Jumia Begins ‘Last Price Campaign’ to Excite Customers

By Dipo Olowookere

As part of strategies to position itself as the online platform with the cheapest merchandise in the country, Jumia Nigeria has introduced the ‘Last Price Campaign.’

The move is majorly to make online shoppers to make Jumia Nigeria their preferred place to get their items at unbeatable prices.

According to a statement issued by the e-commerce giant, the “objective is to offer customers the very best prices on over 1,000 iconic products across all categories on its platform.”

According to Olamide Amosu, Head of Engagement, Jumia Nigeria, “The objective of the campaign is simple: show our customers Jumia has the cheapest or best pricing compared to our competitors, both offline and online.

“And to drive this claim, we are offering the last price on over 1,000 items to our new and old customers between May 14 and 25th across all our product categories, such as fashion, electronics, home appliances, groceries, baby products etc.

“With this campaign, we want to reaffirm our claim as the only e-Commerce platform that offers the best value and the last price on all products.”

Jumia Nigeria has promised that, “if you buy it cheaper on other platforms, we will refund you 10 times the difference in price within the next three months.”

The ‘Last Price Campaign’ is a week-long sales event that guarantees shoppers cheaper products compared to both offline and online stores. Jumia offers free delivery via Jumia Express when customers shop a minimum basket size of N15,000 in Lagos.

Speaking further, Amosu said, “Similar to what happens in offline stores where buyers haggle over the price of products and services until they find a satisfactory price – usually called the last price – for the item, Jumia is therefore, giving its customers the opportunity to find the last price on all items on its platform.”