By Modupe Gbadeyanka
A partnership to allow its members enjoy free digital TV subscription has been signed by Jumia Nigeria, a leading e-commerce platform in Africa.
The deal was signed with foremost digital entertainment provider, IrokoTV and will enable Jumia Prime members benefit from it.
Jumia Prime, launched in June 2019, is a membership programme that gives access to a range of digital services and offers from Jumia.
Designed for the frequent shoppers, Jumia Prime eliminates shipping fees, so, members make savings every time they place an order. It comes in 3-month, 6-month and 12-month membership plans and is currently available in Lagos, Abuja and Ibadan.
“The free IrokoTV subscription we have just added to the set of incentives for Jumia Prime subscribers is another way of making shopping on our platform fun and exciting for new and existing customers, who can now enjoy limitless access to Nollywood films and TV Series available on the IrokoTV platform.
“We are particularly excited about this offer because while we partner with a Nigerian start-up, it also helps to provide free digital entertainment for Nigerians who are currently spending more time at home as a result of the COVID-19 lockdown,” Jumia Nigeria CEO, Mr Massimiliano Spalazzi said.
Speaking on the development, the CEO of IrokoTV, Mr Jason Njoku, said, “Our partnership with Jumia gives us the opportunity to provide our exclusive Nollywood movies and series to Jumia Prime members.
“Members would also be able to download and watch from our libraries of Korean, Telenovelas, Bollywood, and Kiddies content. We believe this partnership would be the first of many other collaborations with Jumia across Africa.”
In a similar development, as a way of upholding the tenets of its mission which is to provide the most value to African shoppers, Jumia has teamed up with global fintech giant, Mastercard, to offer a whopping 25 percent cashback exclusively to all Mastercard holders who purchase the 12-month Jumia Prime membership.
Other benefits Jumia Prime members can enjoy include free shipping on Jumia Express items, free delivery on Jumia Food orders, an IrokoTV package, Boomplay Premium Unlimited Listening, and many others.
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