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Jumia Begins ‘Last Price Campaign’ to Excite Customers

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By Dipo Olowookere

As part of strategies to position itself as the online platform with the cheapest merchandise in the country, Jumia Nigeria has introduced the ‘Last Price Campaign.’

The move is majorly to make online shoppers to make Jumia Nigeria their preferred place to get their items at unbeatable prices.

According to a statement issued by the e-commerce giant, the “objective is to offer customers the very best prices on over 1,000 iconic products across all categories on its platform.”

According to Olamide Amosu, Head of Engagement, Jumia Nigeria, “The objective of the campaign is simple: show our customers Jumia has the cheapest or best pricing compared to our competitors, both offline and online.

“And to drive this claim, we are offering the last price on over 1,000 items to our new and old customers between May 14 and 25th across all our product categories, such as fashion, electronics, home appliances, groceries, baby products etc.

“With this campaign, we want to reaffirm our claim as the only e-Commerce platform that offers the best value and the last price on all products.”

Jumia Nigeria has promised that, “if you buy it cheaper on other platforms, we will refund you 10 times the difference in price within the next three months.”

The ‘Last Price Campaign’ is a week-long sales event that guarantees shoppers cheaper products compared to both offline and online stores. Jumia offers free delivery via Jumia Express when customers shop a minimum basket size of N15,000 in Lagos.

Speaking further, Amosu said, “Similar to what happens in offline stores where buyers haggle over the price of products and services until they find a satisfactory price – usually called the last price – for the item, Jumia is therefore, giving its customers the opportunity to find the last price on all items on its platform.”

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Mathesis Analytics to Scale AI-Powered Credit Infrastructure Across Nigeria

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Mathesis Analytics Winston Osuchukwu

By Aduragbemi Omiyale

An institutional investor, First Ally Capital, has strengthened a leading Nigerian financial technology company, Mathesis Analytics, to scale its proprietary credit decisioning infrastructure.

It made this possible by injecting fresh capital into the firm, which specialises in AI-powered credit decisioning infrastructure, an action that will directly support the growth and scaling of Mathesis’ core mission of providing the intelligence and infrastructure needed to bridge the credit gap for millions of unscored or underscored individuals across Nigeria.

With this investment, Mathesis will enable financial institutions to confidently assess and extend credit to borrowers who lack a formal credit history by leveraging an expanded pool of alternative behavioural and transactional data.

To date, Mathesis’ systems have supported more than 8 million loans for over 2 million unique borrowers in Nigeria, and the company is actively deploying its infrastructure to establish a growing pan-African footprint.

With the investment from First Ally Capital, Mathesis is well positioned to transform how the credit ecosystem operates, driving financial inclusion in partnership with lenders across the continent.

A significant barrier to credit access in Nigeria, which prides itself on being Africa’s largest economy, is data fragmentation. Borrowers frequently build positive financial behaviours across multiple digital platforms by repaying microfinance loans, saving through fintech wallets, or servicing Buy Now, Pay Later (BNPL) facilities.

However, under traditional credit infrastructure, these achievements remain invisible to new lenders.

Mathesis addresses this challenge through the concept of Personal Equity—the quantified expression of an individual’s financial behaviour aggregated across every institution with which they have transacted.

By translating these disparate signals into a precise, portable measure of creditworthiness, Mathesis creates a comprehensive credit identity that reflects the full breadth of a person’s financial life.

“True financial inclusion cannot be achieved in a vacuum; it requires structural collaboration in which lenders and fintech companies work as partners within the ecosystem.

“This investment from First Ally Capital validates our approach to reshaping credit infrastructure. By quantifying Personal Equity, we empower lenders to safely look beyond the constraints of formal credit histories and recognise a borrower’s true creditworthiness. This capital enables us to accelerate our pan-African expansion while maintaining the robust, institutional-grade infrastructure our partners rely on,” the chief executive of Mathesis Analytics, Winston Osuchukwu, stated.

On his part, the chief executive of First Ally Capital, Mr Ebenezer Olufowose, said, “At First Ally Capital, we pride ourselves on being a one-stop destination for financial solutions, offering a diverse portfolio of services ranging from investment banking and asset management to trusteeship, inclusive banking, and real estate.

“Our investment in Mathesis Analytics reflects our strong belief in the company’s vision and our commitment to supporting forward-thinking enterprises that deliver excellence.”

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MultiChoice Now Full Subsidiary of Canal+—CEO

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CANAL+ MultiChoice

By Aduragbemi Omiyale

The chief executive of Canal+ Africa, Mr David Mignot, has disclosed that MultiChoice is now fully integrated into the media group.

Mr Mignot disclosed this via a statement issued on Thursday, noting that this development marks a new phase in the evolution of one of Africa’s leading pay television operators.

He noted that the integration positions MultiChoice within a global media organisation with an extensive international footprint.

“MultiChoice is now a full subsidiary of a truly international media group operating in 70 countries. The group was founded in France, is listed in London and Johannesburg, and has a strong African presence with operations in more than 45 countries,” Mr Mignot said.

The statement underscores the scale of the combined business, highlighting Canal+’s global reach alongside its significant investments across Africa.

The completion of the transaction is expected to strengthen MultiChoice’s position in the African media and entertainment market by giving it access to the broader resources, expertise and international capabilities of the Canal+ Group, while reinforcing the group’s commitment to the continent.

MultiChoice operates across sub-Saharan Africa through platforms including DStv and GOtv, serving millions of subscribers with entertainment, sports and news content.

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FoodCourt Pauses Operations as Unpaid Salaries, Debt Mount

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FoodCourt

By Adedapo Adesanya

FoodCourt, a Nigerian cloud kitchen startup backed by Y Combinator, has suspended operations after months of unpaid salaries and mounting debts to vendors triggered a staff strike and forced the company to halt customer orders, according to a report by TechCabal.

The publication reported that customers first noticed on March 4 that they could no longer place orders through the FoodCourt app after the company disabled ordering as kitchen workers, delivery personnel and branch staff embarked on strike over unpaid wages. The company also owed outstanding payments to vendors.

By April 19, FoodCourt had temporarily shut its last operating branch after suspending activities across its Lagos and Abuja locations while seeking fresh funding and restructuring the business, according to the report.

The company’s chief executive, Mr Henry Nneji, said the decision to pause operations was not caused by a single issue but by a combination of operational, organisational and working-capital challenges.

“It’s important to clarify that the decision to pause operations wasn’t driven by one single issue. We reached a point where it became clear that continuing to patch those issues while operating wasn’t the right long-term decision,” he said.

“The objective is to build a stronger business than the one that existed before the suspension. We fully intend to bring FoodCourt back,” he added in an emailed response.

The company acknowledged outstanding obligations to employees, vendors, riders and service providers, but declined to disclose the number of affected workers or the total amount owed. It said efforts were underway to resolve the liabilities as part of its restructuring process.

It was also reported that the startup’s financial difficulties worsened after expansion into additional locations increased operating costs, while its cloud kitchen model came under pressure from rising labour, logistics, food and marketing expenses.

Despite the shutdown, Mr Nneji said FoodCourt intends to relaunch after completing its restructuring, adding that the company believes demand for its products remains strong.

Founded in 2021 by Henry Nneji and Paul Adokiye Iruene, FoodCourt operates cloud kitchens under multiple virtual restaurant brands through its consumer app. According to TechCabal, the startup had previously disclosed raising $1.7 million, delivering more than one million meals and reaching $4.3 million in annual recurring revenue by the end of 2024.

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