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Iyayi Redefines Nigeria’s Media Buying Industry With AdTraders

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Elo Iyayi AdTraders Media Limited

By Modupe Gbadeyanka

The media buying industry in Nigeria will soon witness a transformation with the birth of AdTraders, founded by a respected name in the advertising sector, Ms Elo Iyayi.

Ms Iyayi started her career in advertising in 2004 and worked with notable firms like McCann Erikson, Lowe Lintas Lagos, 141Worldwide, Leo Burnett Lagos and SHAREMIND Lagos.

During this period, she managed accounts of big brands like Nigerian Breweries Plc, British Airways, Unilever Nigeria Plc, where she lent her expertise to well known and loved brands like Close-Up, Knorr, Lipton and Omo, as well as Hayat Kimya, custodians of Molfix, Bebem, Familia and Papia.

She further worked with British American Tobacco (Dunhill, Benson & Hedges, Pall Mall and Craven), as well as Philip Morris- Malboro and Chesterfield.

After working with these brands, she felt there was still a gap somewhere, which inspired her to set up AdTraders and according to her, no one could have anticipated the effect of COVID-19 on an already fragmented audience.

She said even advertisers, who anticipated the decline of TV’s power in the wake of the internet, must be aghast at the impact of streaming channels and podcasts, while less time in the car and office has made significant inroads into radio’s listenership.

Ms Iyayi submitted that such innovation can create havoc for an advertiser or with the right media buying partner by their side, it can create enormous opportunity.

This is why it makes sense to join forces with AdTraders; an agency with the flexibility and foresight to adapt to this ever-changing landscape, she stated.

The industry expert explained that AdTraders’ approach is a long-term one as the agency strives to nurture relationships rooted in a thorough understanding of the brand, its goals and aspirations, so that – through ongoing measurement and a data-driven response – the agency is able to adjust strategies in order to achieve optimal effectiveness.

Ms Iyayi believes that the flux to the media landscape is currently experiencing is just the beginning. Going forward, it is inevitable that the trends that defined innovation today will be forgotten by tomorrow. This is why AdTraders focuses on helping brands get to grips with what may come to be, rather than what is.”

Therefore, in line with this, the agency works non-stop to create real value. This is achieved thanks to the input of a highly experienced team of negotiators, skilled at creating deal structures that make media spend work harder for clients.

Added to this, the team is well-versed in the pros and cons of all media touchpoints, objectively identifying that which offers the most cost-effective buy for clients, she said.

She assured that AdTraders brings a fresh perspective that turns its back on the staid and irrelevant, helping clients to plug into a new type of consumer living in a new type of environment.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Enyo Floats New Fuel Retail Station in Lagos

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Enyo

By Aduragbemi Omiyale

One of the players in the retail end of the downstream oil sector in Nigeria, Enyo Retail and Supply Limited, has opened a new fuel station in Lagos.

The automated facility has an in-built Enyo Vehicon with well-trained engineers and technicians to fix customers’ cars to the highest possible standards. It also sells fibre-made gas cylinders for home cooking and other domestic uses.

It was gathered that the new station is located in Badore and is expected to provide more access to customers for fuel purchase.

It is the 40th retail station of the company in Lagos and the 95th in the country.

“At Enyo, we understand the importance of being responsive to the need of our customers and the unveiling of our new outlet is proof of that.

“Being consistent is key to what we stand for and we continue to show this through our selfless customer service. We also ensure that with every new outlet, our facilities meet up to standard in providing the effective service that we are known for.

“We appreciate our partners for their support and the residents of Badore for making this a success,” the CEO of Enyo, Mr Abayomi Awobokun, stated.

Established in 2017, Enyo is one of the top players in the downstream energy sector. With more than 90 retail outlets across 19 states in Nigeria, the company continues to stand at the forefront of good customer service in fuels retailing and renewable energy products in Africa.

The firm has also commenced the use of solar power in its operations to contribute to sustainable power through clean energy.

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Eat’N’Go Expands to Kenya

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Eat’N’Go

By Adedapo Adesanya

Eat’N’Go limited, the leading Quick Service Restaurant operator in Nigeria and Master Franchisee for world-class food brands – Domino’s Pizza, Cold Stone Creamery, and Pinkberry Gourmet Frozen Yoghurt has expanded into the East African market.

This comes after the successful acquisition of the franchisee which operated Cold Stone Creamery and Domino’s Pizza in Kenya.

The deal will see Eat’N’Go limited become the largest Domino’s Pizza and Cold Stone Creamery Master Franchisee in Africa with operations in Nigeria and Kenya.

Since its entrant into Nigeria in 2012, the leading Quick Service Restaurant company has grown exponentially and continuously nurtured the drive to extend its footprint across the African market.

With the acquisition, it will be the first step towards a pan-African expansion with a total number of 147 outlets across Africa and a projection to reach 180 stores by end of 2021.

The milestone achievement and development will better position the company in its contribution to Nigeria and Africa’s economy.

It will also help to create more jobs. Currently home to over 3000 staff members across Africa, the company is committed to continuously provide job and business opportunities across the continent.

Speaking about the expansion, the Group Chief Executive Officer and Managing Director Eat’N’Go Limited, Mr Patrick McMichael said that expanding into East Africa represents a very exciting time in the growth of the organization and also a strategic investment for the firm and its stakeholders.

“Over the years, we have fostered the mission to not just bring the best QSR brands to Africa, but to directly impact on Africa’s economy and we are glad we are finally on the way to making this happen.

“Studying the growth of the Kenyan market in the last couple of years, we are convinced that now is the time to extend our footprint into the country.”

“We are very thrilled about this expansion as this move avails us more opportunity to provide Jobs to more Africans, especially in times like this.

“We remain thankful to all our customers, partners, and stakeholders who have supported us this far and we are more than ready to strengthen our dedication in satisfying the needs of our customers” Mr Mcmichael added.

Eat’N’Go has over the years maintained its position as the leading food franchisee in Nigeria. As it expands its presence to other parts of Africa, the organization also places a strong focus on the quality of its products and services of all its three brands.

The expansion to this new region is in line with the company’s plan to reach 180 stores across Africa by the end of 2021.

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P+ Measurement Unveils PR Performance Audit Reports

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PR Performance Audit Reports

By Modupe Gbadeyanka

Nigeria’s leading Independent Public Relations (PR) measurement and evaluation agency, P+ Measurement Services, has introduced a product that allows the purchase of PR performance audit reports called Get-Reports.

It was gathered that the product, the first of its kind in the Nigerian PR industry, spans across areas which include 22 Commercial Nigerian Banks PR Performance Audit Report; Top Nigerian Insurance PR Performance Audit Report; Top Nigerian Digital Banks PR Performance Audit Report and the 22 commercial Nigerian Bank CEOs PR Performance Audit Report.

Others are the Top Nigerian Insurance CEOs PR Performance Audit Report and Top Nigerian Digital Bank CEOs PR Performance Audit Report.

In the area of the Nigerian Digital Bank CEOs media Performance Audit Report, a total of four Digital Bank CEOs in the country were sampled, while the number of samples will be populated as the demand increases.

On it, the PR Performance Audit Report will deliver deep insights of CEOs for four Digital Banks in Nigeria using the P+ Measurement Media Content Analysis (P+MCA) methodology in accordance with the Barcelona Principles 3.0; highlights Nigerian Digital Bank CEOs with the most favourable and unfavourable media reputation, and analyse the overall competitive share exposure of the four Digital Bank CEOs sampled.

It will also explore the top four CEOs in the Nigerian Digital Banking industry with most interviews, as well as partnership/sponsorship, CSR/CSI, product launch, promotion and fintech media activities.

Commenting on it, the company’s Chief Insights Officer, Mr Philip Odiakose, pointed out that the product is with 5 per cent error margin and 95 per cent confidence level, and has passed through high-quality checks and audit processes, by well-trained media and data analysts, with exceptional skills in media monitoring, media research, data gathering, analysis as well as evaluation.

He explained the reports make sourcing for data-driven brand PR performance audit report easier than ever and can be purchased on the Mate+ platform through https://www.mateplus.com.ng/get-reports/ using various transparent payment methods on the website, and brands and agencies can also request tailored customized PR audit report for their C-Suite.

“The evaluation processes are for those that want to handle their media monitoring internally but do not want to take the risk of a self-brand evaluation which can also be term as being the accuse, the judge and the jury of your own homework. This is because the health of the brand is the end goal for all brand custodians,” Mr Odiakose affirmed.

The CIO avowed that the frontline agency with expertise in Media Monitoring, PR Measurement and Audit and CEO Media Performance and Advisory, has offered services to over 45 brands and 15 PR agencies in its five years of operation in Nigeria.

The organisation, which is the only local AMEC Member in the country, has exclusive partnerships with the Nigerian Institute of Public Relations (NIPR) and Reelforge Media Monitoring; the biggest media monitoring agency in the East African region, covering more than five countries.

It has greatly enhanced clients’ businesses to incalculable heights, with its cutting-edge processes and avant-garde methodology for PR measurement and evaluation.

Since its inception, the agency has been providing media monitoring, measurement, evaluation and performance audit services for brands, agencies and government establishments, across various segments of the economy, ranging from Banking, Telecom, Insurance, Airlines, Tourism, Government, Non-Governmental Organisations (NGOs), Pensions, Health Management Organisations (HMOs), Tobacco, Lifestyle and PayTV.

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Rite Foods Cleans up Lagos to Protect Environment

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Rite Foods Alpha Beach

By Modupe Gbadeyanka

More than 110 volunteers, including members of staff of Rite Foods Limited, recently cleaned up the waters of Lagos of 1,640kg and 127.2kg of solid and recyclable waste respectively

The effort is to protect the environment, especially Lagos, where most products are of the company are consumed daily.

The team was at the popular Alpha Beach in Lekki, Lagos with locals in the community to pick up and remove plastics, solid waste and other unwanted materials from the beach.

The clean-up exercise, which was in collaboration with the Sterling One Foundation and Giving Beach Clean-up, took place on March 27, 2021, and it was to in support of the cleaner-Lagos initiative of the Lagos State Government.

A statement from representatives of the world-class proudly Nigerian foods and beverages organisation disclosed that the solid waste recovered totalled 1,640kg, while polyethylene terephthalate (PET) recyclables weighed 119 kg, carton 3.0kg, nylon1.0kg and returnable glass bottle 4.2kg.

Speaking on the exercise, the Managing Director of Rite Foods Limited, Mr Seleem Adegunwa, affirmed that the company is committed to a cleaner and healthier environment and will continue to contribute to environmental preservation to make society habitable, especially in our communities and public spaces.

He stated that the project is to ensure that the solid and packaging wastes do not end up in the ocean from the beach, thereby constituting hazards to aquatic lives and for people that make use of the ocean for other activities.

According to him, recyclable waste can be turned into other useful products and helps create more jobs and also keep the environment clean.

“Food and beverage packaging waste like the PET bottles end up in the wrong places, in our beaches, oceans and waterways or litter the communities where we work and live. We have a responsibility to protect the environment hence we have gathered today to clear all sorts of waste from the beach,” he stated.

The Rite Foods boss, therefore, enjoined Nigerians to dispose and separate their waste properly, in order to keep Lagos healthier for habitation.

“Keeping the environment clean should be the concern of all its citizens, and this will rid the society of certain diseases associated with a dirty environment,” Mr Adegunwa added.

The company’s effort was commended by Sterling One Foundation, the Giving Beach Cleanup team and Alpha beach community patrons.

Established in 2007, Rite Foods Limited set the pace with the commencement of the production of the high-quality family preferred Bigi soft drinks, Fearless Energy Drink and today’s market-leading brand of Rite Sausages.

The Rite Foods products line currently includes the Bigi Cola, Bigi Cherry Cola, Bigi Ginger Ale, Bigi Orange, Bigi Apple, Bigi Bitter Lemon, Bigi Soda Water, Bigi Lemon & Lime, Bigi Tropical, Bigi Chapman, Bigi Ginger Lemon, Bigi Tamarind, Fearless Redberry Energy Drink, Fearless Classic Energy Drink, Rite Spicy, Bigi Beef Sausage roll and Rite Sausage roll.

The Bigi Premium Table Water is produced with global best practices in purification for hydration, freshness, and healthy living.

Rite Foods’ disruptive innovation introduced into the energy drinks segment, the first PET packaged energy drinks, comprising the Fearless Red Berry and the Fearless Classic.

Rite Foods is perhaps the fastest-growing Foods and Beverages Company in West Africa, with the ambition of becoming Africa’s number one foods and beverages conglomerate by the year 2030.

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Eat’N’Go Opens Two New Outlets in Kano

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Eat’N’Go Kano Launch

By Modupe Gbadeyanka

Two new stores of Eat’N’Go Limited, a leading franchisee for world-class food brands, Domino’s Pizza, Cold Stone Creamery, and Pinkberry Gourmet Frozen Yoghurt, have been opened in Kano.

The opening of the new outlets in Kano is in line with the expansion drive of the company in order to extend its product and service delivery to several parts of Nigeria.

At the unveiling of the new stores on Wednesday, March 31, 2021, the Governor of Kano State, Mr Abdullahi Umar Ganduje, who was represented by his aide on Rural Development, Mr Ibrahim Gaya, described the development as “an exciting moment for not just the fast-growing food industry in Kano, but for the economy of our dear state.”

“Over the past few years, we have increased our commitment towards making Kano State a choice destination for businesses to function and Eat’N’Go’s presence in our state confirms that we are on the right track.

“We are excited about the opportunities this will create for the people Kano and we will continue to provide all the support needed to ensure even more businesses come in.”

Business Post gathered that one of the outlets is located at Central Hotel, Bompai Road, while the other is on Zoo Road, Kano.

The Group CEO of Eat’N’Go, Mr Pat McMichael, reinforced the commitment of the company to growing its investments in the country as well as providing jobs and business opportunities for Nigerians across the country.

“Since we commenced operations in Nigeria in 2012, our focus has always been to not just offer delicious offerings to customers, but to largely contribute to the Nigerian economy.

“We believe that expanding our businesses to several parts of the country is a strategic way to provide jobs and business opportunities for Nigerians in Nigeria. Having spread far and wide across the southern and western parts of the country, we are very proud to extend our footprint into Kano.

“Presently, Eat’N’Go is home to over 3000 employees and hundreds of local suppliers. We believe that this expansion will avail us more opportunity to employ more people, especially in the local community here in Kano,” he said.

Speaking further, he said, “We are thankful to all our stakeholders and customers for the continued supports.

“Our focus is our people, and with our excellent service and continuous innovation, we will continue to bring the best of experience to the great people of Kano.”

At the launch event, all guests present enjoyed the pleasure of an immersive store tour, which showcased all offerings including the authentic Eat’N’Go experience.

They were treated with different pizzas from the Halal-certified Domino’s Pizza, consisting of local and international flavours and of course, exposed to the ultimate ice cream experience from different flavours from the number one ice cream brand in Nigeria: Cold Stone Creamery. The new outlets are intended to be the go-to hub for quality food, great service and experience in the Kano metropolis.

The tour also highlighted for those in attendance how Eat’N’Go is well-prepared and adhering to all COVID -19 regulations, ensuring that visiting customers are safeguarded during their time in the store.

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PECB Extends Validity of African Alliance’s ISO 22301

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African Alliance

By Dipo Olowookere

The Professional Evaluation and Certification Board (PECB) has recertified the ISO 22301 it first issued to African Alliance Insurance Plc for Business Continuity Management (BCM) last year.

The recertification was done after the completion of the recent audit on the leading insurance company in Nigeria. The insurer met all the requirements for BCM and will use the certification for another year.

This is part of the organisation’s unending commitment to its stakeholders and customers and further confirms its ability to deliver in every circumstance and our commitment to upholding its promise to be with stakeholders for life.

The Managing Director of African Alliance Insurance, Ms Joyce Ojemudia, while commenting on the development, stated that, “For us at African Alliance, our priority is to continue to fulfil our stated obligations to our stakeholders and show our customers that our promise to be with them for life is to be trusted.”

“I appreciate the continued efforts of the entire BCM team led by our Executive Director, Finance, Olabisi Adekola and ably managed by the BCM Manager, Patrick Eka-Iloma. Without them, these efforts would have come to naught,” she added.

On his part, the Brand, Media and Communications Manager of African Alliance, Mr Bankole Banjo, stated that, “For over 60 years, we have taken our responsibility of being Nigeria’s foremost life insurer seriously and the recertification of the ISO 22301 accreditation further assures that we will not become complacent. Our commitment is life long.”

The ISO 22301:2012 is a globally recognised BCM standard developed and published by the International Organization of Standardization (ISO).

This standard provides a model that organizations of all types and sizes can use in building an effective Business Continuity System.

It specifies the requirements for a management system to protect against, reduce the likelihood of and ensure a business recovers from disruptive incidents.

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The blockchain brings new financing options to the business market. For example, Bitcoin Cash casino has adapted to only using cryptocurrency. This way, it makes it easier for their customers to deposit and withdraw in a BCH casino. Entrepreneurs have taken note of this and are looking to invest more in crypto than in fiat markets.

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