugs Services of the Federal Ministry of Health and Social Welfare, Mrs Olufowolabi-Yusuf Adeola, described the campaign as timely and aligned with the federal government’s broader efforts to tackle malnutrition and improve nutrition outcomes across the country.
“Nutrition remains one of the most important public health priorities for any nation seeking sustainable growth and development. Consumers are faced with numerous food options and varied information about nutrition.
“Therefore, people must understand what to consume, why it matters, and how it contributes to their health and well-being. Campaigns like this help bring the nutrition literacy gap by empowering consumers with accurate information that enables them to make informed dietary choices for themselves and their entire families,” she stated.
The Choose Milk Campaign is expected to run for three years, driving sustained nationwide awareness efforts designed to help Nigerian consumers better understand authentic dairy products and make informed nutritional decisions that support healthier families and communities.
The campaign will reach consumers across the country through community engagement initiatives, school educational sessions, social media campaigns, TV and radio awareness programmes, and other public education activities.
The launch was attended by several personalities, including Funke Akindele, Dr Ayodele Renner (Noisy Naija Paediatrician), several senior government officials, respected media personalities, digital creators, and lifestyle influencers.
Brands/Products
bPOWERd Launches Cheap Solar Battery Rental Service Across Lagos Mobil Stations
By Adedapo Adesanya
Clean energy tech startup, bPOWERd, has expanded into Nigeria to offer solar solutions to businesses and homes for as low as N1,500 per day.
The startup has established operational presence across seven initial sites in Lagos, Nigeria, in partnership with 11 Plc, which now operates the country’s famous Mobil service stations.
According to a statement, the bp-developed startup is utilising these locations to deliver its solar-powered battery rental “business-in-a-box” infrastructure.
It comes at a time when Nigeria continues to face a significant energy access deficit. According to the World Bank data on global energy access deficits, 43 per cent of the population lacks grid access.
According to the company, powering a small, entry-level generator (0.9 kVA to 1.2 kVA) costs Nigerians an average of N10,000 daily, but a bPOWERd battery delivers up to 12 hours of power for just N3,000, a 70 per cent cost reduction.
bPOWERd offers an on-demand, solar-powered battery rental model for urban households and small business owners. Portable, solar-charged batteries are available to rent with a refundable N15,000 deposit. Daily rates are small battery (300Wh): From N1,500 per day, with larger battery (1,000Wh): From N3,000 per day.
These units power essential appliances like lighting, TVs, fans, refrigerators, and small business equipment.
The Nigeria expansion will seek to replicate the first phase, which was launched in South Africa in 2025, where it claimed it facilitated 125,000 rentals in its first 12 months of operations.
According to the Managing Director at bPOWERd, Mr Jonathan Lule, “Small businesses sit at the centre of everyday economic activity, yet many continue to operate against the backdrop of unstable and expensive power. At a time of continued grid instability, bPOWERd is helping households and small and medium-sized enterprises access dependable pay-per-use power they can rely on”.
On his part, Mr Oluwole Ogidan, Head bp Global West Africa, said, “Our focus is on delivering diversified energy solutions that are affordable, resilient, and adaptable to how people live and work. Beyond expanding access to reliable power, this rollout also supports the growth of a local green workforce through on-site sales roles and partnerships with Nigerian solar technicians.”
Brands/Products
Court Stops Production of Pop Power Energy Drink in Current Bottle Design
By Modupe Gbadeyanka
The manufacturer of Pop Power Energy Drink, Mamuda Beverages Nigeria Limited, has been directed to stop producing the product in its current bottle design.
This directive was given by Justice Binta Nyako of the Federal High Court sitting in Abuja, in a trademark infringement case brought before the court by Rite Foods Limited, makers of Fearless Energy Drink.
This ruling on Mamuda’s notice of preliminary objection and Rite Foods’ motion for interlocutory injunction was delivered on Friday, May 22, 2026, in the suit number FHC/ABJ/CS/705/2025.
At the proceeding of the day, Mamuda’s objection was refused and dismissed based on abuse of court process, while Rite Foods’ application for injunctive reliefs prohibiting Mamuda from further trademark infringement was granted, as it was held that the company’s present complaint of infringement of its intellectual property was distinct from an earlier suit between the parties, wherein Rite Foods had complained about a different act of infringement.
The court further held that it appears on its face that Mamuda’s newly introduced bottle design, manufactured, still bears a striking resemblance to Rite Foods’ established Fearless Energy Drink product. Therefore, the court granted an order restraining Mamuda from further production of its Pop Power Energy Drink product, pending the final determination of the suit.
Accordingly, the court ordered Mamuda to cease production of the product forthwith, destroy all existing products, and directed the court bailiff, in conjunction with the parties, to undertake an inventory of the products slated for destruction and file the same.
The court further ordered that the injunction shall remain in force until the end of the year or pending the determination of the substantive suit.
Consequently, the court adjourned the suit to Wednesday, September 23, 2026, for the hearing of the substantive suit.
This order follows an earlier suit against Mamuda in January 2025, where Rite Foods sued the company for infringing on the trademark and design of its iconic Fearless Energy Drink through the launch of a lookalike product, Pop Power Energy Drink.
However, Mamuda, in an apparent admittance of guilt, sought a settlement, and terms of settlement were agreed and filed, and the court entered the same as its consent judgment. Some of the terms of settlement included that Mamuda would desist from further violation of Fearless Energy Drink’s trademark and identity pass-off. It also agreed to destroy all infringing products and pledged to change its design and avoid any form of identity imitation.
In an unexpected turn, Mamuda subsequently reintroduced Pop Power into the market, with only cosmetic adjustments to its appearance. Rite Foods maintains that these changes are minor and do little to address the original issues of consumer confusion.
Reports from the market indicate that the new Pop Power continues to be informally referred to as “small Fearless,” reinforcing concerns that the revised product may not only breach the spirit of the earlier agreement but could also undermine consumer clarity and brand differentiation.
While reaffirming its position, Rite Foods stressed its continued commitment to protecting its brand and the principles of innovation and fair competition in Nigeria’s marketplace.
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