Connect with us

Brands/Products

Introducing Taeillo, The Perfect Furniture Option For Minimalists

Published

on

Taeillo

Growing up in the 80s and 90s, Saturdays were the very best! The aroma of moimoi and akara from the kitchen, the resounding voice of the commentator on Telly Match, the cartoons on Cadbury Breakfast Show and other sitcoms were highlights of our morning; it felt like a reward for the work to come.

We usually anticipated Saturdays since we didn’t have to go to school and there was an opportunity to play around. However, on the flip side, those mornings were incomplete till we finished our house chores.

Even though we had other famous chores such as laundry, the main chore was house cleaning. It was tedious and often supervised by our parents, who ensured we did a good job.

The supervision was as important as the efforts we put into cleaning because the living rooms were complicated and had a lot going on; the bulky 3 seaters and up to 4 single sofas, the chair covers, the big wooden centre table, the vintage cupboards used to hold special kitchen wares (plates, cutleries, teacups & saucers), the massive wooden electronics shelf, the box TVs, the valance(a decorative wooden board usually constructed above the curtain fittings with a hollow for picture frames) and so on. Reminiscing on it right now, the older folks were quite complex in their set-up.

Old television

Contrary to the complex lifestyle and set-up some of us got used to growing up, it’s quite interesting to see that some Gen Zs and Millennials (folks between ages 22 -45) are consciously and unconsciously adopting the minimalist lifestyle. This subtle culture is visible in the tiniest details of their lives – as they love to keep it simple and stylish. We see these attributes play out in the way they dress up, their home decoration, the gadgets they use, the car they drive, the places they unwind and their general outlook to mention a few.

Essentially, a sizeable number of people from across the world are gradually embracing the minimalist concept. With this concept, our homes need not be complicated and filled with non-essential items.

According to the New York Times, minimalism started in the art world and even though, this concept has been around for a while, it is gradually becoming mainstream in Nigeria and some parts of Africa.

A minimalist believes that less is more and therefore leads a simple, yet a decent lifestyle. For a lot of people, adopting and living this concept is circumstantial as its cost-effectiveness has made it grow considerably over time – needless to say, minimalists love the beautiful things of life and are happy to pay less for it. Typically, this group of people makes deliberate efforts to buy and own only things they need and are prone to asking questions like, Do I love it? Can I do without it? will I use it? And is there a cheaper alternative?” If the item lacks purpose, then you don’t need it; however, doing this is easier said than done.

Understanding the increase in demand for everything minimal, taeillo, a furniture and lifestyle brand has adopted the minimalist concept to manufacturing elegantly crafted functional furniture pieces using materials sourced from across Africa.

Perfect Furniture Option

A perfect minimalist living room set-up will have all or some of the following pieces; A Sofa, A Side Stool, A Coffee Table, A Wall Frame, A Bean Bag or Accent Chair, A Flower Planter, A Center Rug, Ornaments, A console, Throw Pillows and Sofa Blanket to tie in accent colours for those who love visual rhythm. If you love it, buy it. Stay in touch with your truth. taeillo offers this and more. Follow us @taeillo on Instagram and @tribe_taeillo  on Twitter for more information.

Click to comment

Leave a Reply

Brands/Products

Project Empower Business Accelerator Programme 2022 for Nigerian Entrepreneurs

Published

on

business accelerator programme

The Micro Small and Medium Enterprises (MSMEs) across Nigeria are on a path to the global Entrepreneurship Stage as the internet has enabled them to make their products and services available to customers within Nigeria and across different continents. Project Empower is an opportunity many indigenous businesses in Nigeria can explore to create quality and become competitive by adding value globally.

Project Empower is an initiative of IHS Towers to support 500 entrepreneurs and businesses to build sustainable brands. The business accelerator programme for Nigerian-owned businesses is a 3-month online intensive training program to support top-notch, emerging and innovative businesses.

Project Empower Acceleration Programme Involves

Training: The accelerator programme is designed to help start-ups and MSMEs brand their products, build products and services that solve real-life problems and gain traction.

Mentorship:  The program allows us to meet with mentors who are resource persons with reasonable years of experience in supporting entrepreneurs to grow their businesses to scale.

Funding Support: At the end of the accelerator programme, participants would have business plans fully developed to access funding from various already existing financial institutions and donors of their choice.

Am I Eligible To Apply for the Startup Nigeria Program?

The 2022 Project Empower Accelerator Programme will target Nigerian startups and MSMEs

The following businesses are eligible to apply for Project Empower Accelerator Programme.

  • Agriculture
  • ICT
  • Fashion
  • Health
  • Food or Beverage Production
  • Media
  • Wholesale or Retail
  • Education
  • Hospitality
  • Interior Design & Real Estate

Program Timeline

  • Application Opens
  • Application deadline
  • Selection process begins
  • Selection process ends
  • Training commences
  • Training ends
  • Pitching competition for 3 top performing businesses

Application Process

All applications are online via https://projectempower.org/application.

Enquiries

Email: info@projectempower.org
Website: www.projectempower.org
WhatsApp: 081 38965157

Continue Reading

Brands/Products

Alitheia IDF Invests $11m in SweepSouth

Published

on

SweepSouth Alitheia IDF

By Aduragbemi Omiyale

The excellent services offered by SweepSouth have attracted the attention of Alitheia IDF as it has invested about $11 million into the online home services platform providing cleaning services to a wide range of customers across Africa.

Co-founded in 2014 by Aisha Pandor and Alen Ribic, SweepSouth has a presence in Africa’s four key tech markets: South Africa, Kenya, Nigeria, and Egypt.

This latest round of funding will allow the company to further develop and grow its infrastructure and team in South Africa, roll out new services in existing markets, and pursue both greenfield expansions and acquisitions across the African continent and beyond.

In addition to its expansion efforts, SweepSouth will scale its current efforts to improve the economic and legal rights of domestic workers through efforts such as the SweepSouth Report on Pay and Working Conditions for Domestic Workers Across Africa – a report that highlights the struggles of domestic workers in Africa and encourages more action from governments and stakeholders.

The investment of Alitheia IDF, Africa’s first and largest gender-lens private equity fund, in SouthSweep comes after its acquisition of Egyptian home services platform, Filkhedma, in December 2021

“This new funding round is an important one for our team as we continue to scale in South Africa, and further grow our operations in Kenya, Nigeria, and Egypt,” says Aisha Pandor, co-founder of SweepSouth.

“We’re excited to continue SweepSouth’s work in connecting customers with home service providers across the continent, building a platform that empowers domestic workers and local tradespeople.

“We are particularly proud to have raised funding from Alitheia IDF, a female-led fund, and to have included more women investors on the cap table via a female-focused SPV during this round. We are excited about what this means for us going forward and thrilled to have Polo Leteka from Alitheia IDF join the board,” she added.

“We are proud to support SweepSouth’s growth as it expands its platform that substantially improves the financial and social outcomes for domestic workers across Africa, most of which are women. In the domestic services industry, which is notoriously informal and exploitative, SweepSouth’s model solves autonomy, security, increasing income for its service providers, and affordability and flexibility for its end users. AIF’s investment will enable the development of infrastructure and operations that will deliver growth for stakeholders – particularly domestic workers and local tradespeople at the base of the economic pyramid,” says Polo Leteka, Principal Partner, Alitheia IDF Fund.

Alen Ribic, the co-founder of SweepSouth, adds: “We’re excited about bringing new shareholders on board in our mission to build technology that aids in providing meaningful connections – giving customers access to safe, convenient services, and home service providers access to decent work opportunities under dignified conditions.”

It was learned that the size of the round, which is SweepSouth’s largest to date, is a result of strong growth in the company’s valuation and social impact since the previous funding round.

Current investors Naspers Foundry, The Michael and Susan Dell Foundation, and Futuregrowth Asset Management all committed to participate in this new round, as did new investors Endeavor Catalyst, Endeavor’s Harvest Fund II, Caruso Ventures, and E4E Africa.

Alitheia IDF, Africa’s first women-focused and women-led private equity fund, is a $100 million gender-lens fund co-founded and managed by two women-led firms – Alitheia Capital (Lagos, Nigeria) and IDF Capital (Johannesburg, South Africa).

The fund, which announced its final close in 2021 to become the largest gender-lens private equity fund in Africa, identifies, invests in, and grows SMEs led by gender-diverse teams in six African countries: Nigeria, South Africa, Ghana, Lesotho, Zimbabwe, and Zambia.

Continue Reading

Brands/Products

Organisers Fix October 7, 8 for 2022 WIMCA in Lagos

Published

on

WIMCA 20221

By Modupe Gbadeyanka

The 2022 edition of the Women in Marketing and Communications Conference/Awards (WIMCA) will take place next month, the organisers have announced.

In a statement, it was disclosed that the event, in its sixth edition, will take place for two, Friday, October 7 and Saturday, October 8, 2022, at the Landmark Event Centre, Lagos.

According to Brand Communicator, Nigeria’s leading brands and marketing publication, the company packaging the programme, the theme for the event is Breaking More Biases for a Sustainable Future.

It reinforces the actualisation of the United Nations Sustainable Development Goal 5-Gender Equality in line with this year’s International Women’s Day campaign theme, #BreakTheBias.

It was stated that the event had been repackaged to include an exhibition, masterclass, and other initiatives that make this year’s WIMCA more robust, engaging, educating, exciting, and memorable for participants than they have ever experienced.

The convener of WIMCA and publisher of Brand Communicator, Joshua Ajayi, stated that interested participants could register for the programme for free at www.wimca.ng.

The conference taking place on the first day will feature sections on career development, personal branding, women and personal finance, and marketing CEOs’ success stories, while the second day will focus on a masterclass and an awards & gala night.

The exhibition will hold side-by-side with the first day’s conference and the masterclass held the next morning. It is expected to fold up at least two hours before the awards evening.

“This year, we are taking WIMCA to a new level, celebrating women and charting a new course for women to break more biases for a sustainable future.

“For the first time, we are making it a two-day event with an exhibition that covers the two days, a masterclass segment that holds the next morning, and a special awards ceremony that holds the second day.

“This year, part of the glamour will include the recognition of the top 50 women marketers in Nigeria. I can visualize one of the most glamorous and prestigious recognition projects ever hosted for women in sub-Saharan Africa,” Mr Ajayi said.

“This year’s WIMCA promises to be more glamorous than ever with many exciting initiatives that will be unforgettable.

“The two-day event is what no one in marketing and brand management would want to miss. It is always a viable platform for networking and gaining brand visibility for women and the men who come to support them,” he added.

Recall, last year, experts in the business of brands and marketing communications in Africa gathered to dissect the theme Women in Leadership: Building a strong Professional PIE (Performance, Image, and Exposure) and Dawn Rowlands, CEO of Dentsu Africa, one of Africa’s most influential women leaders was the lead speaker.

This year, the value and excitement have been lifted to the next level. Stakeholders in the Brands and marketing industry like APCON, NIMN, CIM, and Members of various Industry bodies: MIPAN, AAAN, OAAN, PRCAN, ADVAN, EXMAN, and others from diverse fields are expected to grace this unique event.

Continue Reading

Latest News on Business Post

Like Our Facebook Page

%d bloggers like this: